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Future of Content June 6, 2012 Andraz Tori firstname.lastname@example.org @andraz
Engaging content?• Delivers value• Attracts attention and keeps it• Connects and builds relationships
Multiple kinds of “content”• Social media channels • To generate interest, attention, activity• Real life content • To support your online efforts, and vice versa• Core destination that you own • That continuously delivers value • Where you can fully control the experience
Social media• Social media is fickle• People follow, like, retweet you, pin you • And then they forget you • Or the landlord starts changing the rules• You need to keep building your own destination • Focal point for your audiences • Place for community
Cycle of content• Idea / Inspiration• Writing or obtaining content• Optimize, enhance• Connect• Distribution
Getting over the writers block• Creating your own, unique writing identity • High expectations lead to creative blocks • Your content is not perfect expression of yourself or your brand• Never be afraid to simply join the conversation• Research, get inspired, curate in a smart way:
Content “on demand”?• Works if you know what you are doing• Help others and others will help you • Engaging guest bloggers• Procuring the content you need for your site
Optimize, enhance• Search Engine Optimization• Professional copy editing Or basic spell & grammar checker
Connect and relate• Dont be selfish• Dont be an island• Connect, link out to: • your sources • other people and brands that inspire you • simply good content for your readers
Case study• Used Zemanta WordPress Plugin for image recommendations and connecting to other blogs in their niche.• Would periodically link to LifeHacker articles. http://bloggingyourpassion.com/how-using-the-zemanta-wordpress-plugin-can-increase-your-blog-traffic/
• Strategy paid off as one of the Lifehacker bloggers took notice and linked back to one of Blogging Your Passion posts• This resulted in nearly 5,000 visits.• 6 other bloggers wrote about the same topic and linked back to the original post.
Zemanta• Personal writing assistant • By now computers can be smart• Helps with recommendations while writing : • Images • In-text links (Wikipedia, authoritative sites) • Related articles (Blogs, big & small media) • Tags (so people can find your content)
Use images Skyword study found an average increase of 94% for articles that included an image or infographic .http://skyword.com/blog/96-skyword-study-add-images-to-improve-content-performance.html