Triple your blog post frequency

Triple your post frequency! WordCamp NYC 2012 Andraz Tori @andraz

Your blogging heart rate• Alive and kicking? • Content recency• Walking or running? • Frequency• Healthy? • Regularity

GoalIncrease frequency and regularity without compromising quality!

But, before we start...

What helps?• Having a plan• Having equipment• Having a coach

Three directions of attack1. A system of post types2. Adopt a pacemaker3. Spend less time per post

And blog plots?ProBlogger: 52 Types of Blog Posts that AreProven to Workhttp://www.problogger.net/archives/2011/09/03/52-types-of-blog-posts-that-are-proven-to-work/

Taking a look at1. Case Studies/Profile Posts2. How-To Posts

Case Study PostUSE CUSTOMERS OWN WORDS AND USE VISUAL CUES bit.ly/Kpny8o

Case Study Post KILLERHEADLINE bit.ly/Kpny8o

Case Study PostREAL EXAMPLES bit.ly/Kpny8o

Case Study Post - Checklist1. Create a Killer Headline2. Its a Story3. Use Customers Own Words4. Use Visuals (graphs, images ofproduct in use, video testimonials)

How-To Post CONCISEINTRODUCTION bit.ly/Kpny8o

How-To PostCLEARSTEPS bit.ly/Kpny8o

How-To Post USEEXAMPLES bit.ly/Kpny8o

How-To Post SOLID CONCLUSIONbit.ly/Kpny8o

How-To Post - Checklist1. Concise Introduction2. Clear Steps3. Include Examples4. Solid Conclusion

Importance of frequency and regularity• Predictabilty for your readers• Increasing recall of your blog name• Material over which to engage about on social channels

Adopt a pacemaker!• We are all lazy• So we use tools that help us do the right thing: • A Boss • An Editorial calendar • Inspiration delivery

A Pacemaker• A tiny thing• Hidden from the view• And hugely important

Editorial calendar• Can be as simple a Google Docs spreadsheet• Or robust like Edit Flow...

Simple to manage calendar http://editflow.org/

Custom post status types http://editflow.org/

Editorial Metadata http://editflow.org/

Editorial comments http://editflow.org/

What to write about?

Inspiration, delivered daily• Input: • blogs on the topic you want to write about• Output: • Articles and topics that you should write about • Integrated with WordPress (.org and .com)• You: • Start writing your thoughts immediately

Takes you to “Add new post”

Writing does not a post make

What makes a post?• Writing• Decorating• Connecting• Tagging

Writing• You can get inspiration out there• But no automated tool can write instead of you• So good luck!

Decorating Skyword study found an average increase of 94% for articles that included an image or infographic .http://skyword.com/blog/96-skyword-study-add-images-to-improve-content-performance.html

Connecting• Links to: • Your sources • Your inspiration • Good links for readers to dive deeper• Linking out is one of the best ways to get noticed

Toto, I dont think were on paper anymore!

Dont be an island• Dont be a content island!• Its lonely• No space to grow

• BYP periodically references LifeHacker articles• One of the Lifehacker bloggers took notice and linked back to one of Blogging Your Passion posts

Tags• Important for SEO• And sometimes user-discovery• Very important on WordPress.com

How to be efficient at all this?

Age of smart

Optimize, enhance• Search Engine Optimization• Professional copy editing• Basic spell & grammar checker

• Personal writing assistant• Helps with recommendations while writing: • Images • In-text links (Wikipedia, authoritative sites) • Related articles (Blogs, big & small media, yours) • Tags (so people can find your content)

Adding images

Adding links

Adding tags

And publish!

Takeaways

Exoskeletons

Or like this

Links• 52 types of blogs http://bit.ly/qV1spC• Checklists http://bit.ly/Kpny8o• EditFlow http://editflow.org• BlogSpire http://blogspire.zemanta.com• Zemanta http://www.zemanta.com

And remember• Purpose of all this is to build a habit• Without a habit no tool or approach will help long term• There is no magic bullet

Thank you! Andraz Tori @andraz

Photo credits• http://www.contentmarketinginstitute.com/wp-content/uploads/2010/09/B2B_Trends_2010.pdf• http://www.flickr.com/photos/aye_shamus/2929888687/• http://www.flickr.com/photos/stylianosm/3989939286/• http://www.flickr.com/photos/betta_design/2200198472/• http://www.flickr.com/photos/ferranp/317125624/• http://www.flickr.com/photos/kanaka/5949395563/lightbox/• http://www.flickr.com/photos/squeaks2569/3700355684/ http://www.flickr.com/photos/trj/1032572214/• http://www.flickr.com/photos/cazatoma/6086507585/• Raytheon Sarcos••

Photo credits• http://www.flickr.com/photos/ioveva/2582842514• http://www.flickr.com/photos/n28ive1/431939090/• http://www.flickr.com/photos/riekhavoc/5117958417/• http://www.flickr.com/photos/jontunnell/4417137695/• Full Metal Jacket Drill Seargent•••

Resources• http://www.socialmediaexaminer.com/26-tips-for-writing-great-blog-posts/• http://www.contentmarketinginstitute.com/2011/10/10-tips-for-corporate-bloggers/• http://blog.hubspot.com/blog/tabid/6307/bid/32105/The-Top-10-Qualities-of-High-Quality-List-Posts.aspx• http://blog.kissmetrics.com/creating-a-great-case-study/• http://www.bloggingtips.com/2010/01/05/50-examples-of-great-blog-engagement/

Triple your blog post frequency

by Andraz Tori on Jun 09, 2012

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