Learning to Play UX Rugby - Why your Agile UX adoption is failing and what to do about it.
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Learning to Play UX Rugby - Why your Agile UX adoption is failing and what to do about it.

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These are slides from a talk I have given at Agile UX NYC, the IA Summit and UX London. For the UX London version, I also added some slides on Lean UX from the Lean UX Roundtable panel I......

These are slides from a talk I have given at Agile UX NYC, the IA Summit and UX London. For the UX London version, I also added some slides on Lean UX from the Lean UX Roundtable panel I participated in.

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  • 1. flickr.com/photos/educaofisicablog/6008878481/ Learning to Play UX Rugby Why your agile ux adoption is failing and what to do about it. @ANDERSRAMSAY / #AGILEUXSaturday, December 1, 12
  • 2. My introduction to Agile... @ANDERSRAMSAY / #AGILEUXSaturday, December 1, 12
  • 3. My introduction to Agile... @ANDERSRAMSAY / #AGILEUXSaturday, December 1, 12
  • 4. My introduction to Agile... Feeding the beast “There’s a whole team of developers and I’m the only UX designer. They’re building features faster than I can design them. I can’t keep up!” Half-Baked UX “Our PO’s under pressure to deliver the next release and signing off on features despite crap-ass usability. Help!” Sprint Tunnel-Vision “Yes, we technically delivered all the features this sprint, but looking at the big picture, the design’s an incoherent mess!” AGILEFALL/WATERFAGILE “Yup, we’re Agile. We’ve been sprinting and doing stories and what-not for about nine months now and are almost ready to start development.” @ANDERSRAMSAY / #AGILEUXSaturday, December 1, 12
  • 5. One source of the problem... “What is the Agile process?” “Where does the UX designer fit into an Agile team?” “How do I fit my UX design work into a couple weeks? “What does an Agile functional spec. look like?” “When do we hand UX designs off to devs?” “How does a UX designer work 1-2 sprints ahead of developers?” etc. @ANDERSRAMSAY / #AGILEUXSaturday, December 1, 12
  • 6. One source of the problem... “Where on a bicycle does the steering wheel go?” @ANDERSRAMSAY / #AGILEUXSaturday, December 1, 12
  • 7. @ANDERSRAMSAY / #AGILEUXSaturday, December 1, 12
  • 8. Traditional Relay Race - Team members mostly run alone. - Communication occurs mainly through document hand-offs. - One big crossing of the finish line. @ANDERSRAMSAY / #AGILEUXSaturday, December 1, 12
  • 9. PM GD Dev BA Biz UX Agile Rugby Game -Intensive and continuous collaboration. -Communication through direct collaboration. -Reach the finish line early and often to win the game. @ANDERSRAMSAY / #AGILEUXSaturday, December 1, 12
  • 10. Our top goal is to…but what’s most important is that we…tho what we really must do is to… But I thought… Whaa…? What about…? A Relay Race Meeting Not designed for collaboration. Slow debugging of issues, differences in understanding. @ANDERSRAMSAY / #AGILEUXSaturday, December 1, 12
  • 11. A Rugby Game Meeting Workshop An intensive passing game across roles/perspectives. Iterating toward shared understanding. @ANDERSRAMSAY / #AGILEUXSaturday, December 1, 12
  • 12. Collaboration-Centered Design A new UX designer toolkit... Buy a Feature Cardstorming Collaborative Chartering Design Studio Dotvoting Experience Mapping Ideation Clearinghouse Paired Interviews Product Box Product Road Map Provisional Personas Speed Boat Story Mapping ...and many more. @ANDERSRAMSAY / #AGILEUXSaturday, December 1, 12
  • 13. Traditional UX Design, Usability What are we making? Startup Lean UX Agile UX Measuring,validating Collaboration, product/market fit. Delivery Are we making How do we the right thing? make it? @ANDERSRAMSAY / #AGILEUXSaturday, December 1, 12
