Voddler and the EU Digital Agenda Building VOD, one film at a time Anders Sjöman, email@example.com
The best films and TV-shows where and when youwant them, legally, on all Internet-connected devices.
Streaming for higher efficiency and lower costs Server-based networks (CDN) Unmanaged peer networks(P2P) “one-to-many” “many-to-many"Voddler NetManaged PeeringNetworks“many-to-one”
Everyone wins! Legal Free & rental in combination All devices See how much you want! High quality (technical and catalog) Interactive Profiled New distribution channel Targeted VIEWER Cost effective Integrated Combat piracy Non-obtrusive Profitably both on rental and ad-financed titles ADVERTISERS CONTENT OWNERS
YOU GUYS HAVEREALLY COME UPWITH SOMETHIN.[WILLIAM SYLVESTER| 2001 – A SPACE ODYSSEY| 1968]
The time-honored tradition of release windows Cinema DVD – Cable-TV “Free-to-air” rental and purchase Rental Free, ad-funded (TVOD) (AVOD) Illegal
The job ahead of us… Advertisers Viewers Movies
2010, our first full year: 5 million views, 850 000registered users in 4 countries, 3500 titles, 80% free.
SHOWME THEMONEY![TOM CRUISE| JERRY MCGUIRE| 1996]
The business model(s) Sub- scription Free (ad- funded) Rental
Voddler’s own immediate future Boxes Mobile Sharing your films Quality Internet-TV More premieres…
SHOULD BE THESAME RULES FORALL KIDS, NOMATTER WHAT AGE[ROB SCHNEIDER| BIG DADDY | 1999]
More film to more people! – Actions towards a trulysingle digital market1. Easier border-crossing: More Swedish movies in Prague! • Promote Multi-Territory Licensing • Easier Collective Rights Management • One-Stop Shop Clearance • Localization Support2. Support new film: Promote window-neutrality • Public Film Systems • Distribution Support • Window-neutral VAT: One film, one tax-level3. Free old film: Spread our cultural heritage • Digitilization • Public Sector Information
1 business, 3 challenges A V O D ) BUSINESS THE INDUSTRY MODEL THE TECHNOLOGY
ON THE OTHER SIDEOF THE SCREEN, ITALL LOOKS SO EASY![JEFF BRIDGES| TRON | 1982]