Making invisible data visible - Geomapping as tool of campaigning  Anders Pedersen
Making the connection to real life
Visualize complex info
More money
Participation in the information collection process
There´s really no limits – dangerous dogs mapping in Minneapolis, US
Connecting a global campaign
Information from different sources
The potential of mapping <ul><li>Recognition: Ohh, that’s the place we are talking about! </li></ul><ul><li>A feeling of c...
The hazzle - until now <ul><li>No or expensive technology </li></ul><ul><li>No data </li></ul><ul><li>No easy way to work ...
A few principles <ul><li>Keep it simple – Googlemaps is easy! </li></ul><ul><li>Collaborate and invite participants </li><...
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Geomapping Making Invisible Data Visible

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Presentation at Action Aid, DK communicator camp, July 2009

Published in: Technology, Business
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Geomapping Making Invisible Data Visible

  1. 1. Making invisible data visible - Geomapping as tool of campaigning Anders Pedersen
  2. 2. Making the connection to real life
  3. 3. Visualize complex info
  4. 4. More money
  5. 5. Participation in the information collection process
  6. 6. There´s really no limits – dangerous dogs mapping in Minneapolis, US
  7. 7. Connecting a global campaign
  8. 8. Information from different sources
  9. 9. The potential of mapping <ul><li>Recognition: Ohh, that’s the place we are talking about! </li></ul><ul><li>A feeling of connection: Ohh, actually it´s just around the corner! </li></ul><ul><li>Connecting the dots on complex issues: </li></ul><ul><li>Engagement: This has to change! I wan´t to help out </li></ul>
  10. 10. The hazzle - until now <ul><li>No or expensive technology </li></ul><ul><li>No data </li></ul><ul><li>No easy way to work </li></ul><ul><li>But all this has changed with… Googlemaps, GoogleEarth, OpenStreetMaps… </li></ul><ul><li>Now everyone can make a map! </li></ul>
  11. 11. A few principles <ul><li>Keep it simple – Googlemaps is easy! </li></ul><ul><li>Collaborate and invite participants </li></ul><ul><li>Integrate sources of information such as wikipedia, other campaigns, video and audio. </li></ul><ul><li>Keeping the map alive - updating and sharing of content </li></ul>
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