  • 14. Visioning @ANDERSRAMSAY / #AGILEUXSaturday, December 1, 12
  • 15. Design Studio (Divergent Variation) Capturing the imagined final product. Can be completed in an hour or less. Focus/ Warmup/ Sketching Critique Boundaries Raw Materials Timebox @ANDERSRAMSAY / #AGILEUXSaturday, December 1, 12
  • 16. Cardstorming - Warms up brain and hands. - 3-5 minute timebox. - Each participant writes as many features they can think of on separate stickies. - Becomes a feature palette for sketching. @ANDERSRAMSAY / #AGILEUXSaturday, December 1, 12
  • 17. Design Studio (Divergent Variation) Capturing the imagined final product. Can be completed in an hour or less. Focus/ Warmup/ Sketching Boundaries Raw Materials Timebox @ANDERSRAMSAY / #AGILEUXSaturday, December 1, 12
  • 18. Sketching Timebox - 5m timebox. - Ensure safety. - Everyone in the room sketches. - Sketch individually. - No rules. - Clarify that this is research, not design. @ANDERSRAMSAY / #AGILEUXSaturday, December 1, 12
  • 19. Design Studio (Divergent Variation) Capturing the imagined final product. Can be completed in an hour or less. Focus/ Warmup/ Sketching Critique Boundaries Raw Materials Timebox @ANDERSRAMSAY / #AGILEUXSaturday, December 1, 12
  • 20. Critique - 2m round-robin, then open crit. - Take careful notes, attach to the respective sketches. - Look for and work to resolve vision differences. @ANDERSRAMSAY / #AGILEUXSaturday, December 1, 12
  • 21. Designing with Workshops Learning, applying, and recombining workshop patterns. Generating Raw Materials e.g. with Cardstorming Working in small timeboxes Intensive, focused, productive Cross-disciplinary Collaboration E.g. with pairing, timeboxed critiques, pitches. @ANDERSRAMSAY / #AGILEUXSaturday, December 1, 12
  • 22. Detailed Design @ANDERSRAMSAY / #AGILEUXSaturday, December 1, 12
  • 23. Tete-a-tete Pairing at NeedFeed: http://nerdfeed.needfeed.com/blog/2011/10/pairing-desks/ Pairing An intensive one-on-one passing game. Continuous problem debugging and knowledge distribution. @ANDERSRAMSAY / #AGILEUXSaturday, December 1, 12
  • 24. Mike Long, Thoughtworks Studios X-Pairing (Cross-Functional) Designing across dimensions. Allows for less/lighter documentation, fewer hand-offs. @ANDERSRAMSAY / #AGILEUXSaturday, December 1, 12
  • 25. paper build html/css A cross-dimensional passing game Each medium/perspective informs the other. @ANDERSRAMSAY / #AGILEUXSaturday, December 1, 12
  • 26. Designing while building @ANDERSRAMSAY / #AGILEUXSaturday, December 1, 12
  • 27. Designing while Building - Supporting the current sprint - Preparing for the next sprint - Maintaining a whole product More a logistics than design challenge. @ANDERSRAMSAY / #AGILEUXSaturday, December 1, 12
  • 28. Automate Collaboration with Cadences Apply Agile approach to planning to help ensure whole team is designing together. Can also be applied to field research, usability testing and other UX activities. @ANDERSRAMSAY / #AGILEUXSaturday, December 1, 12
  • 29. Research @ANDERSRAMSAY / #AGILEUXSaturday, December 1, 12
  • 30. Traditional UX Design, Usability Startup Lean UX Agile UX Measuring,validating Collaboration, product/market fit. Delivery @ANDERSRAMSAY / #AGILEUXSaturday, December 1, 12
  • 31. Agile says... SHIPPING = DONE @ANDERSRAMSAY / #AGILEUXSaturday, December 1, 12
  • 32. SHIPPING IS ONLY THE BEGINNING @ANDERSRAMSAY / #AGILEUXSaturday, December 1, 12
  • 33. Outcome-Driven Research “Is this user-friendly?” vs “Would you pay for this?” Continuous rather than up-front research, enabling integration with Agile. @ANDERSRAMSAY / #AGILEUXSaturday, December 1, 12
  • 34. Learning to Play UX Rugby... “Keep doing what you’re doing, but do it smaller, faster and continuously.” —William Pietri @ANDERSRAMSAY / #AGILEUXSaturday, December 1, 12
  • 35. Thanks! @andersramsay andersramsay.com designingwithagile.com @ANDERSRAMSAY / #AGILEUXSaturday, December 1, 12