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The Social Organisation


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  • 1. The Social Organisation Andreas Klinke Johannsen Leadership Network & Academy 8. November 2012
  • 2. Hej, jeg er Andreas Klinke Johannsen • Digital Strategist (and volunteer firefighter) • • @andjohan • LinkedIn:
  • 3. Intro
  • 4. The “Social Organisation”?
  • 5. The organisation is social per definition The Social Organisation refers to the organisational use of digital, social tools
  • 6. You need to find an answer to a problem at work. What do you do? (raise your hand) Look it up on the intranet? Ask a colleague? Ask someone in your network outside the organisation? Google it?
  • 7. Problems
  • 8. Problems in today’s companies? » Are we efficient enough? » Are we innovative enough? » Are we sharing knowledge? » Do we have access to the right human resources? » Do we have a common culture across divisions/countries?
  • 9. What is our job?
  • 10. Answering emails —⇥really?!
  • 11. 71% agree that it is easier to locate "knowledge" on the web than to find it within their internal systems. ⇥ AIIM Industry Watch Collaboration and Enterprise 2.0, 2009
  • 12. 1997√ Efficient √ Innovative √ Sharing knowledge √ Homogenous culture
  • 13. 2001 — 63 employees — specialised departments — complex processes — 5 countries
  • 14. Two primary tools: Intranet and mail
  • 15. Traditional ways of evaluating intranets: — Usability — Structure — Content/news But why do we have an intranet if it’s not for: — Collaboration — Productivity — Building organisation The Best Intranet in Denmark 2010
  • 16. Work Collaboration Communication Information
  • 17. But the intranet is primarily designed for information and “usability”
  • 18. Outlines for solutions
  • 19. People are social and work through relations We need digital tools to support our relations
  • 20. In a McKinsey survey of executives at 4,200 companies around the world, 70 percent said that they were using social technology in some ways and 90 percent of those said they were seeing some degree of business benefits. Yet only 3 percent of companies could be identified as fully networked, meaning that they were achieving substantial benefits from use of these technologies across all parts of the organization and with customers and external partners. McKinsey Global Institute, July 2012
  • 21. McKinsey Global Institute, July 2012 “Most importantly, we find that social technologies, when used within and across enterprises, have the potential to raise the productivity of the high-skill knowledge workers that are critical to performance and growth in the 21st century by 20 to 25 percent.”
  • 22. Social tools use network structures to share knowledge and facilitate collaboration
  • 23. 37 We need to have a presence to develop and maintain a common culture
  • 24. Some tools can include external nodes in organisation’s networks
  • 25. Cases
  • 26. DKW
  • 27. German-English Investment Bank. 6000 employees. Now part of Commerzbank.
  • 28. Problems: Email and meetings takes too much time
  • 29. Introduced wiki primarily for meetings and marketing material “For early adopters, e-mail volume on related projects is down 75%; meeting times have been whacked in half.” (CIO, J.P. Rangaswami)
  • 30. Advodan
  • 31. Biggest chain og laywers in Denmark Motto: “The network makes the difference”
  • 32. 500 employees 37 offices across Denmark
  • 33. Most important feature on website: Find a person that can help me in my area!
  • 34. Yammer –<
  • 35. Who do I know that... — knows... —⇥can help me doing... — can be part of my project... — can connect me to...
  • 36. An intranet centered around people, skills and conversations Intranet now primary tool for sharing knowledge within areas of expertise and across offices Intranet now primary tool for sharing knowledge Higher job satisfaction
  • 37. Discussion
  • 38. What does it take? (not counting technology)
  • 39. Equally relevant for all types of organisations?
  • 40. Relation between organisation and culture?
  • 41. Internal/ eksternal