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Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
Sentient Communications Web20&Social Media Presentation
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Sentient Communications Web20&Social Media Presentation

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Slides of a presentation to business engineers, on 'How to use social media to promote yourself and your company'

Slides of a presentation to business engineers, on 'How to use social media to promote yourself and your company'

Published in: Career, Technology, Design
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Transcript

  • 1. What is Web 2.0? What does it mean for you and your business?
  • 2. Who am I?
  • 3. Before we begin...
  • 4. What do you want?
  • 5. Web 1.0 VS. Web 2.0
  • 6. Web 1.0
  • 7. Web 1.0 ...is a retronym which refers to the state of the World Wide Web, and any website design style used before the advent of the Web 2.0 phenomenon. It is the general term that has been created to describe the Web before the ‘bursting of the dot-com bubble’ in 2001, which is seen by many as the turning point for the Internet.
  • 8. Web 2.0
  • 9. Web 2.0 ...refers to a perceived second generation of web development and design, that aims to facilitate communication, secure information sharing, interoperability, and collaboration on the World Wide Web.
  • 10. In simple terms...
  • 11. Web 1.0 VS. Web 2.0 ...was about owning ...is about sharing
  • 12. Web 1.0 VS. Web 2.0 ...was a soapbox ...is a conversation
  • 13. Web 1.0 VS. Web 2.0 ...was about business ...is about you
  • 14. What does this mean for Companies?
  • 15. The Internet connects the world
  • 16. Borders and distance do not matter
  • 17. The world is constantly talking through social media
  • 18. Word-of-mouth now has global reach
  • 19. In this world, your reputation is everything
  • 20. You can build your online reputation using social media
  • 21. Both your personal brand as well as your company brand
  • 22. How do you build an online reputation?
  • 23. What is it?
  • 24. #1 Social Network
  • 25. Huge global user base
  • 26. If it was a country...
  • 27. It would be Brazil
  • 28. Facebook is great for... Politicians
  • 29. Facebook is great for... Soft drinks
  • 30. Facebook is great for... Joking around
  • 31. But not too great for...
  • 32. Business Engineers
  • 33. Use Facebook for your personal profile
  • 34. But remember a few golden rules...
  • 35. Facebook is like visiting a friend’s house Don’t make a mess
  • 36. Facebook is like visiting a friend’s house Don’t be rude
  • 37. Facebook is like visiting a friend’s house Don’t be THAT guy
  • 38. Facebook is like visiting a friend’s house And remember...
  • 39. What is it?
  • 40. Linkedin is the professional social network
  • 41. 35 million professionals
  • 42. 499 of Fortune 500 CEO’s have profiles
  • 43. How can YOU use it? Provide Expertise
  • 44. How can YOU use it? Spend time in the Answers section
  • 45. How can YOU use it? Show people what you know
  • 46. How can YOU use it? Get help from other professionals
  • 47. How can YOU use it? Put as much info on your profile as possible
  • 48. How can YOU use it? Join groups and add useful comments
  • 49. How can YOU use it? Always act professionally
  • 50. What is it?
  • 51. Asks one question:
  • 52. Answer in 140 characters or less
  • 53. 1382%
  • 54. Twitter is a conversation
  • 55. Using Twitter... To provide help
  • 56. Using Twitter... To share useful links
  • 57. Using Twitter... To get other’s opinions
  • 58. Using Twitter... People are interested in the mundane too
  • 59. Using Twitter... Follow lots of people...
  • 60. Using Twitter... ...and keep following the interesting ones
  • 61. Using Twitter... At first you can only give, share and help
  • 62. Using Twitter... ...later you can ask
  • 63. Using Twitter... Take the time
  • 64. Blog
  • 65. Do Be controversial
  • 66. Do Be friendly and honest
  • 67. Do Respond to comments
  • 68. Don’t Present others’ work as your own
  • 69. Don’t Vent, rant or bore
  • 70. Don’t Blog drunk
  • 71. What is it?
  • 72. Online Bookmarking
  • 73. How to use it
  • 74. The Firefox Toolbar
  • 75. Now, finally...
  • 76. Integrating your social media profiles
  • 77. Thank you

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