• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Ti digitale trends 2012
 

Ti digitale trends 2012

on

  • 1,200 views

Foredrag om ti digitale trends fra mit foredrag hos IntraTeam.

Foredrag om ti digitale trends fra mit foredrag hos IntraTeam.

Statistics

Views

Total Views
1,200
Views on SlideShare
1,187
Embed Views
13

Actions

Likes
6
Downloads
11
Comments
0

4 Embeds 13

http://kred.com 6
https://twitter.com 3
http://www.linkedin.com 3
https://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

Ti digitale trends 2012 Ti digitale trends 2012 Presentation Transcript

  • 10 Digitale trendsAndreas J0hannsen • Klean • 31. oktober 2012IntraTeam erfagruppe
  • Hej, Jeg hedder Andreas Johannsen Partner og konsulent i Klean: Digitale entreprenører, 2009- Selvstændig konsulent, CEO og partner i Wemind og Socialsquare, 2007-2009 Medstifter af Synkron (Content Management Software-firma), 1997-2007 Frivillig brandmand i Beredskabsstyrelsen Mail: andreas@klean.dk Tlf +45 26 20 32 21
  • Klean er digitale entreprenører http://www.flickr.com/photos/jamesclay/2759011583/
  • Problemet med“digitale trends”
  • http://www.flickr.com/photos/cindy47452/
  • Gartners 2012 Hype Cycle for Emerging Technologies http://www.gartner.com/it/page.jsp?id=2124315
  • Ikke desto mindre...
  • Trends 1. Computeren bliver mobil 2. Social + Mobil = Lokation 3. Markedsføring gennem indflydelse 4. Bruger-ratings 5. Bruger-genereret kuratering 6. Marketing bliver lytning 7. E-presence 8. Fra udgivelse til tilstedeværelse 9. Video 10.Intranettet bliver socialt
  • Computerenbliver mobil
  • stats fra meeker
  • • Mobile users are 15 times more likely to click on an ad than desktop users.• Fans coming from mobile comment 22% more than desktop users.• Mobile users "like" posts 63% more than non-mobile users.• The average click-through rate for a mobile ad, which simply means someone clicked on the ad, is 1.32%. Kilde: c|net
  • Implikationer?
  • Social + mobil = lokation
  • Implikationer?
  • Markedsføringgennem indflydelse
  • ProcessPerk: 412 Early Screening Kits and 16 Early Screenings(in 8 cities)1. Targeting 2. Invitation 3. Engagement 4. MeasurementTarget influential We invite target Screening Kit and/or We measure theMoms, Dads, and influencers to opt-in Screening event for conversation onanimated film lovers to the campaign target group Twitter and social networks
  • InvitationTarget influencers were invited to participate in theTangled Perk. Invitation Landing Page
  • Receiving the InviteInfluencers became excited and started spreading theword upon receipt of the invitation from Klout
  • The “Get Tangled” KitThe kits raised awareness to influencers and they thenspread the word to their large audiences.
  • Watching the MovieInfluencers shared their opinions of the movie. These areendorsements by individuals with large audiences.
  • True ReachTrue Reach represents how many people were reached byinfluencers endorsements and related tweets 412 Influencers 1,305,000 True Reach
  • ImpressionsThe campaign drove millions of impressions to influencers — Klout tog $25,000 for kampagnen — De nåede de 8 mio visninger for $0.003 pr visning — De nåede de 40 mio visninger for $0.003 pr visning8.02 Million 39.8 MillionTrue Impressions Total Impressions (Follower Count)
  • Implikationer?
  • Bruger-ratings
  • Implikationer?
  • Bruger-genereret kuratering
  • Pinterest
  • Hvad er Pinterest
  • Hvad er Pinterest » Pin + Interest » Billeddeling og -samling » Opdagelsesperspektiv » Høj æstetisk oplevelse » Verdens hurtigst voksende sociale netværk » 23 mio brugere august 2012 » Vurderet til $1,5 mia
  • Min pinterest om nybolig
  • http://www.fastcodesign.com/1670750/infographic-the-astounding-power-of-pinterest
  • http://www.fastcodesign.com/1670750/infographic-the-astounding-power-of-pinterest
  • Implikationer?
  • Marketing bliver lytning
  • 14
  • Implikationer?
  • E-presence
  • Virksomhed
  • Social media guy vs Web guy
  • Implikationer?
  • Fra udgivelse tiltilstedeværelse
  • Hvornår er sitet færdigt?
  • Hvornår slutter kampagnen?
  • Hvornår slutter relationen?
  • 83
  • Daily StandupProduct Backlog Sprint Backlog Product Increment Sprint 2-4 weeks Sprint Review Retrospect Sprint Planning
  • Implikationer?
  • Video
  • YouTube stats » Over 800 million unique users visit YouTube each month » Over 4 billion hours of video are watched each month on YouTube » 72 hours of video are uploaded to YouTube every minute (4320 hours/hour) » In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth » More than 20% of global YouTube views come from mobile devices http://www.youtube.com/t/press_statistics
  • Implikationer?
  • Intranettet bliver socialt
  • 98
  • 101
  • Implikationer?
  • Thanks :-)
  • Kontakt• Andreas Johannsen, Klean• www.klean.dk• twitter.com/andjohan• andreas@klean.dk• +45 2620 3221