Business Challenges and Benefits of RFID
Authored by : Team VRFID
http://www.vicinityrfid.com
1 © Vicinity RFID Solutions Pvt. Ltd.

Application Overview
Most of the specialty retail stores are constantly
challenged to provide a differentiated customer
experience to drive customer loyalty, decrease cost and
increase revenues. They spend considerable time,
effort and money to provide unique, enhanced and
personalized experience that will ensure repeated
business. Organizations are vulnerable to lost revenue,
increased cost and deterioration of the brand due to
poor customer experience.
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The THREATS faced by the specialty retail are
Customers behaviors are not understood so need aren’t
met.
Privileged/Loyal customers are not known , hence longer
wait time.
Poor customer service where clients are high value.
Higher Customer complaints and misaligning the services
with customer preferences.
3 © Vicinity RFID Solutions Pvt. Ltd.

4 © Vicinity RFID Solutions Pvt. Ltd.

Solution Overview
Radio Frequency identification (RFID) is an upcoming technology
used for human / inventory identification.
Typically, a RFID infrastructure is created inside the store. The RFID
inlay is embedded in the loyalty cards.
As soon as a privileged/loyal customer walks in any of the store, the
details of the customer is displayed on the computer with the
photograph.
The sales staff then immediately recognizes the customer & greets
them with a personal touch, making them comfortable and feel
privileged resulting in better service and customer satisfaction.
The system is scalable to all the locations and even if the customer is
visiting a store for the first time gets the same personalized and
privileged treatment.
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Solution Workflow Consumer Walks
in to any of the
specialty chain
stores with his
RFID tag.
The Staff The RFID antenna
immediately placed at the
recognizes the entrance of the
Consumer and store identifies
greets them with the Loyal
a personal touch. consumers.
Patron Management System
(PMS)
Patron
management This information
system picks up is picked up and
the Consumer sent further to
details along with the back Patron
his Photo and Application
flashes it on the Server.
Help Desk screen.
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Benefits of Using Patron Management Solution
ALIGN
POSITIVE SERVICES
PATRON REDUCED WITH PROTECT
IDENTIFICATI CUSTOMER CUSTOMER BRAND
ON. COMPLAINTS. PREFERENCE. INTEGRITY.
BETTER REDUCE HELP BETTER
CUSTOMER CUSTOMER INCREASE VISIBILITY OF
EXPERIENCE. SERVICE PER CAPITA THE
COST. SPENDING COMPANY.
AND CASH
FLOW.
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Anandkrishnan
anand@vicinityrfid.com
Hand phone: +91 98 21 22 19 78
Vikas Modi
vikas@vicinityrfid.com
Hand phone: +91 9320068035
Vicinity RFID Solutions Pvt. Ltd.
#101,Sai Sampann, Vikhroli(East), Mumbai 400083. India
Mumbai, India
http://www.vicinityrfid.com
8 © Vicinity RFID Solutions Pvt. Ltd.