Learning 2.0 and 3-D October 7, 2008 Anders Gronstedt, Ph.D., President, Gronstedt Group

Gronstedt Group Custom-developed, Web 2.0 and Web 3D-powered learning

Meet Tunzo

He climbs Kilimanjaro for a living

in Tanzania, one of the poorest countries of the world

with his iPod and cell phone

which has perfect coverage at the summit

The real digital divide: ? Digital natives and immigrants

Digital natives Spend more time playing video games (12.5 h/week) than watching TV (9.8 h/week) © 2007 Gronstedt Group, Inc

Digital natives

Spend more time playing video games (12.5 h/week) than watching TV (9.8 h/week)

They create, consume, mash-up, and share material with each other

Engaged, in control, part of the story line

Only two sources of credibility: 1. Peers

2. “Curling parents”

Marketing in the age of Web 2.0

No longer captives of the class room, every employee is now… A journalist A broadcaster A DJ A reviewer An expert A network

A journalist

A broadcaster

A DJ

A reviewer

An expert

A network

Exponential times, not just Moore’s law Source: Metaverse Roadmap Overview

3.3 billion cell phone users, half the world’s population The mobility revolution

One iPod sold every 1.5 second

China has more honors students than we have students. Expertise is a commodity.

Training for the creative class

I’m your employee The digital divide… I’m training

I’m your employee

The carbon footprint kills

Bullets kill (bullet points that is)

The failure of training

The failure of training

70% of corporate learners do not complete scheduled online learning programs

72% of eLearning dropouts cite either lack of motivation or learning style mismatch as the reason

© 2007 Gronstedt Group, Inc The best that can be said about most eLearning: Gives you the sensation of coma without the worry and inconvenience. © 2007 Gronstedt Group, Inc

Disengaged workers cost the U.S. economy $300 billion a year in low productivity

Web 1.0 Web 2.0 Web 3D

Training The digital divide… Your employees

Training

Web 1.0 Web 2.0 Web 3D

“face-to-face is overrated; I care more about the frequency and fidelity of the communication” Jonathan Schwartz, C.E.O. of Sun Microsystems (who just cut back customer visits from two to one week a month, to focus more time on his blog which is read by 50,000 people a day)

“face-to-face is overrated; I care more about the frequency and fidelity of the communication”

Jonathan Schwartz, C.E.O. of Sun Microsystems (who just cut back customer visits from two to one week a month, to focus more time on his blog which is read by 50,000 people a day)

National Semiconductor spent $2.5 million on video iPods for all its 8,500 employees.

National Semiconductor spent $2.5 million on video iPods for all its 8,500 employees.

“ Intelpedia” 5,000 pages, 13.5 million page views in its first nine months

5,000 pages,

13.5 million page views

in its first nine months

“ Intelpedia” Most used: Dictionary of acronyms Project collaboration and meeting notes Company history, with photos and stories Software-engineering processes

Most used: Dictionary of acronyms

Project collaboration and meeting notes

Company history, with photos and stories

Software-engineering processes

Serena Software: “Facebook Fridays”

Serena Software: “Facebook Fridays”

Nike’s SKU

5-10 new audio casts and 2-3 “vods” a week Downloaded by the thousands every week 15 minute ideal time EMC’s podcasts © 2007 Gronstedt Group, Inc

5-10 new audio casts and 2-3 “vods” a week

Downloaded by the thousands every week

15 minute ideal time

“ I’ve never seen the field organization so enthusiastic about learning.” James Hunsicker, EMC manager of sales education and productivity programs

“ I’ve never seen the field organization so enthusiastic about learning.”

James Hunsicker, EMC manager of sales education and productivity programs

EMC’s “vodcasts” © 2007 Gronstedt Group, Inc Five minute video podcasts with a whiteboard session “ I want all my product marketing training delivered on my iPod, I don’t want to fly in for another training session.” Randall Gressett, EMC Sales Director

Frontline training for the YouTube generation Story-centered, character-rich, video-based simulations

Flight simulators for business

The term “podcasting” is a double misnomer Not necessary to use an iPod… More than 80% of podcasts are played directly from the PC Any MP3 player works … nor is it a broadcast It’s time shifted listening, the TiVo of radio © 2007 Gronstedt Group, Inc

The term “podcasting”

is a double misnomer

Not necessary to use an iPod…

More than 80% of podcasts are played directly from the PC

Any MP3 player works

Benefits of podcasting Learning without interrupting work © 2007 Gronstedt Group, Inc Take advantage of downtime

© 2007 Gronstedt Group, Inc On-demand, time shifting Repeatable, subscription based

Embedded in the mobile lives of today’s employees

Format: Conversational & ”edutaining” © 2007 Gronstedt Group, Inc Zany over-the-top humor, fast-paced, radio-style format Professional actors and senior executives, callers, host, side kick, guests, spoof commercials, etc.

