Creative Industry
Ecosystem
In Indonesia
Andi S. Boediman
Strategic Consultant
Creative Industry Evangelist
Why Creative Industry?
Creative Industries: a Definition

“..those activities which have their origin
in individual creativity, skill and talent
...
Creative Industries Sub-sectors
• Advertising                  • Live and recorded music
• Architecture                 • ...
Since human resource is the most
important resource in creative
industry, it suits very well for
Indonesia.
Let’s study the global
market for creative
industry
With $625 billion mobile industry in
2008, data services accounts for 30%
growth compare to 5% growth in voice
and calls.
...
Japan
The content industry has the
potential to become a leading
Japanese industry alongside
manufacturing.


Media and Content ...
Manga (comics) and anime (anime) has
become a global trend. 60% media
produced in Japan is in the form of
manga/anime and ...
The New Teen Titan comics by DC Comics has been
recreated in anime style
Korea
In Korea, digital content is planned to
become the growth engine for its
Broadband IT Korea initiatives.
40% compound annu...
Online distribution model
characterized Korean $1 billion game
industry and character licensing and
franchising is very bi...
Singapore
Singapore target is to increase its 3%
GDP from creative industry to 7% in
2012. Its initiatives including Media 21,
desig...
Indonesia
http://industrikreatif-depdag.blogspot.com/
Creative Class
We can measure a country or a city’s
worldwide economic competitiveness
based on what we call the “3 T’s” of
economic grow...
Creative Education
A living libraries for youths
Come to read, write, learn, draw, sing,
    play, dance and shop at TK Park!
   Modern beaut...
APEC
Education
    Park
Creative Entrepreneur
The International Young Designer
of the Year (IYDEY) award is a
collaboration between the British
Council and 100% Design ...
Challenge for SME
                    Phase 1: plans                           Phase 2: start-up          Phase 3: growth
...
Financial Solution for SME
                  Phase 1: plans                            Phase 2: start-up            Phase ...
Sing to the Dawn started as an award winning
books and adapted into Computer Graphic
Animated Feature Film by Infinite Fra...
Creative Habitat
The idea of Coworking Space is
to take the best elements of a
coffee shop (social, energetic,
creative) and the best eleme...
Phase Z.Ro
Phase Z.Ro Technopreneur Park provides quality
incubation space for technology entrepreneurs. It
offers a park-...
Hotel FOX
For the launch of the new
Volkswagen Fox 21
international artists from the
fields of graphic design, urban
art a...
Nomadic Museum
Designed by well-known Japanese
architect Shigeru Ban, the Nomadic
Museum is the permanent home for the
art...
The Fiera Milano by ,
Massimiliano Fuksas does a
new take on the traditional
convention center. The new is
actually the ol...
Yokohama decided that the
most appropriate course of
action was to build a
community that produces
new value and attractiv...
The redevelopment of Civic Place will reposition
  Parramatta as Sydney's second CBD, and a centre for
business, tourism, ...
IDeopoliz @ Epicentrum Walk




The Rasuna Epicentrum, a mega project spearheaded by the          A venue of hip cafe's an...
Ideopoliz is designed as a creative and technology incubator that provides an array of targeted resources and
services to ...
Creative Marketing &
Distribution
China’s success factor was its link to
Hongkong & Taiwan that provide the
trust system (financial security & strong
intell...
Indonesia needs our neighboring
country that will act as a mediator,
such as Singapore or Malaysia.
In order to be a part of global
supply chain, we have to
master our own market.
The Biggest Graphic Industry Exhibition in Indonesia
Source: Herman Pratomo
Foto: Rico Halim – FGD
Andi S. Boediman
Strategic Consultant
Creative Industry Evangelist
andisboediman@gmail.com
www.ideonomics.com
Creative Industry Ecosystem
Creative Industry Ecosystem
Creative Industry Ecosystem
Creative Industry Ecosystem
Creative Industry Ecosystem
Creative Industry Ecosystem
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Creative Industry Ecosystem
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Creative Industry Ecosystem

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This is a thesis for building a conducive environment for creative industry in Indonesia.

