Get your hands dirty
with Social Software
cmf2007 • 2007-11-08
Katrine Emme Thielke, Finnur Magnusson, Andreas Johannsen

Hello
• Today's crew:
• Katrine Emme Thielke
• Finnur Palmi Magnusson
• Andreas Johannsen

What is Social Software?
— and why does it make sense
in a business context?

Jakob Nielsen,
Web usability guru
Web usability fundamentalist
Grumpy old fart

But what do people
really use the web for?

They develop open source software; train together;
show pictures and video to each other; share
bookmarks; filter the good from the bad; create the
largest encyclopedia in history; contribute to travel
and city guides; recommend books and music; find
partners and one-night-stands; meet in virtual
worlds; display their stamp collections; have
conversations; write books collectively; help each
other finding the good bargains; search for
intelligent life in universe; points out the most
interesting stories to others; produce news stories;
meet in the wine club; design t-shirts; play games;
watch television together; find new jobs or recruit
others; stays in touch with family and friends; finds
long lost friends; raise support for political campaigns

That's not the point

The point is...

People expect companies
to be part of the party

Social Software
Landscape
Newswine SOAP
OpenID
last.fm Wikipedia
Open standards
Online services
XHTML/CSS APIs TCP/IP
Digg Flickr YouTube
SQL
Wikis
Plaxo MySpace Chat/IM
Blogs
Social networks Basic tools
Facebook
LinkedIn Podcasts
RSS

Social Software Tools
(a few of them, that is...)

Social Software Tools
(a few of them, that is...)

Social Software Tools
(a few of them, that is...)

Social Software Tools
(a few of them, that is...)

Flightcheck!
• Your laptop. You did bring one, right?
• WiFi enabled and connected
• Access to a mail account to register at services
• A web browser

WordPress
(is currently the most used blogging tool...)
1. Go to www.wordpress.com
2. Register for a blog — log in
3. Switch to a suitable template
4. Create your first posting
5. Link to at least two other participants'
blogs on your blogroll
6. Comment on at least two others' blogs

Wetpaint
(is a free and hosted wiki service...)
1. Create a wiki at www.wetpaint.com
2. Create at least three pages in the wiki
3. Invite at least two other participants to
your wiki
4. Let them change stuff on your wiki
5. Change stuff on at least two others' wikis

del.icio.us
(is a social bookmarking tool — and how some of us learned to spell del-icio-us)
1. Create an account at del.icio.us
2. Add bookmarklets to your browser
3. Search for bookmarks on the service
4. Add links to your blog, other's blogs and
other interesting stuff
5. Remember to tag and describe links

Bloglines
(is a classic — but still great — online feedreader...)
1. Create an account at www.bloglines.com
2. Add the feeds of your blog, wiki and
del.icio.us
3. Add feeds of other participants stuff
4. Add feeds of other interesting stuff