Rise of the Planet of the APIs

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Rise of the Planet of the APIs

  1. 1. The Rise of the Planet of the APIs One Startups Story of Transition from APP to API
  2. 2. “There’s an app for that”• Goldrush of 1849 – “The individuals who became the richest were in fact not these early miners but were instead entrepreneurs who created businesses to support all of the prospectors.” http://americanhistory.about.com/library/weekly/aa090901a.htm• 2008 (App store opened July 2008) – Number: 10K at end of year – Revenue: $250,000/year• 2011 – Number: Nearly 1 million (2000 released per day) – Revenue: $3.5 Billion/year• Who is getting the lion’s share of that? Apple (the support structure)http://www.businessinsider.com/app-revenues-2012-6http://www.bgr.com/2011/12/05/available-apps-across-major-mobile-platforms-approach-million-app-milestone/
  3. 3. A Personal Experience• Didn’t start with an API• Built a couple of Apps using our technology• Realized it would be more effective to sell our technology (super cool) to lots of apps
  4. 4. Rise of the APIs• Number of public APIs > 6000 up from 1000 in 2008• APIs are now multi-billion dollar business and growinghttp://www.slideshare.net/jmusser/j-musser-apishotnotgluecon2012
  5. 5. APIs as a producthttp://www.slideshare.net/jmusser/j-musser-apishotnotgluecon2012
  6. 6. Benefits of an API model• Millions of potential paying customers (who pay more than $1)• Make money for your core technology• Less front end development and design
  7. 7. Many Paths to Revenue AdWords
  8. 8. Advice• Technical• Launch• Promotion

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