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  • no futuro, as indústrias criativas serão melhores. sei que este negócio oportunidade, para chegar a fgdexpo2009. leia a informação em www.fgdexpo.net
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  • Uau! Ecossistema da Indústria Criativa na Indonésia. É um título muito imponente, eu diria até, loquaz, com uma eloqüência que chega a alvoroçar os interesses mais recônditos em minhas fontes primais de impulso. Tentei, tentei e tentei, mas não consegui captar ou açambacar o intransponível. Mistério! Continuo sem saber...
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Creative Industry Ecosystem

  1. 1. Creative Industry Ecosystem In Indonesia Andi S. Boediman Strategic Consultant Creative Industry Evangelist
  2. 2. Why Creative Industry?
  3. 3. Creative Industries: a Definition “..those activities which have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of intellectual property.” UK Government Department of Culture, Media and Sport
  4. 4. Creative Industries Sub-sectors • Advertising • Live and recorded music • Architecture • Performing arts and entertainments • Crafts, designer furniture • Television, radio and • Fashion clothing internet broadcasting • Film and video • Visual arts and antiques production • Writing and publishing • Graphic design • Leisure software (computer games)
  5. 5. Since human resource is the most important resource in creative industry, it suits very well for Indonesia.
  6. 6. Let’s study the global market for creative industry
  7. 7. With $625 billion mobile industry in 2008, data services accounts for 30% growth compare to 5% growth in voice and calls. Nokia
  8. 8. Japan
  9. 9. The content industry has the potential to become a leading Japanese industry alongside manufacturing. Media and Content Industry Division Commerce and Information Policy Bureau Ministry of Economy, Trade and Industry
  10. 10. Manga (comics) and anime (anime) has become a global trend. 60% media produced in Japan is in the form of manga/anime and manga production is 3 times than toilet paper.
  11. 11. The New Teen Titan comics by DC Comics has been recreated in anime style
  12. 12. Korea
  13. 13. In Korea, digital content is planned to become the growth engine for its Broadband IT Korea initiatives. 40% compound annual growth rate is expected from game, animation, mobile contents, e-learning and digital television. Knowledge & Information Industry Division Ministry of Information & Communication
  14. 14. Online distribution model characterized Korean $1 billion game industry and character licensing and franchising is very big. CCR www.ccr.co.kr
  15. 15. Singapore
  16. 16. Singapore target is to increase its 3% GDP from creative industry to 7% in 2012. Its initiatives including Media 21, designsingapore and Renaissance City. Media Development Authority
  17. 17. Indonesia
  18. 18. http://industrikreatif-depdag.blogspot.com/
  19. 19. Creative Class
  20. 20. We can measure a country or a city’s worldwide economic competitiveness based on what we call the “3 T’s” of economic growth: Technology, Talent and Tolerance. Richard Florida - The Rise of the Creative Class
  21. 21. Creative Education
  22. 22. A living libraries for youths Come to read, write, learn, draw, sing, play, dance and shop at TK Park! Modern beautifully designed for Thai children and teenagers A cool place with special activities Located in a shopping mall Thai Knowledge Park Under the administration of Dr. Sirikorn Maneerin, Advisor to the Prime Minister www.tkpark.or.th and President of the TK Park Board
  23. 23. APEC Education Park
  24. 24. Creative Entrepreneur
  25. 25. The International Young Designer of the Year (IYDEY) award is a collaboration between the British Council and 100% Design - London’s international trade fair for furniture and interiors. The IYDEY programme strengthens creative leadership, networking and capacity building in the international design industry by celebrating the entrepreneurial abilities of young people working in design in emerging markets.
  26. 26. Challenge for SME Phase 1: plans Phase 2: start-up Phase 3: growth 1a. Formulation of 1b. From idea to 2. From business plan to 3a. From first 3b. From initial profit ideas for financed business first customer and customer to initial to rapid growth, in 5 commercialisation plan (include. turnover profit years Prototype) Entrepreneurial spirit Entrepreneurship Financial Capital Obtaining patents
  27. 27. Financial Solution for SME Phase 1: plans Phase 2: start-up Phase 3: growth Start-up Capital Operating Capital End-user Finance Often Secured Entrepreneurs Friends, Family, Supplier Credit Equity Fools Occasionally Grants Bank Loans Secured Gaps & Barriers Lack of business Lack of seed and Lack of appropriately Lack of Lack of venture development early stage risk priced growth capital consumer/micro capital in support capital finance for service/creative products/services industries Lack of Lack of support from local intermediaries to banks in local currency channel seed capital Proposed Enterprise Donor-supported Public private SME growth Consumer Finance Interventions development seed capital capital funds Micro Credit services managed by Leasing/rental fee specialized entities for services Policy support to Support to local banks Third party increase role of through capicity-building finance SMEs lines of credit and credit enhancements
  28. 28. Sing to the Dawn started as an award winning books and adapted into Computer Graphic Animated Feature Film by Infinite Frameworks that is jointly collaborated between Indonesia and Singapore The story is happened when a girl wins a scholarship competition, a young Thai village girl faces the hostility of her brother who places second and her father who feels the city school is no place for a girl.
  29. 29. Creative Habitat
