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User Experience Debt: Creating awareness and acting on missed opportunities.
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User Experience Debt: Creating awareness and acting on missed opportunities.

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User Experience Debt talk from IA Summit 2014 in San Diego, California.

User Experience Debt talk from IA Summit 2014 in San Diego, California.

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  • 1. IA Summit – March 30, 2014 – @andrewjwright #uxdebt UX Debt Creating awareness and acting on missed opportunities. @andrewjwright #uxdebt
  • 2. IA Summit – March 30, 2014 – @andrewjwright #uxdebt Picture someone you’ve borrowed something from.
  • 3. IA Summit – March 30, 2014 – @andrewjwright #uxdebt Imagine that person was one of your users.
  • 4. IA Summit – March 30, 2014 – @andrewjwright #uxdebt I.O.U.
  • 5. IA Summit – March 30, 2014 – @andrewjwright #uxdebt Useful, Usable, and Desirable. We create experiences that are
  • 6. IA Summit – March 30, 2014 – @andrewjwright #uxdebt recurring problems • limited time, budget, and resources compromise the design • good ideas get lost in the shuffle • decisions are made without understanding the impact on the experience
  • 7. IA Summit – March 30, 2014 – @andrewjwright #uxdebt To improve your product, identify the threats.
  • 8. IA Summit – March 30, 2014 – @andrewjwright #uxdebt technical debt - ward cunningham Carrigg Photography - http://www.carriggphotography.com/
  • 9. IA Summit – March 30, 2014 – @andrewjwright #uxdebt Hierarchy of Needs - Aarron Walter
  • 10. IA Summit – March 30, 2014 – @andrewjwright #uxdebt
  • 11. IA Summit – March 30, 2014 – @andrewjwright #uxdebt
  • 12. IA Summit – March 30, 2014 – @andrewjwright #uxdebt
  • 13. IA Summit – March 30, 2014 – @andrewjwright #uxdebt
  • 14. IA Summit – March 30, 2014 – @andrewjwright #uxdebt Intentional UX Debt Unintentional UX Debt
  • 15. IA Summit – March 30, 2014 – @andrewjwright #uxdebt Intentional UX debt is a result of decisions made based on project constraints.
  • 16. IA Summit – March 30, 2014 – @andrewjwright #uxdebt Not enough budget, time, or people to design, test, iterate, and build everything.
  • 17. IA Summit – March 30, 2014 – @andrewjwright #uxdebt Lots of budget and time but not enough people.
  • 18. IA Summit – March 30, 2014 – @andrewjwright #uxdebt Budget and more than enough people, but no time.
  • 19. IA Summit – March 30, 2014 – @andrewjwright #uxdebt
  • 20. IA Summit – March 30, 2014 – @andrewjwright #uxdebt
  • 21. IA Summit – March 30, 2014 – @andrewjwright #uxdebt Designers
  • 22. IA Summit – March 30, 2014 – @andrewjwright #uxdebt Developers
  • 23. IA Summit – March 30, 2014 – @andrewjwright #uxdebt Executives
  • 24. IA Summit – March 30, 2014 – @andrewjwright #uxdebt Product Manager/Owner
  • 25. IA Summit – March 30, 2014 – @andrewjwright #uxdebt Project / Product Lifespan Intentional UX Debt can be created any time.
  • 26. IA Summit – March 30, 2014 – @andrewjwright #uxdebt Example: JunkMail
  • 27. IA Summit – March 30, 2014 – @andrewjwright #uxdebt In order to stay in touch with my mom, as a web-savvy internet user and world traveller, I want to send email from my browser.
  • 28. IA Summit – March 30, 2014 – @andrewjwright #uxdebt
  • 29. IA Summit – March 30, 2014 – @andrewjwright #uxdebt
  • 30. IA Summit – March 30, 2014 – @andrewjwright #uxdebt
  • 31. IA Summit – March 30, 2014 – @andrewjwright #uxdebt
  • 32. IA Summit – March 30, 2014 – @andrewjwright #uxdebt It's so frustrating typing my email in this tiny little box....It's the worst. Feedback
  • 33. IA Summit – March 30, 2014 – @andrewjwright #uxdebt I can't tell if the address I'm typing is right ‘cause I can’t see it. Feedback
  • 34. IA Summit – March 30, 2014 – @andrewjwright #uxdebt I don't get what happens when I click 'done'... is it saved somewhere or something? Feedback
  • 35. IA Summit – March 30, 2014 – @andrewjwright #uxdebt Time for some changes, eh?
  • 36. IA Summit – March 30, 2014 – @andrewjwright #uxdebt
  • 37. IA Summit – March 30, 2014 – @andrewjwright #uxdebt
  • 38. IA Summit – March 30, 2014 – @andrewjwright #uxdebt Perceived UX Debt is the result of a hunch or hypothesis without evidence to immediately back up the claim.
  • 39. IA Summit – March 30, 2014 – @andrewjwright #uxdebt
  • 40. IA Summit – March 30, 2014 – @andrewjwright #uxdebt
