UX Thinking and Restaurants

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UX Thinking and Restaurants

  1. 1. Restaurants: Translating UX Thinking to Everyday Life Norah Johnson | 12.16.2013
  2. 2. When designing an experience – whether virtual or in-person – every decision affects the end outcome, feeling, attitude and response.
  3. 3. Agenda • Intro • So, what is UX? • What does good UX do? • UX Thinking • An overlay: bringing UX to life with an example from everyday life
  4. 4. Intro Inspiration for this presentation: • • UX has become one of “those” terms. • What works well, in this case? The value of comparing a concept with a real world example.
  5. 5. So, first off, what is UX? • The result of how a person feels when interfacing with a system. • The system could be a website, an app, software, etc. • Not just about usability, but the human part of HCI. Source: “What is User Experience Design? Overview,Tools & Resources,” Jacob Gube, Smashing Magazine, October 5, 2010
  6. 6. From the Inventor of UX “I invented the term [User Experience Design] because I thought human interface and usability were too narrow. I wanted to cover all aspects of the person’s experience with the system including industrial design, graphics, the interface, the physical interaction, and the manual.” Source: Don Norman, cognitive scientist & author of “The Design of Everyday Things” Quote cited in “UX Design Defined,” UXdesign.com, August 16, 2010
  7. 7. What UX Is Not • UX is not IA • Not a buzzword for usability • Notion that you can’t design UX but can design for UX
  8. 8. So, What Does Good UX Do? • It considers the specific user or group that the solution is being created for/around • Good UX helps create and shape a specific event, encounter, etc.
  9. 9. So, What Makes Up An Experience? • Experience: the combined outcome of perception, action, motivation, and cognition. • “A complex fabric of feelings, thoughts and actions.” Hassenzahl, Marc (2013): User Experience and Experience Design. In: Soegaard, Mads and Dam, Rikke Friis (eds.). "The Encyclopedia of Human-Computer Interaction, 2nd Ed.". Aarhus, Denmark: The Interaction Design Foundation. Available online at http://www.interaction-design.org/encyclopedia/ user_experience_and_experience_design.html
  10. 10. Philips Wake-Up Light • E.g. of using design and technology to mimic a familiar experience. • Not so much about specific elements of industrial design or fancy interfaces. • More so about how you transcend the material to create an experience Hassenzahl, Marc (2013): User Experience and Experience Design. In: Soegaard, Mads and Dam, Rikke Friis (eds.). "The Encyclopedia of Human-Computer Interaction, 2nd Ed.". Aarhus, Denmark: The Interaction Design Foundation. Available online at http://www.interaction-design.org/encyclopedia/ user_experience_and_experience_design.html
  11. 11. Inevitable Variables • The user • Each individual assigns unique attributes to a product or service when using it. • Unique expectations based on past experience, personal preference, etc. • The situation (“Why User Experience Cannot Be Designed,” Helge Fredheim, Smashing Magazine, March 15, 2011.)
  12. 12. Assessment
  13. 13. UX Methodologies In Problem Solving • Discovery • Iteration • Execution/Implementation • Evaluation
  14. 14. Value of UX Thinking The end product isn’t just a solution to a problem, but the best solution for the specific audience or user.
  15. 15. Wait. Where Are We? • Industry-accepted definitions of UX • The value of UX • Applying UX thinking in problem solving
  16. 16. Restaurants Through the Lens of UX • The product • The physical element • The human element
  17. 17. The Product • Ingredients (sourcing, freshness, origin, etc.) • Cuisine focus (Asian fusion, French, etc.) • Aesthetic (presentation, plates, etc.) • Quality assessment (taste versus price versus expectation)
  18. 18. The Physical • Location • Interior and exterior design • Auditory • Olfactory • Visual/Optical • Feel/Tactile • Gustatory Perception/Taste
  19. 19. The Human Element • Greeter/host, servers, employees, cooks v. chefs, even the busboy • Vernacular • Service structure: takeout/behind the counter v. table service, etc. • The variables of the individual and the situation
  20. 20. Quantity v. Quality
  21. 21. Conditioned Expectations
  22. 22. So The UX Of A Restaurant Is The Combined Result Of: • The Physical • The Human • The Product • Variable of past experience • Variables of individual and situation
  23. 23. Restaurants & UX Thinking Are they doing it?
  24. 24. Wrap It Up • What is UX? • What does good UX achieve? • UX Thinking • The UX of Restaurants • Conclusion • Questions
  25. 25. Thank you. Questions?
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