  30. 30. The idea of Coworking Space is to take the best elements of a coffee shop (social, energetic, creative) and the best elements of a workspace (productive, functional) and combine them to give indie workers the chance to have their own, affordable space. Citizen Space was built on coworking philosophy. Day-tripping and casual guests can visit for free and if they rent out desks for $350/month. They also hold various events at their space.
  31. 31. Phase Z.Ro Phase Z.Ro Technopreneur Park provides quality incubation space for technology entrepreneurs. It offers a park-like work environment for like- minded technopreneurs. Supporting facilities at Phase Z.Ro include a reception, board-room with presentation facilities, meeting rooms, breakout areas for rest & relaxation, and a spacious al- fresco café. Each unit comes equipped with individual climate control, lightings, carpeted flooring, as well as broadband connectivity and a suite of IT services.
  32. 32. Hotel FOX For the launch of the new Volkswagen Fox 21 international artists from the fields of graphic design, urban art and illustration turned Hotel Fox in central Copenhagen, into the world’s most exciting and creative lifestyle hotel. Each room is an individual piece of art. From whacky comical styles to strict graphic design. From fantastic street art and Japanese Manga to simply spaced out fantasies. You will find flowers, fairytales, friendly monsters, dreaming creatures and secrets vaults.
  33. 33. Nomadic Museum Designed by well-known Japanese architect Shigeru Ban, the Nomadic Museum is the permanent home for the art exhibition “Ashes and Snow,” by Gregory Colbert. Built from 152 stacked shipping containers, the building forms a central walkway for viewing the artwork, suspended on either side. The exhibit will be located on the Santa Monica Pier, having previously opened in Venice, and then in the first Nomadic Museum at Pier 54 on the Hudson River. Truly “nomadic,” the museum was designed to be disassembled and reconfigured to house the traveling exhibit. The shipping containers not only make up the building module, but evoke the voyage of “Ashes and Snow” as it moves from location to location (the exhibit has no final destination.)
  34. 34. The Fiera Milano by , Massimiliano Fuksas does a new take on the traditional convention center. The new is actually the old - designing the convention center around traditional public space schemes, but in a contemporary way.
  35. 35. Yokohama decided that the most appropriate course of action was to build a community that produces new value and attractiveness for the city through leveraging the unique history and cultural resources around the port, which are its greatest asset, and to give free rein to the creativity of art and culture. This has led to a new vision for the city that melds tangible and intangible measures to promote the development of the arts, culture, and economy, and the formation of an attractive urban space that fittingly reflects Yokohama's distinctive character.
  36. 36. The redevelopment of Civic Place will reposition Parramatta as Sydney's second CBD, and a centre for business, tourism, entertainment, cultura and heritage. It is vital for achieving the targets for future employment growth in Parramatta by providing direct opportunities and generating flow on effects. Building on the Public Transport Interchange, Civic Place will also create a gateway to the city.
  37. 37. IDeopoliz @ Epicentrum Walk The Rasuna Epicentrum, a mega project spearheaded by the A venue of hip cafe's and restaurants, exhibits, live cultural Bakrieland Development is the most grandiose undertaking and new era entertainment, boutiques and various branded ever by any entity that will mark Jakarta as one of the outlets, high rise office building and small business offices, World's City of Destination. This project will be erected in an the Rasuna Epicentrum will nest a fresh new wave of area of approximately 50 hectares in the Kuningan vicinity. residents, among them the expat community, writers, A paragon of all projects, this will make the Rasuna artists, film makers and young executives looking for a laid Epicentrum a city within a city and will eventually be back alternative to the crush of the city. They will be drawn celebrated as the Lifestyle Capital of Jakarta. It will be by the area gentrification and it's enduring relaxed and laid Jakarta's largest integrated quot;live, work and playquot; centre. back atmosphere, at the same time, integrating habitation, lifestyle and business.
  38. 38. Ideopoliz is designed as a creative and technology incubator that provides an array of targeted resources and services to accelerate the successful development of small and medium size companies in Creative Industry. These services are developed or orchestrated by incubator management and offered both in the business incubator and through its network of contacts. Our main goal is to produce successful firms that will leave the program financially viable and freestanding. These incubator graduates have the potential to create jobs, revitalize neighborhoods, commercialize new intellectual properties, and strengthen local and national economies.
  39. 39. Creative Marketing & Distribution
  40. 40. China’s success factor was its link to Hongkong & Taiwan that provide the trust system (financial security & strong intellectual property) for international trade.
  41. 41. Indonesia needs our neighboring country that will act as a mediator, such as Singapore or Malaysia.
  42. 42. In order to be a part of global supply chain, we have to master our own market.
  43. 43. The Biggest Graphic Industry Exhibition in Indonesia
  44. 44. Source: Herman Pratomo
  45. 45. Foto: Rico Halim – FGD
  46. 46. Andi S. Boediman Strategic Consultant Creative Industry Evangelist andisboediman@gmail.com www.ideonomics.com
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