Cbs social media & innovation in ibm  anders quitzau
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Becoming a social business and applying social media technologies within and across IBM, customers and partners is instrumental in maintaining the innovation drive. ...

Becoming a social business and applying social media technologies within and across IBM, customers and partners is instrumental in maintaining the innovation drive.

Presentation given on Copenhagen Business School - April 16, 2013

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Cbs social media & innovation in ibm  anders quitzau Cbs social media & innovation in ibm anders quitzau Presentation Transcript

  • Social Media and Innovation in IBM Anders Quitzau, Innovation Executive Copenhagen Business School 16.04.2013 AndersQuitzauIbm 1© 2013 IBM Corporation
  • Social Media & Innovation IBM’s definition of innovation § Intersection of invention and insight § Creates value § Holistic view “Innovation is a societal -- not a – Business model technological -- phenomenon, Sam Palmisano, CEO, IBM Corporation – Products & services – Operations2 © 2013 IBM Corporation
  • Social Media & Innovation IBM’s early days....3 © 2013 IBM Corporation
  • Social Media & Innovation IBM these days.... Named one of Most Innovative Companies by....4 © 2013 IBM Corporation
  • SmarterPlanetisabouthowSocial Media & Innovation Smarter Planet is about how integrated technologies integratedtechnologieschangethe change the way in which the world functions wayinwhichtheworldfunc7ons Wearenowableto People,systems,and Beingintelligentmeans measure,senseandsee objectsare beingabletoanalyzedata theexactcondi7onof interconnectedby andunderstandthe everything networks networkedthings5 © 2013 IBM Corporation
  • Smart energy Smart traffic Smart oil fieldsSocial Media & InnovationSmarter water Smart food supplymanagement We Innovate because We mustSmart disease Smart architecture Smart healthcareprevention6 © 2013 IBM Corporation 17
  • Social Media & Innovation Generational shifts unleash different work styles Older workers Mid- career workers New generation (Age 50 +) (Age 35 – 50) (born after 1980) growing as % of workforce shrinking as % of workforce growing as % of workforce wisdom and intellectual essential professionals critical to long-term viability wisdom and intellectual and middle managers and innovation capital of the organization and middle managers email instant  messaging social  networking7 © 2013 IBM Corporation
  • Social Media & InnovationIBM has a workforce of over 500,000of which almost 50% are mobile Major Employee Sites Customer Fulfilment Manufacturing Employee Service Centers IBM Research Centers IBM location Mobile employees • 170 countries • 2,000 locations • Nearly 100 acquisitions since 2003 • 50% employees have < 5 years experience LC8 © 2013 IBM Corporation
  • Social Media & Innovation9 © 2013 IBM Corporation
  • Social Media & Innovation A social business optimizes interactions among people to gain a competitive advantage Workforce Customer Care and Product and Optimization Insight Service Innovation10 © 2013 IBM Corporation
  • Social Media & Innovation11 © 2013 IBM Corporation
  • Social Media & Innovation12 © 2013 IBM Corporation
  • Social Media & Innovation Companies capture new innovative ideas from both internal and external sources Internal & External Sources for New Idea Generation Customers directly 38 % Employees (general population) 35 % Consultants 27 % Internal sales and service units 25 % Business partners 23 % Associations, trade groups, conf boards 19 % Competitors 17 % Other 6% Think-tanks 6% Academia 6% Internal R and D 4% Internal Sources Media, Publications 2% External Sources Internet 2% Citizens 2% Labs/Other Govt institutions 0% Source: The Global CEO Survey 200613 © 2013 IBM Corporation 14
  • Social Media & Innovation We use social media to distribute content and get into dialogue14 © 2013 IBM Corporation
  • Social Media & Innovation Social Media in IBM 80+ accounts using “IBM” in the name (25% from outside the US) – over 3,000 IBMers on Twitter 200+ IBM channels 39,000+ users, 500+ IBM groups (65% outside the US) 378,000+ (*including Alumni) 75,000+ 100,000 IBMers collaborating with 200,000 non-IBMers15 © 2013 IBM Corporation
  • Social Media & InnovationOur philosophy of innovation is: Fail many, but fail cheap- A new paradigme in innovation enabled by Web 2.0: Yesterday – as was 1 Today – As is § Ideation and Product Inception from the Ideas source: expanding source for Ideas source: Internal innovation Internal, partners and customers idea idea idea idea idea § Use Collaborative idea ideaidea ideaidea idea idea tools to solicit idea idea idea idea interactive feedback. Weeks to months idea 18 months to 2 years § Limited community to foster new innovation Service Service Service § Little user interaction and market feedback § “Build it and Service § Service silos § Limited reuse they will 3 2 § Use of exposed come” § Larger variety of approach compelling offerings common capabilities to offer customers to enable rapid service assembly Breadth16 © 2013 IBM Corporation
