Ti digitale trends 2012

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Foredrag om ti digitale trends fra mit foredrag hos IntraTeam.

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Ti digitale trends 2012

  1. 1. 10 Digitale trendsAndreas J0hannsen • Klean • 31. oktober 2012IntraTeam erfagruppe
  2. 2. Hej, Jeg hedder Andreas Johannsen Partner og konsulent i Klean: Digitale entreprenører, 2009- Selvstændig konsulent, CEO og partner i Wemind og Socialsquare, 2007-2009 Medstifter af Synkron (Content Management Software-firma), 1997-2007 Frivillig brandmand i Beredskabsstyrelsen Mail: andreas@klean.dk Tlf +45 26 20 32 21
  3. 3. Klean er digitale entreprenører http://www.flickr.com/photos/jamesclay/2759011583/
  4. 4. Problemet med“digitale trends”
  5. 5. http://www.flickr.com/photos/cindy47452/
  6. 6. Gartners 2012 Hype Cycle for Emerging Technologies http://www.gartner.com/it/page.jsp?id=2124315
  7. 7. Ikke desto mindre...
  8. 8. Trends 1. Computeren bliver mobil 2. Social + Mobil = Lokation 3. Markedsføring gennem indflydelse 4. Bruger-ratings 5. Bruger-genereret kuratering 6. Marketing bliver lytning 7. E-presence 8. Fra udgivelse til tilstedeværelse 9. Video 10.Intranettet bliver socialt
  9. 9. Computerenbliver mobil
  10. 10. stats fra meeker
  11. 11. • Mobile users are 15 times more likely to click on an ad than desktop users.• Fans coming from mobile comment 22% more than desktop users.• Mobile users "like" posts 63% more than non-mobile users.• The average click-through rate for a mobile ad, which simply means someone clicked on the ad, is 1.32%. Kilde: c|net
  12. 12. Implikationer?
  13. 13. Social + mobil = lokation
  14. 14. Implikationer?
  15. 15. Markedsføringgennem indflydelse
  16. 16. ProcessPerk: 412 Early Screening Kits and 16 Early Screenings(in 8 cities)1. Targeting 2. Invitation 3. Engagement 4. MeasurementTarget influential We invite target Screening Kit and/or We measure theMoms, Dads, and influencers to opt-in Screening event for conversation onanimated film lovers to the campaign target group Twitter and social networks
  17. 17. InvitationTarget influencers were invited to participate in theTangled Perk. Invitation Landing Page
  18. 18. Receiving the InviteInfluencers became excited and started spreading theword upon receipt of the invitation from Klout
  19. 19. The “Get Tangled” KitThe kits raised awareness to influencers and they thenspread the word to their large audiences.
  20. 20. Watching the MovieInfluencers shared their opinions of the movie. These areendorsements by individuals with large audiences.
  21. 21. True ReachTrue Reach represents how many people were reached byinfluencers endorsements and related tweets 412 Influencers 1,305,000 True Reach
  22. 22. ImpressionsThe campaign drove millions of impressions to influencers — Klout tog $25,000 for kampagnen — De nåede de 8 mio visninger for $0.003 pr visning — De nåede de 40 mio visninger for $0.003 pr visning8.02 Million 39.8 MillionTrue Impressions Total Impressions (Follower Count)
  23. 23. Implikationer?
  24. 24. Bruger-ratings
  25. 25. Implikationer?
  26. 26. Bruger-genereret kuratering
  27. 27. Pinterest
  28. 28. Hvad er Pinterest
  29. 29. Hvad er Pinterest » Pin + Interest » Billeddeling og -samling » Opdagelsesperspektiv » Høj æstetisk oplevelse » Verdens hurtigst voksende sociale netværk » 23 mio brugere august 2012 » Vurderet til $1,5 mia
  30. 30. Min pinterest om nybolig
  31. 31. http://www.fastcodesign.com/1670750/infographic-the-astounding-power-of-pinterest
  32. 32. http://www.fastcodesign.com/1670750/infographic-the-astounding-power-of-pinterest
  33. 33. Implikationer?
  34. 34. Marketing bliver lytning
  35. 35. 14
  36. 36. Implikationer?
  37. 37. E-presence
  38. 38. Virksomhed
  39. 39. Social media guy vs Web guy
  40. 40. Implikationer?
  41. 41. Fra udgivelse tiltilstedeværelse
  42. 42. Hvornår er sitet færdigt?
  43. 43. Hvornår slutter kampagnen?
  44. 44. Hvornår slutter relationen?
  45. 45. 83
  46. 46. Daily StandupProduct Backlog Sprint Backlog Product Increment Sprint 2-4 weeks Sprint Review Retrospect Sprint Planning
  47. 47. Implikationer?
  48. 48. Video
  49. 49. YouTube stats » Over 800 million unique users visit YouTube each month » Over 4 billion hours of video are watched each month on YouTube » 72 hours of video are uploaded to YouTube every minute (4320 hours/hour) » In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth » More than 20% of global YouTube views come from mobile devices http://www.youtube.com/t/press_statistics
  50. 50. Implikationer?
  51. 51. Intranettet bliver socialt
  52. 52. 98
  53. 53. 101
  54. 54. Implikationer?
  55. 55. Thanks :-)
  56. 56. Kontakt• Andreas Johannsen, Klean• www.klean.dk• twitter.com/andjohan• andreas@klean.dk• +45 2620 3221

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