Voddler and the EU Digital Agenda

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Presentation given at seminar in Brussels 25 Jan 2011, concerning the EU Digital Agenda and the single digital market process.

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Voddler and the EU Digital Agenda

  1. 1. Voddler and the EU Digital Agenda Building VOD, one film at a time Anders Sjöman, anders.sjoman@voddler.com
  2. 2. The best films and TV-shows where and when youwant them, legally, on all Internet-connected devices.
  3. 3. Streaming for higher efficiency and lower costs Server-based networks (CDN) Unmanaged peer networks(P2P) “one-to-many” “many-to-many"Voddler NetManaged PeeringNetworks“many-to-one”
  4. 4. Everyone wins! Legal Free & rental in combination All devices See how much you want! High quality (technical and catalog) Interactive Profiled New distribution channel Targeted VIEWER Cost effective Integrated Combat piracy Non-obtrusive Profitably both on rental and ad-financed titles ADVERTISERS CONTENT OWNERS
  5. 5. YOU GUYS HAVEREALLY COME UPWITH SOMETHIN.[WILLIAM SYLVESTER| 2001 – A SPACE ODYSSEY| 1968]
  6. 6. The time-honored tradition of release windows Cinema DVD – Cable-TV “Free-to-air” rental and purchase Rental Free, ad-funded (TVOD) (AVOD) Illegal
  7. 7. The job ahead of us… Advertisers Viewers Movies
  8. 8. WAX ON,WAX OFF[ PAT MORITA| KARATE KID| 1984]
  9. 9. Content partners
  10. 10. Current rental movies…
  11. 11. Free movies…
  12. 12. 2010, our first full year: 5 million views, 850 000registered users in 4 countries, 3500 titles, 80% free.
  13. 13. SHOWME THEMONEY![TOM CRUISE| JERRY MCGUIRE| 1996]
  14. 14. The business model(s) Sub- scription Free (ad- funded) Rental
  15. 15. Voddler’s own immediate future Boxes Mobile Sharing your films Quality Internet-TV More premieres…
  16. 16. SHOULD BE THESAME RULES FORALL KIDS, NOMATTER WHAT AGE[ROB SCHNEIDER| BIG DADDY | 1999]
  17. 17. More film to more people! – Actions towards a trulysingle digital market1. Easier border-crossing: More Swedish movies in Prague! • Promote Multi-Territory Licensing • Easier Collective Rights Management • One-Stop Shop Clearance • Localization Support2. Support new film: Promote window-neutrality • Public Film Systems • Distribution Support • Window-neutral VAT: One film, one tax-level3. Free old film: Spread our cultural heritage • Digitilization • Public Sector Information
  18. 18. 1 business, 3 challenges A V O D ) BUSINESS THE INDUSTRY MODEL THE TECHNOLOGY
  19. 19. ON THE OTHER SIDEOF THE SCREEN, ITALL LOOKS SO EASY![JEFF BRIDGES| TRON | 1982]
  20. 20. Anders Sjöman +46 70 717 60 78 anders.sjoman@voddler.com Twitter: @anderssjoman

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