Gronstedt, Next Gen Learning

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  • + mychentw Michelle Chen 1 month ago
    Very interesting ppt. The research indicated PPT only contains 30% of information; therefore the 70% valuable information comes from the presenter himself/herself. soEZLecturing.com provides you a chance to record your voice with your PowerPoint presentation and upload to the website. It can share with more readers and also promote your presentation more effectively on soEZLecturing.com.

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Gronstedt, Next Gen Learning - Presentation Transcript

  1. Learning 2.0 and 3-D October 7, 2008 Anders Gronstedt, Ph.D., President, Gronstedt Group
  2. Gronstedt Group Custom-developed, Web 2.0 and Web 3D-powered learning
  3. Meet Tunzo
  4. He climbs Kilimanjaro for a living
  5. in Tanzania, one of the poorest countries of the world
  6. with his iPod and cell phone
  7. which has perfect coverage at the summit
  8. The real digital divide: ? Digital natives and immigrants
    • Digital natives
    • Spend more time playing video games (12.5 h/week) than watching TV (9.8 h/week)
    © 2007 Gronstedt Group, Inc
  9. They create, consume, mash-up, and share material with each other
  10. Engaged, in control, part of the story line
  11. Only two sources of credibility: 1. Peers
  12. 2. “Curling parents”
  13. Marketing in the age of Web 2.0
  14. No longer captives of the class room, every employee is now…
    • A journalist
    • A broadcaster
    • A DJ
    • A reviewer
    • An expert
    • A network
  15. Exponential times, not just Moore’s law Source: Metaverse Roadmap Overview
  16. 3.3 billion cell phone users, half the world’s population The mobility revolution
  17. One iPod sold every 1.5 second
  18. China has more honors students than we have students. Expertise is a commodity.
  19. Training for the creative class
    • I’m your employee
    The digital divide… I’m training
  20. The carbon footprint kills
  21. Bullets kill (bullet points that is)
    • The failure of training
  22. 70% of corporate learners do not complete scheduled online learning programs
  23. 72% of eLearning dropouts cite either lack of motivation or learning style mismatch as the reason
  24. © 2007 Gronstedt Group, Inc The best that can be said about most eLearning: Gives you the sensation of coma without the worry and inconvenience. © 2007 Gronstedt Group, Inc
  25. Disengaged workers cost the U.S. economy $300 billion a year in low productivity
  26. Web 1.0 Web 2.0 Web 3D
    • Training
    The digital divide… Your employees
  27. Web 1.0 Web 2.0 Web 3D
    • “face-to-face is overrated; I care more about the frequency and fidelity of the communication”
    • Jonathan Schwartz, C.E.O. of Sun Microsystems (who just cut back customer visits from two to one week a month, to focus more time on his blog which is read by 50,000 people a day)
    • National Semiconductor spent $2.5 million on video iPods for all its 8,500 employees.
  28. “ Intelpedia”
    • 5,000 pages,
    • 13.5 million page views
    • in its first nine months
  29. “ Intelpedia”
      • Most used: Dictionary of acronyms
      • Project collaboration and meeting notes
      • Company history, with photos and stories
      • Software-engineering processes
    • Serena Software: “Facebook Fridays”
  30. Nike’s SKU
    • 5-10 new audio casts and 2-3 “vods” a week
    • Downloaded by the thousands every week
    • 15 minute ideal time
    EMC’s podcasts © 2007 Gronstedt Group, Inc
    • “ I’ve never seen the field organization so enthusiastic about learning.”
    • James Hunsicker, EMC manager of sales education and productivity programs
  31. EMC’s “vodcasts” © 2007 Gronstedt Group, Inc Five minute video podcasts with a whiteboard session “ I want all my product marketing training delivered on my iPod, I don’t want to fly in for another training session.” Randall Gressett, EMC Sales Director
  32. Frontline training for the YouTube generation Story-centered, character-rich, video-based simulations
  33. Flight simulators for business
    • The term “podcasting”
    • is a double misnomer
    • Not necessary to use an iPod…
    • More than 80% of podcasts are played directly from the PC
    • Any MP3 player works
    … nor is it a broadcast It’s time shifted listening, the TiVo of radio © 2007 Gronstedt Group, Inc
  34. Benefits of podcasting Learning without interrupting work © 2007 Gronstedt Group, Inc Take advantage of downtime
  35. © 2007 Gronstedt Group, Inc On-demand, time shifting Repeatable, subscription based
  36. Embedded in the mobile lives of today’s employees
  37. Format: Conversational & ”edutaining” © 2007 Gronstedt Group, Inc Zany over-the-top humor, fast-paced, radio-style format Professional actors and senior executives, callers, host, side kick, guests, spoof commercials, etc.
  38. Theatre of the mind Tacit arrangement: We pretend not to teach, you pretend not to learn
  39. Microsoft’s user generated employee podcast program
    • “podcast in a box” $400 of recording equipment to anyone committing to producing three podcasts a month
