digital printing as a solution
a new opportunity
in digital publishing
presentation by
Andi S. Boediman
Strategic Innovation Consultant
andisboediman@gmail.com
www.ideonomics.com

the publishing trend

eBooks
Reports from the
International Digital
Publishing Forum show
eBook unit sales
growing at a rate of
40%-60% in the period
2002-2003, compared to
an annual growth rate of
around 5% in traditional
print publishing).

Mobile, Wireless & PDA Shoppers

The Saltire Centre
Glasgow Caledonian University
It combines elements that would normally be
found in the library, ICT centre, student services
centre and students' union. The spaces have
been designed to encourage different learning
styles and merge social and learning space in a
very effective way. Even the coloured dynamic
lighting changes through the day and the week
to reflect different moods. The Saltire Centre has
become the aspirational learning space at the
heart of the campus.

Million Book Project
Computer scientists at Carnegie Mellon University embarked
on a project to digitize the published works and make them
freely available online. They have surpassed their target, more
than 1.5 million books - many of them in Chinese.
The work has been carried out by workers at centers in India
and China, helped by $3.5 million in funding from the National
Science Foundation and contributions from computer hardware
and software makers. The US, China, and India each have
contributed $10 million in cash and contributions to the project,
undertaken with partners at China's Zhejiang University, India's
Indian Institute of Science, and Egypt's Library at Alexandria.

Sony Reader
The Sony PRS-500 Reader is an e-book reader that uses an electronic paper display developed by E Ink
Corporation, that has 166 dpi resolution, four levels of grayscale, is viewable in direct sunlight, requires no power to
maintain the image, and is usable in portrait or landscape orientation.
The reader uses an iTunes Store-like interface to purchase books from Sony's Connect eBook store. It also can
display Adobe PDFs, personal documents, blogs, RSS newsfeeds, JPEGs, and Sony's proprietary BBeB
(\"BroadBand eBook\") format.
The Reader can play unencrypted MP3 and AAC audio files. Unlike its close cousin, the LIBRIé, the Sony Reader
offers no way for the user to annotate a digital book due to lack of a keyboard.

Amazon Kindle
Amazon Kindle is a wireless, portable reading device
with instant access to more than 130.000 books, blogs,
newspapers and magazines. It uses an electronic paper
display, reads the proprietary Kindle (AZW) format, and
downloads content over Amazon Whispernet, which
uses the Sprint EVDO network. The Kindle can be used
stand alone without a computer. Whispernet is
accessible through Kindle without any fee. Amazon does
not sell the Kindle outside the United States as
Whispernet only works in the U.S. On the release day,
the Kindle Store had more than 88,000 digital titles
available for download, but that number has steadily
increased. Amazon's first offering of the Kindle sold out
in five and a half hours and the device remained out of
stock until late April 2008. At launch, the device retailed
for $399; Amazon subsequently lowered the price to
$359.

print on demand

What is Print on Demand? –
P.O.D.
• Short-run digital printing for stock replenishment
->under 500 units
• Ultra-short-run digital printing -> under 25 units
• Single copies in response to individual orders
• Single book or Single Journal issue printing
• Speed – fast turnaround times
• Availability
• Keeping production costs low
• Smart inventory management

Types of Publishers using POD
services today:
• University Presses for extensive backlists & new
monographs
• Scientific, Technical, Academic, Professional &
Reference Publishers for extensive backlists, new
books & journal back issues
• Trade Publishers for low demand imprints, series or
titles
• Religious literature publishers

Types of Publishers using POD
services today:
• Multinationals publishing in Europe/North America
wishing to print an ISBN for local demand
• Publishers outside UK or USA who want to access
those markets faster without international shipping
costs
• Author Services organisations for all new titles
• Very small independent publishers or
“micropublishers” (>10 titles per annum) with no
distributor/limited credit for all new titles

Academic Publishing
ANU E Press Downloads
ANU E Press has developed an E Commerce
facility so that customers can easily order print-
on-demand copies of ANU E Press titles
directly from the website. Usage statistics
gathered by ANU E Press continue
demonstrate continued growth in access of
ANU E Press titles.
• Still early days, but 2005 figures are impressive
for downloads from 15 academic titles, largely
reprints
• PDF book and chapter downloads- 55,000 to
May 2005 – excludes mobile device downloads,
etc
• September 2005 whole-book downloads :
– The Spanish Lake (1905)
– Asian Socialism and Legal Change (379)
– Ethics and Auditing (424)
– Humanities Research Centre History (554)

Academic Publishing

Book Sales Lifecycle…
NOT the production lifecycle
Unit Sales per Title Over half of all ISBNs in the UK
per annum
sell less than 250 copies per annum
UK US
10,000 100,000
New Title Best selling
Front List
Back List
X
Out of Print
1500 10,000
Minimum Offset
Quantity
500 1,000
A B
B C D Time
Bound proofs No more Reprint under consideration
Dues Low demand front list No more OP
Virtual fulfillment front list

How POD works =
Order, Print & Ship
Order Received for Pack & Ship
1 - 1200
Check
Print &
Collate to order
Trim
Bind

Amazon Print & Distribute = Rapid
Availability – Wholesale channel model
Typical US Amazon.com record Jan 2004:
American Collegiate Populations: A Test of the Traditional View
by Colin B. Burke
Availability: Usually ships within 1-2 business days
List Price: $50.50 Price: $50.50 &
This item ships for FREE with Super Saver
Used & new from $29.95
Edition: Textbook Binding See more product details
Product Details Textbook Binding Publisher: New York University Press; (September 1982) ASIN: 0814710387
Amazon.com Sales Rank: 2,235,589
Typical UK Amazon.co.uk record Jan 2004:
Harley Granville Barker Plays: The Voysey Inheritance /
The Madras House / Waste / The Secret Life
(Methuen World Classics)
Harley Granville-Barker, Margery Morgan (Introduction)
Our Price: £14.99 (Approx: $23.89) 2 Used & New from £7.50
Availability: usually dispatched within 9-11 days*
Print on Demand (Paperback) - 256 pages (11 March, 1993)
Methuen Publishing Ltd; ISBN: 0413675300
Amazon.co.uk Sales Rank: 209,982

How NowDocs Works

General Overview of FedEx Kinko’s
Founded in 1970 in Isla Vista, CA
Approximately 1,300 domestic and 120
international locations
20,000 employees or Team Members
Generates approximately $2.0B in annual
revenue
Privately held company until early 2004,
then purchased by FedEx Corp for $2.7B
in March
Kinko’s is the fourth operating unit of the
FedEx family of companies that includes
Express, Ground and Freight

Strong Distribution by FedEx Kinko’s
FedEx improved its
distribution by
acquiring Kinko’s in
2004

how about
INDONESIA?

case
Equinox
Subur
Kanisius
Gramedia

RETHINK
about your business

It’s better to
OBSOLETE
YOURSELF
than competitor does them for you

Andi S. Boediman
Strategic Innovation
Consultant
andisboediman@gmail.com
www.ideonomics.com