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The UX of minimum viable products
 

The UX of minimum viable products

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This is a presentation I gave at Hackers & Founders in Barcelona, on strategies for designing Minimum Viable Products. I focus on how designing MVPs is a core part of modern UX practice, in particular ...

This is a presentation I gave at Hackers & Founders in Barcelona, on strategies for designing Minimum Viable Products. I focus on how designing MVPs is a core part of modern UX practice, in particular the craft of designing experiments that test a hypothesis.

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  • I really liked how you succinctly you broke down the different MVP approaches depending on context. Thanks for taking the time to put this together and sharing it!
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  • Talk about a powerful thinking tool that I use time and again as an Agile UX coach, consultant, and UX designer on Agile teams. \n
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  • Talk about a powerful thinking tool that I use time and again as an Agile UX coach, consultant, and UX designer on Agile teams. \n
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  • Talk about a powerful thinking tool that I use time and again as an Agile UX coach, consultant, and UX designer on Agile teams. \n
  • Talk about a powerful thinking tool that I use time and again as an Agile UX coach, consultant, and UX designer on Agile teams. \n
  • Talk about a powerful thinking tool that I use time and again as an Agile UX coach, consultant, and UX designer on Agile teams. \n
  • Talk about a powerful thinking tool that I use time and again as an Agile UX coach, consultant, and UX designer on Agile teams. \n
  • Talk about a powerful thinking tool that I use time and again as an Agile UX coach, consultant, and UX designer on Agile teams. \n
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The UX of minimum viable products The UX of minimum viable products Presentation Transcript

  • The UX of Minimum Viable Productsby @andersramsay @ANDERSRAMSAY / #AGILEUX
  • Hey, what are you working on right now? We’re working on our MVP... Your what? Our Minimum Viable--Valuable?--Product, not sure. Anyway, that’s what we’re working on. Cool, how do you go about creating a MVP? Uh, not totally sure. We’re just sort of trying to find a minimum feature set. @ANDERSRAMSAY / #AGILEUX
  • “The Hudson Bay Start”Fur-trappers in Canada predicting what they will need tosurvive for weeks or months in the Northern Territories. @ANDERSRAMSAY / #AGILEUX
  • MVP Design Hypothesis:- This is my prediction of what I’ll need to survive for 2 months in the middle of nowhere. UX: How do we Experiment: design effective- Trek into nearby woods and camp out for a few days. experiments? Measurement/Learning:- Did I use more/less food than I expected in 3 days? Did I discover gear I needed but didn’t have with me? etc. @ANDERSRAMSAY / #AGILEUX
  • MVP Design Strategies @ANDERSRAMSAY / #AGILEUX
  • PainkillerStrategy: Find the biggest pain point that can be removed with theleast amount of effort.Great for: Enterprise systems, esp. when replacing a legacy system. @ANDERSRAMSAY / #AGILEUX
  • Fa$t MoneyStrategy: Remove features/content the customer is not directly paying for.Great for: Consumer products, esp. with domain-specific content/features. Image source: http://www.creativedreamincubator.com/images/products/buynow50.jpg @ANDERSRAMSAY / #AGILEUX
  • Turk ItStrategy: Manually simulate system operations.Great for: Products with complex algorithms, back-end operations. Image source: http://en.wikipedia.org/wiki/File:Tuerkischer_schachspieler_racknitz3.jpg @ANDERSRAMSAY / #AGILEUX
  • Go Ugly EarlyStrategy: Build the functionality first, with just a bare-bones UI.Great for: Products in which the selling point is a technical special sauce. @ANDERSRAMSAY / #AGILEUX
  • Fake it ‘til you make it (Archetypal Lean Startup landing page)Strategy: Once a final product has been envisioned, market it as ifit’s already completed and measure market interest.Great for: Products with a high degree of uncertainty about market interest. @ANDERSRAMSAY / #AGILEUX
  • MVP Design StrategiesDesigning MVPs is a core part of Modern UX Practice.Will usually be a combination of strategies.Light-weight prototypes can be your first ‘Build’ iteration in abuild-measure-learn cycle. @ANDERSRAMSAY / #AGILEUX
  • One MVP Design PatternCollaborative Design X-Pairing GOOB!Charter Studio @ANDERSRAMSAY / #AGILEUX
  • Thanks!@andersramsayandersramsay.comdesigningwithagile.com @ANDERSRAMSAY / #AGILEUX