Digital Marketing on a Shoestring Budget - How to growth a startup company
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Digital Marketing on a Shoestring Budget - How to growth a startup company

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Doing marketing on a shoestring budget is the reality for many small business. This slidedeck is giving a general and simple introduction to the different platforms of marketing; Paid, Owned and ...

Doing marketing on a shoestring budget is the reality for many small business. This slidedeck is giving a general and simple introduction to the different platforms of marketing; Paid, Owned and Earned.

Its also focused on a introduction of Google Analytics and the importance of setting up a tracking system which helps small business to use data for making better decisions.

Other topics on general level this deck is touching is SEO, Social Media channels as well as inbound marketing tactics.

This is the first slide deck in the inhouse training sessions. The aim with this slidedeck is to give a short but limited introduction to digital marketing.

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Digital Marketing on a Shoestring Budget - How to growth a startup company Digital Marketing on a Shoestring Budget - How to growth a startup company Presentation Transcript

  • Digital Marketing On a shoestring budget Anders Rosenqvist, Building start ups, ThinkCreateMove @AndRosenqvist // anders@karmakanonen.com
  • Download this Slide Deck: bit.ly/kphAwesome
  • Choosing the right marketing channel View slide
  • Portent.com/mkstack/ View slide
  • Paid Channels
  • Advertising where you spend dollars to gain visibility Paid channels W H E Buy impressions, clicks or visibility Pay per click (PPC), display, sponsored stories facebook
  • Exposure and attention you can’t buy, but you can gain by being valuable Earned channels Answer questions, entertain, shock, be super usefull ect. Infographics, video, training, live Q&A, articles and guest posts. W H E
  • The stuff you fully control and own Owned channels Write it, record it, build it. Your web site, Facebook page, user-generated content W H E
  • Inbound marketing is a data- driven approach that attracts individuals to your brand and converts them into lasting customers
  • http://thatfootballchartgirl.tumblr.com/
  • 8 hours work
  • Why do we need to be there?
  • 3,037,700 Facebook subscribers = 54,8 % penetration rate Source: InternetWorldStats
  • Choose platforms •Do we need to be there and what is our purpose? •Remember your are only renting the space not owning the space •Claim brandnames on the big platforms. Use Knowem.com
  • Source: Infomedia.dk
  • 1. Monitor conversations in the area 2. Understand the motivation for taking part in the conversation 3. Identify how to add value 4. Create content based on how we can add value to the conversation 5. Test & learn fast 6. Rinse and repeat 1337 Social Media Marketing guide
  • Do you really need a Social Media Agency for talking to your customers ?
  • Video
  • M ake a viral video Source: www.onehourpersecond.com
  • To Do Use fiverr for creating awesome videos for 5$! If you really want to burn your money, then use an agency but most of them is using fiverr anyways. Splittest different concepts and publish videos. Use your phone to record a video with yourself 1 2 3 4
  • Out of com fort zone Make a 30 sec video with presenting your business Take your phone now and make a rapid video with presenting yourself and the business One take, do it now and upload it to youtube. Read this video guide and save $$$ on agencies. http://j.mp/dropagencies 1 2 3 4
  • Then A/B test different pictures and text for updates to meassure what performs best. Then A/B test different pictures and text for updates to meassure what performs best. Use campaign URL for picture preview and another campaign URL for text link Use campaign URL for picture preview and another campaign URL for text link
  • Use Google Tag Manager for managing marketing tool. Use Google Tag Manager for managing marketing tool. Read this guide here: http://j.mp/manageme Read this guide here: http://j.mp/manageme
  • Start your own journey here: http://j.mp/kphshare https://www.flickr.com/photos/alpstedt
  • Anders Rosenqvist Bit.ly/andersrosenqvist + 45 22 73 49 75