Digital Marketing
On a shoestring budget
Anders Rosenqvist, Building start ups, ThinkCreateMove
@AndRosenqvist // anders@k...
Download this Slide Deck:
bit.ly/kphAwesome
Choosing the right
marketing channel
Portent.com/mkstack/
Paid
Channels
Advertising where you spend dollars to gain
visibility
Paid channels
W
H
E
Buy impressions, clicks or visibility
Pay per c...
Exposure and attention you can’t buy, but you
can gain by being valuable
Earned channels
Answer questions, entertain, shoc...
The stuff you fully control and own
Owned channels
Write it, record it, build it.
Your web site, Facebook page, user-gener...
Inbound marketing is a data-
driven approach that attracts
individuals to your brand and
converts them into lasting
custom...
http://thatfootballchartgirl.tumblr.com/
8
hours work
Why do we need to be
there?
3,037,700 Facebook subscribers = 54,8 % penetration
rate
Source: InternetWorldStats
Choose platforms
•Do we need to be there and what is our purpose?
•Remember your are only renting the space not owning
the...
Source: Infomedia.dk
1. Monitor conversations in the area
2. Understand the motivation for taking part
in the conversation
3. Identify how to a...
Do you really need a Social Media
Agency for talking to your customers ?
Video
M
ake a viral video
Source: www.onehourpersecond.com
To Do
Use fiverr for creating awesome videos for 5$!
If you really want to burn your money, then
use an agency but most of...
Out of com
fort
zone
Make a 30 sec video with presenting your
business
Take your phone now and make a rapid video
with pre...
Then A/B test
different pictures
and text for updates
to meassure what
performs best.
Then A/B test
different pictures
and...
Use Google Tag
Manager for
managing
marketing tool.
Use Google Tag
Manager for
managing
marketing tool.
Read this guide
he...
Start your own
journey here:
http://j.mp/kphshare
https://www.flickr.com/photos/alpstedt
Anders Rosenqvist
Bit.ly/andersrosenqvist
+ 45 22 73 49 75
Digital Marketing on a Shoestring Budget - How to growth a startup company
Digital Marketing on a Shoestring Budget - How to growth a startup company
Digital Marketing on a Shoestring Budget - How to growth a startup company
Digital Marketing on a Shoestring Budget - How to growth a startup company
Digital Marketing on a Shoestring Budget - How to growth a startup company
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Digital Marketing on a Shoestring Budget - How to growth a startup company

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Doing marketing on a shoestring budget is the reality for many small business. This slidedeck is giving a general and simple introduction to the different platforms of marketing; Paid, Owned and Earned.

Its also focused on a introduction of Google Analytics and the importance of setting up a tracking system which helps small business to use data for making better decisions.

Other topics on general level this deck is touching is SEO, Social Media channels as well as inbound marketing tactics.

This is the first slide deck in the inhouse training sessions. The aim with this slidedeck is to give a short but limited introduction to digital marketing.

For

Published in: Marketing, Business, Technology
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  • https://www.flickr.com/photos/fiddleoak/
  • http://www.infomedia.dk/media/77918/sociale-medier-2013-danskernes-holdning-til-og-brug-af-sociale-medier-yougov-smpdk-2013.pdf
  • https://www.flickr.com/photos/urakeitaro/
  • https://www.flickr.com/photos/tombricker/
  • https://www.flickr.com/photos/katsrcool/13509584355/
  • http://www.planetofsuccess.com/blog/
  • Digital Marketing on a Shoestring Budget - How to growth a startup company

    1. 1. Digital Marketing On a shoestring budget Anders Rosenqvist, Building start ups, ThinkCreateMove @AndRosenqvist // anders@karmakanonen.com
    2. 2. Download this Slide Deck: bit.ly/kphAwesome
    3. 3. Choosing the right marketing channel
    4. 4. Portent.com/mkstack/
    5. 5. Paid Channels
    6. 6. Advertising where you spend dollars to gain visibility Paid channels W H E Buy impressions, clicks or visibility Pay per click (PPC), display, sponsored stories facebook
    7. 7. Exposure and attention you can’t buy, but you can gain by being valuable Earned channels Answer questions, entertain, shock, be super usefull ect. Infographics, video, training, live Q&A, articles and guest posts. W H E
    8. 8. The stuff you fully control and own Owned channels Write it, record it, build it. Your web site, Facebook page, user-generated content W H E
    9. 9. Inbound marketing is a data- driven approach that attracts individuals to your brand and converts them into lasting customers
    10. 10. http://thatfootballchartgirl.tumblr.com/
    11. 11. 8 hours work
    12. 12. Why do we need to be there?
    13. 13. 3,037,700 Facebook subscribers = 54,8 % penetration rate Source: InternetWorldStats
    14. 14. Choose platforms •Do we need to be there and what is our purpose? •Remember your are only renting the space not owning the space •Claim brandnames on the big platforms. Use Knowem.com
    15. 15. Source: Infomedia.dk
    16. 16. 1. Monitor conversations in the area 2. Understand the motivation for taking part in the conversation 3. Identify how to add value 4. Create content based on how we can add value to the conversation 5. Test & learn fast 6. Rinse and repeat 1337 Social Media Marketing guide
    17. 17. Do you really need a Social Media Agency for talking to your customers ?
    18. 18. Video
    19. 19. M ake a viral video Source: www.onehourpersecond.com
    20. 20. To Do Use fiverr for creating awesome videos for 5$! If you really want to burn your money, then use an agency but most of them is using fiverr anyways. Splittest different concepts and publish videos. Use your phone to record a video with yourself 1 2 3 4
    21. 21. Out of com fort zone Make a 30 sec video with presenting your business Take your phone now and make a rapid video with presenting yourself and the business One take, do it now and upload it to youtube. Read this video guide and save $$$ on agencies. http://j.mp/dropagencies 1 2 3 4
    22. 22. Then A/B test different pictures and text for updates to meassure what performs best. Then A/B test different pictures and text for updates to meassure what performs best. Use campaign URL for picture preview and another campaign URL for text link Use campaign URL for picture preview and another campaign URL for text link
    23. 23. Use Google Tag Manager for managing marketing tool. Use Google Tag Manager for managing marketing tool. Read this guide here: http://j.mp/manageme Read this guide here: http://j.mp/manageme
    24. 24. Start your own journey here: http://j.mp/kphshare https://www.flickr.com/photos/alpstedt
    25. 25. Anders Rosenqvist Bit.ly/andersrosenqvist + 45 22 73 49 75
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