Your SlideShare is downloading. ×
  • Like
Future of content cration
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Future of content cration


Presentation from BlogWorld NYC 2012

Presentation from BlogWorld NYC 2012

Published in Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Future of Content June 6, 2012 Andraz Tori @andraz
  • 2. Engaging content?• Delivers value• Attracts attention and keeps it• Connects and builds relationships
  • 3. Multiple kinds of “content”• Social media channels • To generate interest, attention, activity• Real life content • To support your online efforts, and vice versa• Core destination that you own • That continuously delivers value • Where you can fully control the experience
  • 4. Social media• Social media is fickle• People follow, like, retweet you, pin you • And then they forget you • Or the landlord starts changing the rules• You need to keep building your own destination • Focal point for your audiences • Place for community
  • 5. Real life content
  • 6. Destination that you own• You need to publish fresh content regularly• It needs to cater to your target audience• It should not be an island
  • 7. But how?
  • 8. Robots are coming?
  • 9. Exoskeletons
  • 10. Or like this
  • 11. Cycle of content• Idea / Inspiration• Writing or obtaining content• Optimize, enhance• Connect• Distribution
  • 12. Getting over the writers block• Creating your own, unique writing identity • High expectations lead to creative blocks • Your content is not perfect expression of yourself or your brand• Never be afraid to simply join the conversation• Research, get inspired, curate in a smart way:
  • 13. Content “on demand”?• Works if you know what you are doing• Help others and others will help you • Engaging guest bloggers• Procuring the content you need for your site
  • 14. Optimize, enhance• Search Engine Optimization• Professional copy editing Or basic spell & grammar checker
  • 15. Connect and relate• Dont be selfish• Dont be an island• Connect, link out to: • your sources • other people and brands that inspire you • simply good content for your readers
  • 16. Case study• Used Zemanta WordPress Plugin for image recommendations and connecting to other blogs in their niche.• Would periodically link to LifeHacker articles.
  • 17. • Strategy paid off as one of the Lifehacker bloggers took notice and linked back to one of Blogging Your Passion posts• This resulted in nearly 5,000 visits.• 6 other bloggers wrote about the same topic and linked back to the original post.
  • 18. Connecting efficiently?
  • 19. Zemanta• Personal writing assistant • By now computers can be smart• Helps with recommendations while writing : • Images • In-text links (Wikipedia, authoritative sites) • Related articles (Blogs, big & small media) • Tags (so people can find your content)
  • 20. Use images Skyword study found an average increase of 94% for articles that included an image or infographic .
  • 21. Takeaways
  • 22. Use a force multiplier
  • 23. Age of smart
  • 24. Dont be an island• Dont be a content island!• Its lonely• No space to grow
  • 25. Build bridges
  • 26. Thank you! Andraz @andraz
  • 27. Photo credits••••••••• Raytheon Sarcos••