  • Social Media & Innovation Many Social Business Initiatives Mobilize Interest, Incubate, Create Mobilize Interest, Implement, Collaborate Prototype and Idea Collaborate Take to Market Validate INSIDE IBM Lines of Business Internal Stakeholders Global Technology Outlook Clients FOAK OUTSIDE Sametime 3D Partners IBV reports17 © 2013 IBM Corporation
  • Social Media & Innovation Social Business Initiatives - Innovation Jam - 90 hours - 150,000 people from 104 countries - Tapped employees form over 1000 companies across 20 industries - 90,000 log ins - 32,000 posts - Smarter Water concept emerged - Resulted in launch of 10 new IBM business - Seed investment totaling $100 million18 © 2013 IBM Corporation
  • Social Media & Innovation Social Business Initiatives - Innovation Hub 24x7 innovation marketplace § Localized collaborative innovation model for directed results § Integrates Lotus Connections social network with idea sharing § Sharing business needs, innovation, implementation and recognition § $$$$ estimated impact of idea programs: – 45% new revenue opportunities – 37% time savings improvements – 18% cost savings improvements – cultural suggestions19 © 2013 IBM Corporation 4
  • Social Media & Innovation Social Business Initiatives - IBM Connections IBM’s internal Profiles hold over 635,000 entries* & serves over 4 million searches per month. It’s the hub of user requests & all applications authentication for IBM. Communities IBM hosts over 85,177 online communities, each with shared resources and discussions. More than 38,422 are private [restricted] communities. Blogs IBM’s blogging platforms host 42,929 blogs, 303,296 entries with 106,736 users and 84,439 tags. Bookmarks IBM’s internal social bookmarking system has 1,370,336 total bookmarks with 3,908,271 tags and with 76% of them publicly shared. Activities IBM’s internal Activities service contains 259,013 unique activities with 4,169,728 entries and with 556,429 registered, distinct, members. Files IBM’s internal social file sharing & storage service contains 581,081 files, shared 1,501,706 times with 338,903 files added to folders [collections]. Wikis IBM’s internal Connections Wiki platform hosts 672,968 pages viewed 42,993,500 times.20 © 2013 IBM Corporation
  • Social Media & Innovation Social Business Initiatives - IBM Connections21 © 2013 IBM Corporation
  • Social Media & Innovation IBM Connections for idea generation22 © 2013 IBM Corporation
  • Social Media & Innovation IBM Connections for idea generation Over 30 IBM participants from 14 countries participated in our Idea Lab over a 7 day period. They exchanged ideas on key topics in the mobile payment industry. The results were exciting, creative, and most of all – innovative.23 © 2013 IBM Corporation
  • Social Media & InnovationInnovation@IBM Measured Benefits of Social Software in IBM –  87% of IBMers collaborating with others using social software increase skills –  84% access experts quicker –  74% increase their productivity –  64% improve personal reputation –  84% share knowledge with others –  77% re-use assets –  64.5% improve personal reputation –  64.5% increase their sense of belonging –  59.9% increase sales –  42.4% improve customer satisfaction © 2012 IBM Corporation 7124 © 2013 IBM Corporation
  • Social Media & Innovation Social Business Initiatives - IBM Connections Personal Profile25 © 2013 IBM Corporation
  • Social Media & Innovation Innovation@IBM TAP Examples: Hard to find the right person, the right information, the right tool ! EXPERTISE LOCATOR ! Employees can share ! Areas of expertise ! 10,000 logins, ! over 100 experts ! contacted by end users ! ANSWERS ! Grassroots : people can ask questions, ! find and provide answers ! Approximately 8000 users per month © 2012 IBM Corporation 6426 © 2013 IBM Corporation
  • Social Media & Innovation Innovation@IBM Social Sparklers ! Internal External " 433,000 users of IBM Connections" • Linked In" " 26,000 individual blogs" "  304,000 employees" " 91,000 communities" "  343,000 IBM alumni" "  692,277 people follow IBM" " 623,000 files shared" "  Greater IBM Connection: 70,000" " 9.5M file downloads" " 50M instant messages/day" "  Twitter: Approximately 32,000" " 35,200 enrolled in Expertise Locator" "  Facebook: 171,600 listed IBM as workplace" " More than 120,000 mobile IBMers" "  People for a Smarter Planet on Facebook: approx " 4 Innovation Jams: 500,000 participants quarter of a million followers" "  Youtube: Nearly 4.5 million video views" "  smarterplanet.com blog: 50,000 visits/month" 27 © 2012 IBM Corporation27 © 2013 IBM Corporation
  • Social Media & Innovation Questions?28 © 2013 IBM Corporation