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Indonesia Digital Landscape Study 2012 by Ideosource
Indonesia Digital Landscape Study 2012 by Ideosource
Indonesia Digital Landscape Study 2012 by Ideosource
Indonesia Digital Landscape Study 2012 by Ideosource
Indonesia Digital Landscape Study 2012 by Ideosource
Indonesia Digital Landscape Study 2012 by Ideosource
Indonesia Digital Landscape Study 2012 by Ideosource
Indonesia Digital Landscape Study 2012 by Ideosource
Indonesia Digital Landscape Study 2012 by Ideosource
Indonesia Digital Landscape Study 2012 by Ideosource
Indonesia Digital Landscape Study 2012 by Ideosource
Indonesia Digital Landscape Study 2012 by Ideosource
Indonesia Digital Landscape Study 2012 by Ideosource
Indonesia Digital Landscape Study 2012 by Ideosource
Indonesia Digital Landscape Study 2012 by Ideosource
Indonesia Digital Landscape Study 2012 by Ideosource
Indonesia Digital Landscape Study 2012 by Ideosource
Indonesia Digital Landscape Study 2012 by Ideosource
Indonesia Digital Landscape Study 2012 by Ideosource
Indonesia Digital Landscape Study 2012 by Ideosource
Indonesia Digital Landscape Study 2012 by Ideosource
Indonesia Digital Landscape Study 2012 by Ideosource
Indonesia Digital Landscape Study 2012 by Ideosource
Indonesia Digital Landscape Study 2012 by Ideosource
Indonesia Digital Landscape Study 2012 by Ideosource
Indonesia Digital Landscape Study 2012 by Ideosource
Summary
 Indonesian GDP has reach USD 3.000 per capita
 The Rise of Middle Class Consumers: there will be a new The Middle Class Consumers
  • When 3000 point reached, there will be a new class in ciDzen:
    The Middle Class Consumers
  • Nielsen defined Middle Class Consumer as consumers with household expenditure between IDR 1‐2 Millions
  • Recently Indonesia is a country with the third  biggest middle class in the world aNer China and India
 Consumer Spending: Increased consumer spending in all consumer aspects
  • Fresh Food: 37%, Transport: 22%, FMCG: 19%, Telecom: 11%, Electricity: 7%, Entertainment: 4%
 Middle Class Media Spending
  • 4.5 hours: TV/day in weekdays, 2 hours: radio/day, 34 minutes: newspaper/day in weekdays, 1.5 hours: internet/day 
 South East Asia New Media: Indonesia will lead South East Asia by 2012
 The Growth of Internet Users: Internet users among middle class has grown
  Growth of Internet penetraDon among middle class is driven by younger age groups (10‐ 19 years old)
 The Growth of Mobile Users: Mobile Phone usage increases significantly
 AdverDsing Expenditure:  AdverDsing expenditure grows aggressively, even though magazine spending is shrinking
 Online AdverDsing: As the Indonesia adverDsing market grows, adverDsers are expected to shiN their spend online
  While the online adverDsing market accounts for only 1% of the total adverDsing spend, it is expected to grow at 100% CAGR unDl 2012
 The Growth of Mobile Channels: Around 40 million handset in Indonesia every year
 Ecommerce TransacDon & Value: Significant growth on number of ecommerce transacDon and value
 The Internet accounts for 1.6% of Indonesia’s gross domesDc product (GDP). It is forecast grow at a rate three Dmes that of the overall economy 
  over the next five years and is expected to account for at least 2.5% of GDP by 2016 – Deloibe Access Economics
 Indonesia Value of Sector: At around 1.6% of GDP, the value of the Internet is around one‐third the value of producDon from Indonesia’s oil and 
  gas mining sector, which was 4.5% of GDP in 2009. This compares with a 2.1% contribuDon from texDles, leather and footwear industries and 
  2.9% from ferDlizers, chemical and rubber products industries. 
 Digital Media Value Chain: Digital starDng to play as new distribuDon channel and touchpoint to consumers.
 Digital Content Fiasco: Recent VAS fiasco pressure telco to find other source of income, thus mobile media and commerce is gecng a lot of 
  support
 Digital Media Landscape: major acquisiDon for digital media by mulDnaDonals and conglomerate group
 Ecommerce Landscape: major global player entered Indonesia market by JV or acquisiDon
 Ideosource is founded by Andi S. Boediman & Edward Ismawan Chamdani
 Recent investment is Touchten, the creator of Sushi Chain, Hachiko, Hiyoko & their last hit is Infinite Sky
 KARK Mobile, the winner of Telkomsel Bootcamp, incubated by Joyful Frog Digital Incubator, received funding from Ideosource
 Contact: Andi S.. Boediman (andisboediman@ideosource.com)
Indonesia Digital Landscape Study 2012 by Ideosource

