Voddler - Presentation at BFE, Copenhagen, March 2010
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Voddler - Presentation at BFE, Copenhagen, March 2010

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Presentation of Swedish online film service Voddler, a video-on-demand service with films, series and documentaries from the world's leading entertainment companies. (Presentation given by head of ...

Presentation of Swedish online film service Voddler, a video-on-demand service with films, series and documentaries from the world's leading entertainment companies. (Presentation given by head of communication Anders Sjöman, at the BFE Conference 2011, 'A media world in transitoion')

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Voddler - Presentation at BFE, Copenhagen, March 2010 Voddler - Presentation at BFE, Copenhagen, March 2010 Presentation Transcript

  • Voddler @ BFE, March 2011
    Anders Sjöman, anders.sjoman@voddler.com
  • The best films and TV-shows where and when you want them, legally, on all Internet-connected devices.
  • Just out: ouriPhone-app - Cloud streamingnowhere
  • I think it’s the beginning of
    a beautiful friendship
    [humphrey bogart| casablanca | 1942]
  • Legal
    Free & rental in combination
    All devices
    See how much you want!
    High quality (technical and catalog)
    Interactive
    Profiled
    Targeted
    Integrated
    Non-obtrusive
    New distribution channel
    Cost effectiveCombat piracy
    Profitably both on rental and ad-financed titles
    Everyone wins!
    VIEWER
    ADVERTISERS
    CONTENT OWNERS
  • The time-honored tradition of release windows
    Cinema
    DVD – rental and purchase
    “Free-to-air”
    Rental(TVOD)
    Free, ad-funded (AVOD)
    Cable-TV
    Illegal
  • The jobahead of us…
    Advertisers
    Viewers
    Movies
  • Wax on, waxoff
    [ patmorita| karate kid| 1984]
  • Content partners
  • Currentrentalmovies…
  • Free movies…
  • 1 000 000 registered users, 4 countries, 4000 titles, 80% free, 30 content deals, 5 million movies served in 2010
  • Show me the money!
    [tom cruise| jerrymcguire| 1996]
  • The business model(s)
    Sub-scription
    Free (ad-funded)
    Rental
  • I feel a great
    disturbance
    in the force
    [Obi-WanKenobi | Star Wars| 1977]
  • The windows are cracking under disruptive forces
    Cinema
    DVD – rental and purchase
    “Free-to-air”
    Cable-TV
  • The Blind Side –online premiere!
    LXD – series made for VOD
    Insane – day-and-date Voddler/DVD.. and thencinema
    ”I’m still here” – day-and-dateVoddler/cinema
    Beingdisruptive…
  • Should be the
    same rules for
    all kids, no
    matter what age
    [Rob schneider| bigdaddy | 1999]
  • More film to more people! – Actions towards a truly single digital market
    Easierborder-crossing: Moremovies go abroad!
    • PromoteMulti-TerritoryLicensing
    • EasierCollective Rights Management
    • One-Stop Shop Clearance
    • Localization Support
    Support new film: Promotewindow-neutrality
    • Public Film Systems
    • Distribution Support
    • Window-neutral VAT: One film, onetax-level
    Free old film: Spreadourculturalheritage
    • Digitilization
    • Public Service, Public SectorInformation
  • Voddler’s ownimmediatefuture
  • BUSINESS MODEL
    THE INDUSTRY
    AVOD)
    THE TECHNOLOGY
  • On the otherside of the screen, it all looks so easy!
    [jeff bridges| tron | 1982]
  • Anders Sjöman
    +46 70 717 60 78anders.sjoman@voddler.comTwitter: @anderssjoman