Voddler @ NMC2012   27 September 2012Anders Sjöman, anders.sjoman@voddler.com
The best films and TV-shows where and when youwant them, legally, on all Internet-connected devices.
Voddler at a snapshot• Launched in Sweden 2010• 1,3 million users in Scandinavia +  Spain• 30 content deals, including  Ho...
BUSINESS                 MODEL                  A                  V                  O                  D                ...
COULD BE THE STARTOF A BEAUTIFULFRIENDSHIP[HUMPHREY BOGART| CASABLANCA | 1942]
Rental         (TVOD Current)     Subscription           Ad-funded (AVOD)         Purchase (EST)       (SVOD)             ...
IT’S GETTINGCROWDEDIN HERE[AUSTIN POWERS| GOLDMEMBER| 2002]
A Scandi VOD Explosion!
WE’RE GONNANEED ABIGGER BOAT[ ROY SCHEIDER | JAWS | 1975]
Here’s a problem: The Web Wasn’t Built for Video
VoddlerNet: Solving a distribution problem… Server-based networks (CDN)          Unmanaged peer networks "one-to-many“ wit...
VoddlerNet: Scalable with QoS at all data levels• Decentralized, truly edge-based                 VOD-service  distributio...
A True Next Generation VOD Service CombinesThree Changing Worlds at the Same Time                               A         ...
I FEEL A GREATDISTURBANCEIN THE FORCE[OBI-WAN KENOBI | STAR WARS | 1977]
Anders Sjöman +46 70 717 60 78 anders.sjoman@voddler.com Twitter: @anderssjoman
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Voddler - Balancing content licensing and technology in a new VOD world

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Running a modern video-on-demand (VOD) service like Voddler requires balancing both content owners needs and licensing strategies with the technical constraints and possibiliites of the Internet. Voddler does this on the strength of its streaming technology VoddlerNet. (Presentation given at Nordic Media Summit 2012, www.nordicmediasummit.com. in Copenhagen, Sep 2012.)

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Voddler - Balancing content licensing and technology in a new VOD world

  1. 1. Voddler @ NMC2012 27 September 2012Anders Sjöman, anders.sjoman@voddler.com
  2. 2. The best films and TV-shows where and when youwant them, legally, on all Internet-connected devices.
  3. 3. Voddler at a snapshot• Launched in Sweden 2010• 1,3 million users in Scandinavia + Spain• 30 content deals, including Hollywood majors and local partners• +5 000 movies; primarily TVOD, but also AVOD and membership packages• 18 million movies served since 2011• One login, mulitiple platforms: PC/Mac, iPad, iPhone, Android, Symbian, Meego, Windows Phone• Patented streaming platform for better quality, lower costs and easy roll-out.• Unparalleled viewing experience, with HD and offline mode.
  4. 4. BUSINESS MODEL A V O D )THE INDUSTRY THE TECHNOLOGY
  5. 5. COULD BE THE STARTOF A BEAUTIFULFRIENDSHIP[HUMPHREY BOGART| CASABLANCA | 1942]
  6. 6. Rental (TVOD Current) Subscription Ad-funded (AVOD) Purchase (EST) (SVOD) Rental (TVOD Library) 3 - 4 yearsCinema DVD (rent/buy) Pay-TV “Free-to-air” TV “Your online “One monthly “Catch-up TV.” video store.” fee, just like your cable.”
  7. 7. IT’S GETTINGCROWDEDIN HERE[AUSTIN POWERS| GOLDMEMBER| 2002]
  8. 8. A Scandi VOD Explosion!
  9. 9. WE’RE GONNANEED ABIGGER BOAT[ ROY SCHEIDER | JAWS | 1975]
  10. 10. Here’s a problem: The Web Wasn’t Built for Video
  11. 11. VoddlerNet: Solving a distribution problem… Server-based networks (CDN) Unmanaged peer networks "one-to-many“ with central control "many-to-many“ with quick distributionVoddlerNetControlled + Decentralized“many to one”
  12. 12. VoddlerNet: Scalable with QoS at all data levels• Decentralized, truly edge-based VOD-service distribution• Cloud-based and device agnostic• Quality of Service (QoS), unparalleled viewing quality• Scalable: perfect match supply/demand at all volumes• Easy to roll-out with minimal investments Consumers• Cost-efficient: makes use of 95% of data with VNet installed end-user devices volume in VoddlerNet• Software-based, no hardware investment needed• Works on both fixed broadband and mobile connectivityNext-generation cloud-basedstreaming solution
  13. 13. A True Next Generation VOD Service CombinesThree Changing Worlds at the Same Time A V O D ) THE INDUSTRY CONSUMER BEHAVIOR THE TECHNOLOGY
  14. 14. I FEEL A GREATDISTURBANCEIN THE FORCE[OBI-WAN KENOBI | STAR WARS | 1977]
  15. 15. Anders Sjöman +46 70 717 60 78 anders.sjoman@voddler.com Twitter: @anderssjoman

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