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Black Hat Protection - SEO Campixx 2011
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Black Hat Protection - SEO Campixx 2011

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By Dominik Wojcik and Andre Alpar - A presentation about blackhat and craphat SEO and affiliate techniques and some indications for possible defence strategies

By Dominik Wojcik and Andre Alpar - A presentation about blackhat and craphat SEO and affiliate techniques and some indications for possible defence strategies

Published in: Technology, Business

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Transcript

  • 1.  
  • 2.
    • Who are we?
    • What ist “Blackhat” / “Craphat”?
    • Blackhat in Social Media
    • Blackhat on your Website
    • Blackhat in Google SERPs
    • Q&A Session
  • 3.
    • Andre Alpar
      • Double master degree in business & computer science, business angel, online-marketeer since 1999
    • Dominik Wojcik aka. Böserseo
      • Developer since 2000. ~5 years in the hacking scene. Online marketing since 2004.
    • Rocket Internet
      • Incubator
  • 4.
    • Blackhat
      • Try to cheat without breaking laws
      • Ignore the search engine guidelines
    • Craphat
      • Break the laws
      • Criminal intensions
      • Hacking & Cracking
  • 5.
    • What is the problem?
      • Misuse of social media
    • Why is it a problem?
      • Advertising it can harm the image
      • Legal rights
    • How can we solve it
      • State clearly in your conditions
      • Tell affiliates to communicate!
      • Do not compensate these affiliates
      • Monitor traffic peaks
  • 6.  
  • 7.  
  • 8.  
  • 9.
    • Some websites my become unusable
    • Service owners must prevent XSS
  • 10.
    • What is the problem?
      • Craphats take over your website
      • Inject malware
    • Why is it a problem?
      • Costs of traffic and money
      • Image will suffer
    • How can we solve it?
      • Software “up to date”
      • Security checks against SQL injection and XSS!
  • 11.  
  • 12. Slide Deleted - Sorry
  • 13.  
  • 14.  
  • 15.  
  • 16.  
  • 17. Slide Deleted - Sorry
  • 18.
    • 2Ways of Black and Crap-Hat Techniques
      • Hoster Security
      • Personal Hacking
  • 19.  
  • 20.  
  • 21.
    • Don´t save passwords in cleartext on your personal computer!
    • Keep allways your Firewall and Antivirus uptodate
    • Use sftp/ssh instant of ftp (MITM)
  • 22.
    • Completely free Firefox-Addon for SEO professionals
    • Seerobots checks your Meta- Robots & X-Robots and displays it directly on the status bar
    • Customizable (of course)
    • Download, use & spread the word! 
  • 23.
    • Web
    • http://andre.fm
    • http://boeserseo.com
    • Twitter
    • @andrealpar
    • @boeserseo

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