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The intent of this presentation is to help entrepreneurs refine how they talk about their company. We emphasize the need to step away from the one-size-fits-all elevator pitch, and start to consider ways to create a more contextually tailored, audience specific story. This includes highlighting key components of good storytelling as well as why each is important; providing entrepreneurs with the language to be able to deconstruct and evaluate their stories.
We closed the event with a brief workshop to help entrepreneurs define their key audiences and the specific talking points that each need to hear.
We presented this to a group of entrepreneurs participating in FastFWD Philadelphia's incubator, put on by GoodCompany Ventures.