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M commerce

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  • 1. How to convert website visitors topaying customers and increase salesup to 2,5 times with no investments?A1 solution
  • 2. Web services average conversion 02
  • 3. Web services average conversionFrom 8%of those who startthe payment process5% are lost.Let’s figure out why. 03
  • 4. Suggested payment options are not available:•  according to the data of Public Opinion Foundation, bank card payments in Russia are used by 40% of population*;•  according to the data of E-Money Association, e-money payments are used by appr. 25 mln people in Russia, which is about 18% of population**.•  http://www.banki31.ru/analytics1/research/plasticcards_research.html** http://kiosks.ru/content/rus/817/8172-article.asp 04
  • 5. Suggested payment options are not preferable:•  it is unsafe*only 22%** of cardholders are ready to use them in web payments;•  it is complicated/longbank card – in average 3 redirects, 10 actions, 10 minutes;e-money – in average 3 redirects, 7 actions, 8 minutes.•  http://www.banki.ru/news/bankpress/?id=3906402** http://www.banki31.ru/analytics1/research/plasticcards_research.html 05
  • 6. Web service demand• Sales growth• Reduction of visitors attracting expenses 06
  • 7. Solution: mCommerceEasily-accessible, safe and convenientpayment option which enables the webservice to increase the conversion rate ofvisitors to customers up to 2,5 times. 07
  • 8. mCommerce advantagesMobile penetration rate in Russia is 161%*.The payment is made in 2 actions (entering MSISDN on the paymentpage, sending confirmation SMS).Your customer needs only a mobile phone.No redirects and no displays of competitors’ services/brands.The payment takes 15 secs, your customer has no time to change hismind.No risk of losing money from bank accounts.* http://en.wikipedia.org/wiki/List_of_mobile_network_operators_of_Europe#Russian_Federation 08
  • 9. mCommerce also solves additionalbusiness goals:• Increases customer’s loyalty to your service due to simplicityand convenience of payment method.• Provides additional sales due to a new channel ofcommunication with customers via MSISDNs: SMSadvertisements and application installation. 09
  • 10. mCommerce from your customer’s point of view: 10
  • 11. Legal and technological issuesArbitrary transaction sum (up to 15 000 rubles).Lack of unsecured transactions: the payment can beprocessed only in case there is enough money on end user’smobile phone balance. Consequently, there is no hold/fraud/chargebacks.Minimal requirements for website formalization, an opportunityto save your own design. 11
  • 12. What can A1 offer to your business? Reliable billing system smoothly operating 24*7 Direct contracts with mobile operators 24/7 free end user support Open API Private account with detailed online statistics 12
  • 13. Finance issuesFinance issues No setup fees No monthly fees and hidden commissions Negotiating the most beneficial conditions for your service with operators (payouts up to 95% from EUP excl. VAT) Increased payouts when using different A1’s payment options 13
  • 14. Contacts +7 499 638 40 77 sales@alt1.ru www.alt1.ru