Hej, Jeg hedder Andreas Johannsen Partner og konsulent i Klean: Digitale entreprenører, 2009- Selvstændig konsulent, CEO og partner i Wemind og Socialsquare, 2007-2009 Medstifter af Synkron (Content Management Software-firma), 1997-2007 Frivillig brandmand i Beredskabsstyrelsen Mail: firstname.lastname@example.org Tlf +45 26 20 32 21
Klean er digitale entreprenører http://www.flickr.com/photos/jamesclay/2759011583/
Trends 1. Computeren bliver mobil 2. Social + Mobil = Lokation 3. Markedsføring gennem indflydelse 4. Bruger-ratings 5. Bruger-genereret kuratering 6. Marketing bliver lytning 7. E-presence 8. Fra udgivelse til tilstedeværelse 9. Video 10.Intranettet bliver socialt
• Mobile users are 15 times more likely to click on an ad than desktop users.• Fans coming from mobile comment 22% more than desktop users.• Mobile users "like" posts 63% more than non-mobile users.• The average click-through rate for a mobile ad, which simply means someone clicked on the ad, is 1.32%. Kilde: c|net
ProcessPerk: 412 Early Screening Kits and 16 Early Screenings(in 8 cities)1. Targeting 2. Invitation 3. Engagement 4. MeasurementTarget inﬂuential We invite target Screening Kit and/or We measure theMoms, Dads, and inﬂuencers to opt-in Screening event for conversation onanimated ﬁlm lovers to the campaign target group Twitter and social networks
InvitationTarget inﬂuencers were invited to participate in theTangled Perk. Invitation Landing Page
Receiving the InviteInﬂuencers became excited and started spreading theword upon receipt of the invitation from Klout
The “Get Tangled” KitThe kits raised awareness to inﬂuencers and they thenspread the word to their large audiences.
Watching the MovieInﬂuencers shared their opinions of the movie. These areendorsements by individuals with large audiences.
True ReachTrue Reach represents how many people were reached byinﬂuencers endorsements and related tweets 412 Inﬂuencers 1,305,000 True Reach
ImpressionsThe campaign drove millions of impressions to inﬂuencers — Klout tog $25,000 for kampagnen — De nåede de 8 mio visninger for $0.003 pr visning — De nåede de 40 mio visninger for $0.003 pr visning8.02 Million 39.8 MillionTrue Impressions Total Impressions (Follower Count)
Hvad er Pinterest » Pin + Interest » Billeddeling og -samling » Opdagelsesperspektiv » Høj æstetisk oplevelse » Verdens hurtigst voksende sociale netværk » 23 mio brugere august 2012 » Vurderet til $1,5 mia
YouTube stats » Over 800 million unique users visit YouTube each month » Over 4 billion hours of video are watched each month on YouTube » 72 hours of video are uploaded to YouTube every minute (4320 hours/hour) » In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth » More than 20% of global YouTube views come from mobile devices http://www.youtube.com/t/press_statistics