Learning and communication in the age of the live and 3D webAnders Gronstedt, Ph.D.,President, Gronstedt Group

Gronstedt GroupCustom-developed, Web 2.0 and Web 3D-powered learning and communications

The failure of the class room©2006 Gronstedt Group, Inc

Sales reps retain 10% of training

Training and Communications: the Detroit of businessCarbon footprint of flying one participant to a training session or conference (kg)

Which leads us to the disappearing snowcap on Kilimanjaro

and Tunzo, who climbs Kilimanjaro for a living

in Tanzania, one of the poorest countries of the world

with his iPod and cell phone

which has perfect coverage at the summit!

Digital natives Spend more time playing video games (12.5 h/week) than watching TV (9.8 h/week)©2007 Gronstedt Group, Inc

They create, consume, mash-up, and share material with each other

Engaged, in control, part of the story line

Failure to connect…I’m your employee I’m training

A “virtual class room” or a “virtual conference” is like a “motorized horse carriage” ©2006 Gronstedt Group, Inc

70% of corporate learners do not complete scheduled online learning programs

72% of eLearning dropouts cite either lack of motivation or learning style mismatch as the reason

The best that can be said about most eLearning:Gives you the sensation of coma without the worry and inconvenience. ©2007 Gronstedt Group, Inc©2007 Gronstedt Group, Inc

Smart companies are moving from the static to the live webStatic webWeb 3DLive web

Obama’s social media campaignMy BarackObama social network: + 1 Million users Twitter: 152,000 followers “Yes we can” YouTube: 15 million viewers Text messages: 3 Million users

Even my dog is on Facebook

Internal Social Networks IBM’ Beehive 65,000 usersBest Buy’s Blue Shirt Nation: 20,000 users (turnover rate among users 8%, compared to 40-60% industry average)Eli Lilly’s internal Twitter: “Litter”

“Crowd-sourcing” Over 10,000 ideas Promoted 682,000 times 78,000 comments Over 200 ideas implemented

Over 10,000 ideas

Promoted 682,000 times

78,000 comments

Over 200 ideas implemented

Ericsson: Sales simulations meet YouTube Story-centered, character-rich, video-based simulations

TELUS: Alternate reality games

EMC’s podcasts 5-10 new audio casts and 2-3 “vods” a week 11,000 downloads a month Favorite audio cast: “Rainmaker series”©2007 Gronstedt Group, Inc

“I’ve never seen the field organization so enthusiastic about learning.” James Hunsicker, EMC manager of sales education and productivity programs

Podcasting: Jamba Juice Test group 1: Video on iPodTest group 2: Manager training iPod group sold 2-3% more

Benefits of podcastingLearning without interrupting workTake advantage of downtime©2007 Gronstedt Group, Inc

On-demand time shifting Repeatable, subscription based©2007 Gronstedt Group, Inc

Embedded in the mobile lives of today’s employees

Professional actors and senior executives, callers,host, side kick, guests, spoof commercialsFormat: Conversational & ”edutaining”Zany over-the-top humor, fast-paced, radio-style format©2007 Gronstedt Group, Inc

The Podcast portal: Social media features Rating and reviewsSearch Ranking based on reviews Browsing Sleek design with cover images “What’s new and hot”

Rating and reviews

Search

Ranking based on reviews

Browsing

Sleek design with cover images

“What’s new and hot”

Web 1.0Web 2.0Static web3D WebLive web

The Internet of the future Gartner Group: 80% of active Internet users will be in virtual worlds by the end of 2011

1200 educational islands

IBM 50 islands and 20,000 employees in virtual worlds

IBM’s virtual rehearsal studio

Virtual worlds simulationIBM business simulation

Virtual worlds role playing

Loyalist College Second Life Border SimulationLoyalist College Border simulationClass roomSecond LifeSecond Life

Elevator pitch role play

Scale and perspective

Siemens: Apprenticeship-on-demand

Duke CE and Stockholm School of economics with Sun and IBM: Build a bridge team building exercises

Walk inside of products

Drive products

3D data visualization

IBM: Speed mentoring

Sun’s Solaris scavenger hunt

Cultural emersion for soldiers

Informal communications“no one ever logged into WebEx just to hang out”

Your next sales kick off meeting?

Collaboration: Schneider Electric and IBM

“The session exceeded my expectations. It took us to a new level of collaboration. Being in Second Life got people excited about trying something new, and created a team group effect even though we participated remotely.

“At IBM you can come to a meeting as a fish”Chuck Hamilton, Learning and New Media Leader for IBM's 3D Internet team

Scott McNealy, Chairman of Sun Micro- systems

IBM’s C.E.O.,Sam Palmisano

John Chambers C.E.O., Cisco

Sweden’s secretary of foreign affairs unveiling its embassy

Mixed reality meetings

How long will it take for our industry to break out of our legacy dogmas?©2006 Gronstedt Group, Inc

From watching, reading, and listening… …to doing, simulating, and engaging

From telling and testing, to conversation and application

From sage-on-a-stage, to guide-on-the-side

From command-and-control, to guide-and-nurture

From top-down to peer-to-peer

From father-knows-best, to harnessing collective intelligence

From cautious and safe, to wacky and rebellious

From plan and execute……to release early and often, perpetual beta

From asking for permission…… to asking for forgiveness

From people going to training… …training going to people

From interruptive distractions, to teachable moments

From appointment-driven, to on-demand

From captives in classroom to learning in context

From instructional design, to game design

From classes and curriculum, to a learning organization

From training that doubles as non-narcotic sedatives… … to training that is fun

From replicating courses in new media, to reinventing training with new media

Only one barrier between you and the live and 3D web

The bureaucratic class

The agents of status quo

“Too un-secure”IT“Too expensive”Finance“Too open”Legal“Too wacky”HROnly one way to dodge their bullets

Skunk workapproach Pilot and aggregate up Immediate feedback, iron out kinks earlyCreate a groundswell of support and an army of evangelists

Join our “Train for Success” meetings

“I really have been enjoying the Second Life meetings that you sponsor. Even to the point last week I was on vacation and made it a point to attend from a mountain cabin. I’ve not only been enjoying the speakers that you’ve had but I have been observing the other people and their interactions as well. I’m personally sold on the technology and think that it has a great possibility”Ted Christansen

Gronstedt GroupCustom-developed, Web 2.0 and Web 3D-powered learning