Triple your blog post frequency

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How to force yourself to post more - how you need to behave and what tools might help you do that. …

How to force yourself to post more - how you need to behave and what tools might help you do that.

How to write blog posts regularly? What tools to use? How to use editorial calendar? What are other tools to be used - Zemanta and Blogspire.

Presentation at WordCamp NYC 2012.

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  • 1. Triple your post frequency! WordCamp NYC 2012 Andraz Tori @andraz
  • 2. Your blogging heart rate• Alive and kicking? • Content recency• Walking or running? • Frequency• Healthy? • Regularity
  • 3. GoalIncrease frequency and regularity without compromising quality!
  • 4. But, before we start...
  • 5. But, before we start...
  • 6. What helps?• Having a plan• Having equipment• Having a coach
  • 7. Three directions of attack1. A system of post types2. Adopt a pacemaker3. Spend less time per post
  • 8. Three directions of attack1. A system of post types2. Adopt a pacemaker3. Spend less time per post
  • 9. And blog plots?ProBlogger: 52 Types of Blog Posts that AreProven to Workhttp://www.problogger.net/archives/2011/09/03/52-types-of-blog-posts-that-are-proven-to-work/
  • 10. Taking a look at1. Case Studies/Profile Posts2. How-To Posts
  • 11. Case Study PostUSE CUSTOMERS OWN WORDS AND USE VISUAL CUES bit.ly/Kpny8o
  • 12. Case Study Post KILLERHEADLINE bit.ly/Kpny8o
  • 13. Case Study PostREAL EXAMPLES bit.ly/Kpny8o
  • 14. Case Study Post - Checklist1. Create a Killer Headline2. Its a Story3. Use Customers Own Words4. Use Visuals (graphs, images ofproduct in use, video testimonials)
  • 15. How-To Post CONCISEINTRODUCTION bit.ly/Kpny8o
  • 16. How-To PostCLEARSTEPS bit.ly/Kpny8o
  • 17. How-To Post USEEXAMPLES bit.ly/Kpny8o
  • 18. How-To Post SOLID CONCLUSIONbit.ly/Kpny8o
  • 19. How-To Post - Checklist1. Concise Introduction2. Clear Steps3. Include Examples4. Solid Conclusion
  • 20. Three directions of attack1. A system of post types2. Adopt a pacemaker3. Spend less time per post
  • 21. Importance of frequency and regularity• Predictabilty for your readers• Increasing recall of your blog name• Material over which to engage about on social channels
  • 22. Adopt a pacemaker!• We are all lazy• So we use tools that help us do the right thing: • A Boss • An Editorial calendar • Inspiration delivery
  • 23. A Pacemaker• A tiny thing• Hidden from the view• And hugely important
  • 24. Editorial calendar• Can be as simple a Google Docs spreadsheet• Or robust like Edit Flow...
  • 25. Simple to manage calendar http://editflow.org/
  • 26. Custom post status types http://editflow.org/
  • 27. Editorial Metadata http://editflow.org/
  • 28. Editorial comments http://editflow.org/
  • 29. What to write about?
  • 30. Inspiration, delivered daily• Input: • blogs on the topic you want to write about• Output: • Articles and topics that you should write about • Integrated with WordPress (.org and .com)• You: • Start writing your thoughts immediately
  • 31. Takes you to “Add new post”
  • 32. Three directions of attack1. A system of post types2. Adopt a pacemaker3. Spend less time per post
  • 33. Writing does not a post make
  • 34. What makes a post?• Writing• Decorating• Connecting• Tagging
  • 35. Writing• You can get inspiration out there• But no automated tool can write instead of you• So good luck!
  • 36. Decorating Skyword study found an average increase of 94% for articles that included an image or infographic .http://skyword.com/blog/96-skyword-study-add-images-to-improve-content-performance.html
  • 37. Connecting• Links to: • Your sources • Your inspiration • Good links for readers to dive deeper• Linking out is one of the best ways to get noticed
  • 38. Toto, I dont think were on paper anymore!
  • 39. Dont be an island• Dont be a content island!• Its lonely• No space to grow
  • 40. • BYP periodically references LifeHacker articles• One of the Lifehacker bloggers took notice and linked back to one of Blogging Your Passion posts
  • 41. Tags• Important for SEO• And sometimes user-discovery• Very important on WordPress.com
  • 42. How to be efficient at all this?
  • 43. Age of smart
  • 44. Optimize, enhance• Search Engine Optimization• Professional copy editing• Basic spell & grammar checker
  • 45. • Personal writing assistant• Helps with recommendations while writing: • Images • In-text links (Wikipedia, authoritative sites) • Related articles (Blogs, big & small media, yours) • Tags (so people can find your content)
  • 46. Adding images
  • 47. ==
  • 48. Adding links
  • 49. Adding tags
  • 50. And publish!
  • 51. Takeaways
  • 52. Exoskeletons
  • 53. Or like this
  • 54. Links• 52 types of blogs http://bit.ly/qV1spC• Checklists http://bit.ly/Kpny8o• EditFlow http://editflow.org• BlogSpire http://blogspire.zemanta.com• Zemanta http://www.zemanta.com
  • 55. And remember• Purpose of all this is to build a habit• Without a habit no tool or approach will help long term• There is no magic bullet
  • 56. Thank you! Andraz Tori @andraz
  • 57. Photo credits• http://www.contentmarketinginstitute.com/wp-content/uploads/2010/09/B2B_Trends_2010.pdf• http://www.flickr.com/photos/aye_shamus/2929888687/• http://www.flickr.com/photos/stylianosm/3989939286/• http://www.flickr.com/photos/betta_design/2200198472/• http://www.flickr.com/photos/ferranp/317125624/• http://www.flickr.com/photos/kanaka/5949395563/lightbox/• http://www.flickr.com/photos/squeaks2569/3700355684/ http://www.flickr.com/photos/trj/1032572214/• http://www.flickr.com/photos/cazatoma/6086507585/• Raytheon Sarcos••
  • 58. Photo credits• http://www.flickr.com/photos/ioveva/2582842514• http://www.flickr.com/photos/n28ive1/431939090/• http://www.flickr.com/photos/riekhavoc/5117958417/• http://www.flickr.com/photos/jontunnell/4417137695/• Full Metal Jacket Drill Seargent•••
  • 59. Resources• http://www.socialmediaexaminer.com/26-tips-for-writing-great-blog-posts/• http://www.contentmarketinginstitute.com/2011/10/10-tips-for-corporate-bloggers/• http://blog.hubspot.com/blog/tabid/6307/bid/32105/The-Top-10-Qualities-of-High-Quality-List-Posts.aspx• http://blog.kissmetrics.com/creating-a-great-case-study/• http://www.bloggingtips.com/2010/01/05/50-examples-of-great-blog-engagement/