    • 2,300 podcasts produced first year
    • 10,000 employees listen
    Microsoft, after first year
  40. “Long tail” syndrome Professionally produced show (“Drive Time”) and executive shows (by the C.I.O.) most popular
  41. The Podcast portal: Social media features
    • Rating and reviews
    • Search
    • Ranking based on reviews
    • Browsing
    • Sleek design with cover images
    • “ What’s new and hot”
  42. Marketing the podcast
    • ADT promotes podcasts during sales kick off meetings
  43. Microsoft gave 6,000 memory cards preloaded with podcasts
    • A large retail chain will distribute audio CDs and play in speaker system during store opening and closing
  44. Web 1.0 Web 2.0 Web 3D
  45. From “First person shooter” to “First person thinker” games “ That which we must learn to do, we learn by doing.” Aristotle
  46. IBM 25 islands and 15,000 employees in Second Life
  47. Conventional Simulations “ 3 rd person” training: “1st person learning” Mediated by Immersive instructors, texts, eLearning, PPT
    • Gartner Group: 80% of active Internet users will be in virtual worlds like Second Life by the end of 2011
  48. 1200 educational islands
  49. Sun: Informal learning and communications
  50. EMC: Walk around meetings
  51. Gronstedt Group weekly meetings
  52. “ At IBM you can come to a meeting as a fish” Chuck Hamilton, Learning and New Media Leader for IBM's 3D Internet team
  53.  
  54.  
  55. 3D data visualization
  56.  
  57. Does it work? Two recent studies of emergency response training by SUMMIT: Virtual worlds learning as effective as real world simulations
  58. Platform options Consumer: Second Life, Active Worlds, There. Open source: Croquet, Project Wonderland, OpenSims Game: Multiverse and Torque Corporate: ProtoSphere and OLIVE
  59. Killer app’ #1: Meetings Intel Software Network: “Meet the expert” meetings with 3rd party developers EMC: Career fair
  60. Killer app’ #2: Experiences
    • DU: Neutron Generator
    UC Davis: Virtual Hallucinations
  61. Killer app’ #3: Games & simulations Ohio EPA: The Appalachian Tycoon Intel: The journey Microsoft: Defy All Challenges U of Ohio: Nutrition Game
  62. Killer app’ #4: Role play & collaboration
    • IBM: “Fresh Blue” new hire introduction in China
    CeaseFire Island
  63. Killer app’ #5: Mixed reality meetings
  64. Only one barrier to Web 2.0 and Web 3D learning
  65. The bureaucratic class
  66. The agents of status quo
  67. Only one way to dodge their bullets “ Too un-secure” IT “ Too wacky” HR “ Too expensive” Finance “ Too open” Legal
  68. Skunk work approach Create a groundswell of support and an army of evangelists Immediate feedback, iron out kinks early Pilot and aggregate up
  69. Global music sales
    • Billion $
  70. Demise of instructor-led training Percentage of Hours Source: Benchmarking-Forum
  71. Training industry’s illusion of control and accountability
    • - What are you looking for?
    • - My wallet
    • - Where did you loose it?
    • - Across the street.
    • - Why are you looking here.
    • - There’s no light there.
    • Level 1 on steroids:
      • Public reviews, feedback, and popularity ranking, the wisdom of crowds.
    • The new level 2:
      • Size and strength of the community; how many downloads, how many comments, how many reviews, etc.
    • Level 3:
      • Mystery shopping, management triangulation, etc.
    • Level 4:
      • Business impact, ROI.
    • Fighting the last battle instead of the next:
    It took two generations of generals after the invention of the musket to change from infantry formations designed for pikes and bows
    • How long will it take for our industry to break out of our legacy dogmas?
    © 2006 Gronstedt Group, Inc
  72. From watching, reading, and listening … … to doing, simulating, and engaging
  73. From telling and testing, to conversation and application
  74. From sage-on-a-stage, to ubiquitous learning
  75. From command-and-control, to g uide-and-nurture
  76. From top-down, to peer-to-peer
  77. From father-knows-best, to harnessing collective intelligence
  78. From building expertise… … to inspiring creativity
  79. From plan and execute… … to release early and often, perpetual beta
  80. From cautious and safe , to wacky and rebellious
  81. From asking for permission… … to asking for forgiveness
  82. From people going to training… … training going to people
  83. From interruptive distractions, to teachable moments
  84. From appointment-driven, to on-demand
  85. From captives in classroom to learning in context
  86. From compliance, to commitment
  87. From instructional design, to game design
  88. From classes and curriculum, to a learning organization
  89. From efficiency, cost & “rapid development”… … to effectiveness, growth, & performance improvement
  90. From training that doubles as non-narcotic sedatives… … to training that is fun
  91. From replicating courses in new media, to reinventing training with new media
  92. Join our Thursday meetings in Second Life, noon-1.00 PM EDT 9.00-10.00 AM PDT, at “Train for Success”!

+ andersgronstedtandersgronstedt, 2 years ago

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