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Indonesia Digital Landscape Study 2012 by Ideosource

  • 27. Summary  Indonesian GDP has reach USD 3.000 per capita  The Rise of Middle Class Consumers: there will be a new The Middle Class Consumers • When 3000 point reached, there will be a new class in ciDzen: The Middle Class Consumers • Nielsen defined Middle Class Consumer as consumers with household expenditure between IDR 1‐2 Millions • Recently Indonesia is a country with the third  biggest middle class in the world aNer China and India  Consumer Spending: Increased consumer spending in all consumer aspects • Fresh Food: 37%, Transport: 22%, FMCG: 19%, Telecom: 11%, Electricity: 7%, Entertainment: 4%  Middle Class Media Spending • 4.5 hours: TV/day in weekdays, 2 hours: radio/day, 34 minutes: newspaper/day in weekdays, 1.5 hours: internet/day   South East Asia New Media: Indonesia will lead South East Asia by 2012  The Growth of Internet Users: Internet users among middle class has grown Growth of Internet penetraDon among middle class is driven by younger age groups (10‐ 19 years old)  The Growth of Mobile Users: Mobile Phone usage increases significantly  AdverDsing Expenditure:  AdverDsing expenditure grows aggressively, even though magazine spending is shrinking  Online AdverDsing: As the Indonesia adverDsing market grows, adverDsers are expected to shiN their spend online While the online adverDsing market accounts for only 1% of the total adverDsing spend, it is expected to grow at 100% CAGR unDl 2012  The Growth of Mobile Channels: Around 40 million handset in Indonesia every year  Ecommerce TransacDon & Value: Significant growth on number of ecommerce transacDon and value  The Internet accounts for 1.6% of Indonesia’s gross domesDc product (GDP). It is forecast grow at a rate three Dmes that of the overall economy  over the next five years and is expected to account for at least 2.5% of GDP by 2016 – Deloibe Access Economics  Indonesia Value of Sector: At around 1.6% of GDP, the value of the Internet is around one‐third the value of producDon from Indonesia’s oil and  gas mining sector, which was 4.5% of GDP in 2009. This compares with a 2.1% contribuDon from texDles, leather and footwear industries and  2.9% from ferDlizers, chemical and rubber products industries.   Digital Media Value Chain: Digital starDng to play as new distribuDon channel and touchpoint to consumers.  Digital Content Fiasco: Recent VAS fiasco pressure telco to find other source of income, thus mobile media and commerce is gecng a lot of  support  Digital Media Landscape: major acquisiDon for digital media by mulDnaDonals and conglomerate group  Ecommerce Landscape: major global player entered Indonesia market by JV or acquisiDon  Ideosource is founded by Andi S. Boediman & Edward Ismawan Chamdani  Recent investment is Touchten, the creator of Sushi Chain, Hachiko, Hiyoko & their last hit is Infinite Sky  KARK Mobile, the winner of Telkomsel Bootcamp, incubated by Joyful Frog Digital Incubator, received funding from Ideosource  Contact: Andi S.. Boediman (andisboediman@ideosource.com)

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