The working process of mkj creative advertising firm in philadelphia

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MKJ Creative, one of the leading advertising firms in Philadelphia, involves a lot of information gathering and creativity in their whole working process. Call 215.997.2355 to know more.

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The working process of mkj creative advertising firm in philadelphia

  1. 1. Our Process1. CLIENT/PROJECT INTRODUCTIONWith every new client or new project for anexisting client we take time to stop and gatherthe details and critical information needed toensure excellent customer service.3. CREATIVE PROCESSAt the heart of each project is anopportunity to improve or create a newpiece of design that visually expressesan important message for our client.This is an opportunity for MKJ to satisfyour customer on a deep level.Present New CreativeUsing the insight gathered in steps 1 and 2,MKJ produces bold work that fulfills on theclient’s expectation. The process of seeingnew creative for the first time is exciting.We minimize anxiety by listening well inprior steps and providing a clear frameworkfor revision.Integrate Client FeedbackWith each project, no matter how wellthe initial layout nails the design objective,new thoughts and ideas will come upjust from seeing the completed layout.We work with our clients to integrate theirfeedback. Sometimes this process requiresthree rounds of iteration to ensureclient satisfaction.4. PROJECT COMPLETIONAll is going well. We are done with thecreative piece and all are happy. But MKJCreative still has work to do. We makesure that when the piece is released tothe printer or the programmer, the I’s aredotted and the T’s are crossed. It is in thisstage that our technical expertise shines.We do not rest until our client’s work isready for the press or page.5. PROJECT DEBRIEFDepending on the size of the project,this can be an email, a brief call or afull meeting. As part of our ongoingcommitment to authenticate customersatisfaction, we explore what we did thatwe should stop doing, what we did thatwe should continue doing and why. Thisconversation is what allows us to returnto step 1 with confidence.2. PROJECT DISCOVERYEach project has unique needs and uniqueexpectations from the client. Each projecthas nuances to the scope that must beunderstood. In the project discovery stage,the client and MKJ partner to discuss theseneeds and expectations to avoid confusion.CreativeThe MKJ Creative Process© MKJ Creative, 2013. All rights reserved.Phone: 215.997.2355 www.mkjcreative.com

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