0
LEVERAGING SOCIAL MEDIATO BOOST TRADITIONAL PR               BY @ANDINARVAEZ
PR Fundamentals Apply to Social Media Too“Social media PR. What does that mean to you? How different is it fromtraditional...
About The Presentation   A quick look at the most useful social media    tools and how to leverage them to enhance    tra...
Twitter   Follow    reporters,    analysts and    influencers   Search event or    industry-related    hashtags
Twitter   Clients on Twitter?    Emphasize the value    of engaging,    retweeting, NOT just    broadcasting
Twitter   Suggest    hashtags or    Twitter lists to    follow (or    create!)
Facebook   Did you know you can now subscribe to other’s    feeds without having to friend them?   Like relevant Faceboo...
Facebook   Clients on    Facebook?    Emphasize the value    of starting    conversations, using    Questions, posting   ...
LinkedIn   Follow companies,    clients and    competitors   Join relevant groups
LinkedIn   Clients on LinkedIn?    Emphasize updating    company page with    engaging content aimed    at industry profe...
Blogs   Subscribe! (Alltop)   Comment to build your    own as well as your    client’s thought    leadership   Contribu...
Blogs   Clients blogging?    Encourage    authentic,    thoughtful content.    Not promotional   Twitter and SEO-    fri...
Google+   Create circles for key    media and bloggers   Follow conversation    streams relevant to    your clients
Google+   Clients thinking    about Google+?    Consider Google+    Hangouts for meetings    and briefings   Google+ is ...
Measure and Monitor   Recommend bit.ly    links for everything to    measure the impact of    all social media    activit...
Integrate!   “Connect With Us”    copy and links    everywhere   Tweetable bits    embedded within    press releases
Bonus   Video (YouTube, livestreams)   Infographics and data visualizations
Agency Resources
PR Fundamentals Apply to Social Media Too“(…) But if you really think about it you will find that the fundamentals ofgood ...
THANK YOU!Follow: @andinarvaez & @LPP_PR
Upcoming SlideShare
Loading in...5
×

Leveraging Social Media to Boost Traditional PR

994

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
994
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Leveraging Social Media to Boost Traditional PR"

  1. 1. LEVERAGING SOCIAL MEDIATO BOOST TRADITIONAL PR BY @ANDINARVAEZ
  2. 2. PR Fundamentals Apply to Social Media Too“Social media PR. What does that mean to you? How different is it fromtraditional PR? Certainly it engenders a new way of thinking aboutreaching different audiences and new tools and channels by which toconnect with them (…)”
  3. 3. About The Presentation A quick look at the most useful social media tools and how to leverage them to enhance traditional PR TIPS FOR THE PR TIPS FOR PR PROS CLIENTS Images with orange border around them are clickable!
  4. 4. Twitter Follow reporters, analysts and influencers Search event or industry-related hashtags
  5. 5. Twitter Clients on Twitter? Emphasize the value of engaging, retweeting, NOT just broadcasting
  6. 6. Twitter Suggest hashtags or Twitter lists to follow (or create!)
  7. 7. Facebook Did you know you can now subscribe to other’s feeds without having to friend them? Like relevant Facebook pages
  8. 8. Facebook Clients on Facebook? Emphasize the value of starting conversations, using Questions, posting photos and videos to share content visually New metric: “People Talking About” validates importance
  9. 9. LinkedIn Follow companies, clients and competitors Join relevant groups
  10. 10. LinkedIn Clients on LinkedIn? Emphasize updating company page with engaging content aimed at industry professionals Include products and services listings Leverage recommendations
  11. 11. Blogs Subscribe! (Alltop) Comment to build your own as well as your client’s thought leadership Contribute to Beyond the Hype
  12. 12. Blogs Clients blogging? Encourage authentic, thoughtful content. Not promotional Twitter and SEO- friendly headlines Use of multimedia Consistency
  13. 13. Google+ Create circles for key media and bloggers Follow conversation streams relevant to your clients
  14. 14. Google+ Clients thinking about Google+? Consider Google+ Hangouts for meetings and briefings Google+ is also a good place to have extended conversations
  15. 15. Measure and Monitor Recommend bit.ly links for everything to measure the impact of all social media activity Keep your eye on all the aforementioned channels
  16. 16. Integrate! “Connect With Us” copy and links everywhere Tweetable bits embedded within press releases
  17. 17. Bonus Video (YouTube, livestreams) Infographics and data visualizations
  18. 18. Agency Resources
  19. 19. PR Fundamentals Apply to Social Media Too“(…) But if you really think about it you will find that the fundamentals ofgood communications practices still apply.” -- Bill McLaughlin, Executive Vice President Lois Paul & Partners
  20. 20. THANK YOU!Follow: @andinarvaez & @LPP_PR
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×