Theatre of the mind Tacit arrangement: We pretend not to teach, you pretend not to learn

Microsoft’s user generated employee podcast program “podcast in a box” $400 of recording equipment to anyone committing to producing three podcasts a month

“podcast in a box” $400 of recording equipment to anyone committing to producing three podcasts a month

2,300 podcasts produced first year 10,000 employees listen Microsoft, after first year

2,300 podcasts produced first year

10,000 employees listen

“Long tail” syndrome Professionally produced show (“Drive Time”) and executive shows (by the C.I.O.) most popular

The Podcast portal: Social media features Rating and reviews Search Ranking based on reviews Browsing Sleek design with cover images “ What’s new and hot”

Rating and reviews

Search

Ranking based on reviews

Browsing

Sleek design with cover images

“ What’s new and hot”

Marketing the podcast ADT promotes podcasts during sales kick off meetings

ADT promotes podcasts during sales kick off meetings

Microsoft gave 6,000 memory cards preloaded with podcasts

A large retail chain will distribute audio CDs and play in speaker system during store opening and closing

A large retail chain will distribute audio CDs and play in speaker system during store opening and closing

Web 1.0 Web 2.0 Web 3D

From “First person shooter” to “First person thinker” games “ That which we must learn to do, we learn by doing.” Aristotle

IBM 25 islands and 15,000 employees in Second Life

Conventional Simulations “ 3 rd person” training: “1st person learning” Mediated by Immersive instructors, texts, eLearning, PPT

Gartner Group: 80% of active Internet users will be in virtual worlds like Second Life by the end of 2011

Gartner Group: 80% of active Internet users will be in virtual worlds like Second Life by the end of 2011

1200 educational islands

Sun: Informal learning and communications

EMC: Walk around meetings

Gronstedt Group weekly meetings

“ At IBM you can come to a meeting as a fish” Chuck Hamilton, Learning and New Media Leader for IBM's 3D Internet team

3D data visualization

Does it work? Two recent studies of emergency response training by SUMMIT: Virtual worlds learning as effective as real world simulations

Platform options Consumer: Second Life, Active Worlds, There. Open source: Croquet, Project Wonderland, OpenSims Game: Multiverse and Torque Corporate: ProtoSphere and OLIVE

Killer app’ #1: Meetings Intel Software Network: “Meet the expert” meetings with 3rd party developers EMC: Career fair

Killer app’ #2: Experiences DU: Neutron Generator UC Davis: Virtual Hallucinations

DU: Neutron Generator

Killer app’ #3: Games & simulations Ohio EPA: The Appalachian Tycoon Intel: The journey Microsoft: Defy All Challenges U of Ohio: Nutrition Game

Killer app’ #4: Role play & collaboration IBM: “Fresh Blue” new hire introduction in China CeaseFire Island

IBM: “Fresh Blue” new hire introduction in China

Killer app’ #5: Mixed reality meetings

Only one barrier to Web 2.0 and Web 3D learning

The bureaucratic class

The agents of status quo

Only one way to dodge their bullets “ Too un-secure” IT “ Too wacky” HR “ Too expensive” Finance “ Too open” Legal

Skunk work approach Create a groundswell of support and an army of evangelists Immediate feedback, iron out kinks early Pilot and aggregate up

Global music sales Billion $

Billion $

Demise of instructor-led training Percentage of Hours Source: Benchmarking-Forum

Training industry’s illusion of control and accountability - What are you looking for? - My wallet - Where did you loose it? - Across the street. - Why are you looking here. - There’s no light there.

- What are you looking for?

- My wallet

- Where did you loose it?

- Across the street.

- Why are you looking here.

- There’s no light there.

Level 1 on steroids: Public reviews, feedback, and popularity ranking, the wisdom of crowds.

Level 1 on steroids:

Public reviews, feedback, and popularity ranking, the wisdom of crowds.

The new level 2: Size and strength of the community; how many downloads, how many comments, how many reviews, etc.

The new level 2:

Size and strength of the community; how many downloads, how many comments, how many reviews, etc.

Level 3: Mystery shopping, management triangulation, etc. Level 4: Business impact, ROI.

Level 3:

Mystery shopping, management triangulation, etc.

Level 4:

Business impact, ROI.

Fighting the last battle instead of the next: It took two generations of generals after the invention of the musket to change from infantry formations designed for pikes and bows

Fighting the last battle instead of the next:

How long will it take for our industry to break out of our legacy dogmas? © 2006 Gronstedt Group, Inc

How long will it take for our industry to break out of our legacy dogmas?

From watching, reading, and listening … … to doing, simulating, and engaging

From telling and testing, to conversation and application

From sage-on-a-stage, to ubiquitous learning

From command-and-control, to g uide-and-nurture

From top-down, to peer-to-peer

From father-knows-best, to harnessing collective intelligence

From building expertise… … to inspiring creativity

From plan and execute… … to release early and often, perpetual beta

From cautious and safe , to wacky and rebellious

From asking for permission… … to asking for forgiveness

From people going to training… … training going to people

From interruptive distractions, to teachable moments

From appointment-driven, to on-demand

From captives in classroom to learning in context

From compliance, to commitment

From instructional design, to game design

From classes and curriculum, to a learning organization

From efficiency, cost & “rapid development”… … to effectiveness, growth, & performance improvement

From training that doubles as non-narcotic sedatives… … to training that is fun

From replicating courses in new media, to reinventing training with new media

Join our Thursday meetings in Second Life, noon-1.00 PM EDT 9.00-10.00 AM PDT, at “Train for Success”!