Foredrag som sociale medier for iværksættere
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  • 1. Sociale medier for iværksættere 7. oktober 2010 Andreas Johannsen — Klean
  • 2. Hej, jeg er Andreas Johannsen • Partner i Klean • Ekspert i sociale medier og strategisk webkommunikation • Dunkel fortid som iværksætter i CMS-branchen • www.klean.dk • twitter.com/andjohan • andreas@klean.dk • +45 2620 3221
  • 3. Klean er... » 12 medarbejdere » 50-60 med teams » København + Århus » Specialiserede i at skabe værdi med internet-teknologi » Arbejder (kun) med agile metoder
  • 4. Så du er iværksætter?
  • 5. Ham dér kan man lære noget af! Lieutenant General Paul K. Van Riper (Retired) United States Marine Corps
  • 6. Millennium Challenge 2002 Millennium Challenge 2002 (MC02) was a major wargame exercise conducted by the United States armed forces in mid-2002, likely the largest such exercise in history. The exercise, which ran from July 24 to August 15 and cost $250 million, involved both live exercises and computer simulations. MC02 was meant to be a test of future military "transformation"—a transition toward new technologies that enable network-centric warfare and provide more powerful weaponry and tactics. The simulated combatants were the United States, denoted "Blue", and an unknown adversary in the Middle East, "Red". Red, commanded by retired Marine Corps Lt. General Paul K. Van Riper, used old methods to evade Blue's sophisticated electronic surveillance network. Van Riper used motorcycle messengers to transmit orders to front-line troops and World War II lighting signals to get airplanes off the runways without using radio communication. Red received an ultimatum from Blue, that was essentially a surrender document, that Red must respond to within 24 hours. Given that Red knew that Blue was coming, by the second day of the exercise Red used a fleet of small boats to determine the position of Blue's fleet. In a preemptive strike, Red launched a massive salvo of cruise missiles, overwhelming the Blue forces' electronic sensors, destroying sixteen warships. This includes one aircraft carrier, ten cruisers and five out of the six amphibious ships. The equivalent of this success in a real conflict would have resulted in the death of over 20,000 service personnel. Soon after the cruise missile offensive, another significant portion of Blue's navy was "sunk" by an armada of small Red boats carrying out both conventional and suicide attacks, able to engage Blue forces due to Blue's inability to detect them as well as expected. At this point, the exercise was suspended and Blue's ships were "re-floated" and changes were made to the rules of engagement Kilde: WIkipedia — http://en.wikipedia.org/wiki/Millennium_Challenge_2002
  • 7. De etablerede Dig Stor Lille Langsom Hurtig Maskinel Personlig Bureaukratisk Effektiv Mange kunder Dedikerede kunder Stor organisation Lave lønomkostninger Langtsigt planlægning Agil improviseren Professionel Relationer
  • 8. Nåmen, det skulle jo handle om social medier
  • 9. Kilde: Brian Solis
  • 10. Websitets udvikling 1.Information 2.Selvbetjening 3.Socialt 4.Opløst?
  • 11. Website Sociale netværk
  • 12. Website + Sociale netværk
  • 13. Fremtidens website og niveauer af socialitet Site = sociale tjenester Social sign-in Brugere er sociale på site Brand-sammenhæng med sociale tjenester Linker til sociale tjenester Intet socialt
  • 14. Hvilke er relevante? » Facebook! » Twitter (måske) » Flickr (ofte) » YouTube (eller lignende — for nogle) » Andre »Kundesupport-community »Slideshare »Wiki »Blog »Linkedin
  • 15. Hvad skete der?
  • 16. Fra
  • 17. 14
  • 18. Til
  • 19. Tillid
  • 20. Et par råd til et par sites... — Iværksætterhuset — Pukemaster — Hårmodeller — Zirkus
  • 21. Et par generelle... »Hvorfor? »Twitter er svær »Det er samtaler! »Dvs lyt og tal så ;-) »Facebook side eller gruppe?
  • 22. Facebook sider vs grupper Sider Grupper Shortcut URL Ja Nej Forum Ja Ja Wall Ja Ja Apps Ja Nej Besked til alle fra admin Nej Ja Wall-beskeder hos medlemmer Ja Nej Events Ja Nej Reklame med ads Ja Nej Statistik Ja Nej
  • 23. Råd » Kunder? Engagér dem! »Opret Facebook-side, kundesupport-community, ideplatform... » Vær tilstede, selv »Brug din egen profil på tjenesterne, lyt/svar » Tag dit domæne! »Del din vide om produkter, metoder, teknologier, kald dig selv vær ikke bange for konkurrenter