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Crash Course in Pinterest

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10 tips for business success on Pinterest.

10 tips for business success on Pinterest.

Published in: Business, Technology

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  • 1. Crash Course in Pinterest A Lunch Bunch Presentation By Andi Enns
  • 2. See this again later• AndiEnns.com/Pinterest
  • 3. What’s the hype about Pinterest?(And a few questions you’ll learn the answers to over lunch.)
  • 4. How is Pinterest different from other social media networks?
  • 5. Why has Pinterest grown 600% in just a few months? (and who is using it??)
  • 6. What if my business isn’t very visual?
  • 7. How can my business be successful on Pinterest?
  • 8. Pinterest is all about contentsharing in a friendly environment.
  • 9. Pinterest has grown over 600 percentbecause it’s easy to use, easy to share,and doesn’t have any of the drama of other networks.
  • 10. If you hate knitting for babies, orwedding planning, or thinspiration – you don’t have to see it.
  • 11. But what else is on Pinterest if youhate knitting, weddings and other “girl” stuff?
  • 12. Everything American women are interested in.• Architecture • Gardening• Art • Technology• Cars & Motorcycles • Hair & Beauty• Design • History• Crafts & DIY • Home Décor• Education • Families• Film, Music, Books • Fashion• Fitness • Pets• Food & Drink • Science• Travel • Sports
  • 13. Demographic• Female• Ages 25-50• Wealthy• Have careers and families
  • 14. • On Pinterest, women engage with three times as many companies as on Facebook, on average.
  • 15. Companies like…• Whole Foods • Missouri Tourism• Zappo • KC Police Department• ModCloth • Sutherlands• General Electric • KCK Tourism• HubSpot • KC Royals• Minted • Ambassador Hotel• Acquia • KC Public Library• Shareholic • KC Business Journal• Runkeeper • Community Foundation
  • 16. 10 tips for Pinterest success.
  • 17. 1. Fill out your profile.
  • 18. 2. Make it a routine.
  • 19. 3. Remember: It’s not about you.
  • 20. 4. Interact with others.
  • 21. 5. Optimize your other content for use on Pinterest.
  • 22. 6. Create targeted boards.
  • 23. 7. Express yourself.
  • 24. 8. Connect your other communications with your Pinterest account.
  • 25. 9. Tell stories.
  • 26. 10. Collaborate with clients.
  • 27. What if my business isn’t visual?
  • 28. Questions?
  • 29. Connect with me!