  • 41. IA Summit – March 30, 2014 – @andrewjwright #uxdebt
  • 42. IA Summit – March 30, 2014 – @andrewjwright #uxdebt
  • 43. IA Summit – March 30, 2014 – @andrewjwright #uxdebt
  • 44. IA Summit – March 30, 2014 – @andrewjwright #uxdebt #protips You know you’re creating UX Debt when you hear... • "we'll fix it later" • "we'll improve it in release 2" • "we don't have time" • "we don't have resources" • "we can train them on that"
  • 45. IA Summit – March 30, 2014 – @andrewjwright #uxdebt Unintentional UX debt results from misconceptions about users and from changes in their needs, abilities, or expectations over time.
  • 46. IA Summit – March 30, 2014 – @andrewjwright #uxdebt Team
  • 47. IA Summit – March 30, 2014 – @andrewjwright #uxdebt Users
  • 48. IA Summit – March 30, 2014 – @andrewjwright #uxdebt Competitors
  • 49. IA Summit – March 30, 2014 – @andrewjwright #uxdebt Competitors’ Users Competitors
  • 50. IA Summit – March 30, 2014 – @andrewjwright #uxdebt Project / Product Lifespan The worst Unintentional UX Debt is created here.
  • 51. IA Summit – March 30, 2014 – @andrewjwright #uxdebt Project / Product Lifespan UnintentionalUXDebt Unintentional UX Debt naturally increases over time.
  • 52. IA Summit – March 30, 2014 – @andrewjwright #uxdebt pinch and zoom
  • 53. IA Summit – March 30, 2014 – @andrewjwright #uxdebt
  • 54. IA Summit – March 30, 2014 – @andrewjwright #uxdebt There are times when I write all or part of a message and I just want to throw it away. Feedback
  • 55. IA Summit – March 30, 2014 – @andrewjwright #uxdebt I can't remember anyones’ email address... can I save them somewhere or something? Or maybe you could add that thingy that Awesomemail has... that'd really help. Feedback
  • 56. IA Summit – March 30, 2014 – @andrewjwright #uxdebt Sometimes I start writing a message and I can't send it right away but I don't want to have to retype the whole thing. Feedback
  • 57. IA Summit – March 30, 2014 – @andrewjwright #uxdebt
  • 58. IA Summit – March 30, 2014 – @andrewjwright #uxdebt I can't remember anyones’ email address... can I save them somewhere or something? Or maybe you could add that thingy that Awesomemail has... that'd really help. Feedback
  • 59. IA Summit – March 30, 2014 – @andrewjwright #uxdebt Image c/o Apple Inc. http://support.apple.com/kb/ht2486 Interviews
  • 60. IA Summit – March 30, 2014 – @andrewjwright #uxdebt
  • 61. IA Summit – March 30, 2014 – @andrewjwright #uxdebt 2 approaches to assessing Unintentional UX Debt
  • 62. IA Summit – March 30, 2014 – @andrewjwright #uxdebt 1. be deliberate
  • 63. IA Summit – March 30, 2014 – @andrewjwright #uxdebt 2. pay attention
  • 64. IA Summit – March 30, 2014 – @andrewjwright #uxdebt This lens is a tool for betterment.
  • 65. IA Summit – March 30, 2014 – @andrewjwright #uxdebt Get rid of UX Debt in 3steps
  • 66. IA Summit – March 30, 2014 – @andrewjwright #uxdebt Determine if and where UX Debt exists. 1.
  • 67. IA Summit – March 30, 2014 – @andrewjwright #uxdebt Compare severity to importance 2.
  • 68. IA Summit – March 30, 2014 – @andrewjwright #uxdebt Make time to fix it3.
  • 69. IA Summit – March 30, 2014 – @andrewjwright #uxdebt Socialize the concept +1
  • 70. IA Summit – March 30, 2014 – @andrewjwright #uxdebt
  • 71. IA Summit – March 30, 2014 – @andrewjwright #uxdebt First you make it work, then you make it work well, and then you make it so people can't imagine life any other way. That's #UX. - Karl Fast
  • 72. IA Summit – March 30, 2014 – @andrewjwright #uxdebt Thank you! @andrewjwright #uxdebt Resources Sample UX Debt Tracking spreadsheet: http://bit.ly/P2oMOG
  • 73. IA Summit – March 30, 2014 – @andrewjwright #uxdebt Attributions Designing for Emotion – Aarron Walter – Hierarchy of (User) Needs http://www.abookapart.com/products/designing-for-emotion Public Domain – People designed by Dima Kolchan Creative Commons – Attribution (CC BY 3.0) – Money Bag designed by Patrick Morrison from the Noun Project Creative Commons – Attribution (CC BY 3.0) – Time designed by Wayne Middleton from the Noun Project Public Domain – Magnifying Glass – Roy Lichtenstein http://www.wikipaintings.org/en/roy-lichtenstein/magnifying-glass-1963 Creative Commons – Attribution (CC BY 3.0) – 3 steps https://www.flickr.com/photos/zen/ Creative Commons – Attribution (CC BY 3.0) – Waterfall https://www.flickr.com/photos/3sth3r/ Creative Commons – Attribution (CC BY 3.0) – Rapids https://www.flickr.com/photos/desawindsinger/