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Crash Course in Pinterest  A Lunch Bunch Presentation         By Andi Enns
See this again later• AndiEnns.com/Pinterest
What’s the hype about Pinterest?(And a few questions you’ll learn  the answers to over lunch.)
How is Pinterest different from other      social media networks?
Why has Pinterest grown 600% in just          a few months?      (and who is using it??)
What if my business isn’t very visual?
How can my business be successful on            Pinterest?
Pinterest is all about contentsharing in a friendly environment.
Pinterest has grown over 600 percentbecause it’s easy to use, easy to share,and doesn’t have any of the drama of          ...
If you hate knitting for babies, orwedding planning, or thinspiration     – you don’t have to see it.
But what else is on Pinterest if youhate knitting, weddings and other            “girl” stuff?
Everything American women are               interested in.•   Architecture         •   Gardening•   Art                  •...
Demographic•   Female•   Ages 25-50•   Wealthy•   Have careers and families
• On Pinterest, women engage with three times  as many companies as on Facebook, on  average.
Companies like…•   Whole Foods         •   Missouri Tourism•   Zappo               •   KC Police Department•   ModCloth   ...
10 tips for Pinterest success.
1. Fill out your profile.
2. Make it a routine.
3. Remember: It’s not about you.
4. Interact with others.
5. Optimize your other content for use             on Pinterest.
6. Create targeted boards.
7. Express yourself.
8. Connect your other communications     with your Pinterest account.
9. Tell stories.
10. Collaborate with clients.
What if my business isn’t visual?
Questions?
Connect with me!
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Crash Course in Pinterest

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10 tips for business success on Pinterest.

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Transcript of "Crash Course in Pinterest"

  1. 1. Crash Course in Pinterest A Lunch Bunch Presentation By Andi Enns
  2. 2. See this again later• AndiEnns.com/Pinterest
  3. 3. What’s the hype about Pinterest?(And a few questions you’ll learn the answers to over lunch.)
  4. 4. How is Pinterest different from other social media networks?
  5. 5. Why has Pinterest grown 600% in just a few months? (and who is using it??)
  6. 6. What if my business isn’t very visual?
  7. 7. How can my business be successful on Pinterest?
  8. 8. Pinterest is all about contentsharing in a friendly environment.
  9. 9. Pinterest has grown over 600 percentbecause it’s easy to use, easy to share,and doesn’t have any of the drama of other networks.
  10. 10. If you hate knitting for babies, orwedding planning, or thinspiration – you don’t have to see it.
  11. 11. But what else is on Pinterest if youhate knitting, weddings and other “girl” stuff?
  12. 12. Everything American women are interested in.• Architecture • Gardening• Art • Technology• Cars & Motorcycles • Hair & Beauty• Design • History• Crafts & DIY • Home Décor• Education • Families• Film, Music, Books • Fashion• Fitness • Pets• Food & Drink • Science• Travel • Sports
  13. 13. Demographic• Female• Ages 25-50• Wealthy• Have careers and families
  14. 14. • On Pinterest, women engage with three times as many companies as on Facebook, on average.
  15. 15. Companies like…• Whole Foods • Missouri Tourism• Zappo • KC Police Department• ModCloth • Sutherlands• General Electric • KCK Tourism• HubSpot • KC Royals• Minted • Ambassador Hotel• Acquia • KC Public Library• Shareholic • KC Business Journal• Runkeeper • Community Foundation
  16. 16. 10 tips for Pinterest success.
  17. 17. 1. Fill out your profile.
  18. 18. 2. Make it a routine.
  19. 19. 3. Remember: It’s not about you.
  20. 20. 4. Interact with others.
  21. 21. 5. Optimize your other content for use on Pinterest.
  22. 22. 6. Create targeted boards.
  23. 23. 7. Express yourself.
  24. 24. 8. Connect your other communications with your Pinterest account.
  25. 25. 9. Tell stories.
  26. 26. 10. Collaborate with clients.
  27. 27. What if my business isn’t visual?
  28. 28. Questions?
  29. 29. Connect with me!
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