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Establish a strong market position of your iphone application
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Establish a strong market position of your iphone application



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  • 1. Establish a strong market position of you iPhone application By: Andolasoft The sale of iPhone has increased tremendously and it is only because of its built in features and the applications available on the Apple App Store. This demand for iPhone application is increasing every day. On the other hand there are many mobile app developers who are now offering a wide range of application development services. Market positioning has become an integral part of all businesses as well as developer to increase their revenue. Here are some smart ways you can market your app to establish a strong positioning: By offering free applications: Application developers should start offering free iOS apps. It creates a space in the market. This is the most usual strategy for the newbie. However, experienced developers also are willing to imply this strategy. This offering can be set for a specific time and after gaining traction in the market it should be promoted for a charged amount. Intriguing functionality: Better market positioning also demands the application to have an array of intriguing functionality, form which users are benefited. Developers should study the functionality and features of the existing popular apps and introduce similar utility of applications to the market. Simply making the application free won’t get enough traction rather it should offer some usability value to the customers. Professional not tacky:
  • 2. If your app fails to offer a professional look, it could be a major fallback for you app and market presence. This would limit the marketing prospects of the application. IOS app developers should tune their apps to make it look more professional and attractive. Target niche Market: Programmers can either develop iOS apps for mass public or target a niche market. But, developers sometimes mistake by believing that niche market limits the app’s potential which is not at all true. Seasoned iphone application developer can successfully determine the market requirements and decide on their application development strategy. They are capable enough to meet business requirements and build customer driven application to drive business revenue.