A Complete Step By Step Guide To Keyword Research and Onpage SEO

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Get to Know how all SEO Experts Rank their Websites
By Morgan Andayi

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  • Get my new presentation on Social Media for Marketing http://www.slideshare.net/andayiseo/social-media-101-38631791
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  • Hey Morgan ! This is a really helping slide for keyword research and I really appreciate it. I've some questions for you hope you'll answer them. Ok I've selected 'download new movies' as my keyword and i can see that almost more than 32,000 websites has this keyword on exact search and on allintitle:'download new movies' I can see almost 1200 websites has this keyword in their title and in allinurl:'download new movies' search I find out that almost 35 websites has it in their url. My question can I select this keyword for my website or should go with another new keyword. Please give me a clear idea. I'm really confused and annoyed with keyword research. I know its the most important thing for a website. I hope you'll help me on this. Thanks. My email id is for.business24@gmail.com
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A Complete Step By Step Guide To Keyword Research and Onpage SEO

  1. 1. Disclaimer THE CONTENTS OF THIS MANUAL REFLECT THE AUTHOR‟S VIEWS ACQUIRED THROUGH HIS EXPERIENCE ON THE TOPIC UNDER DISCUSSION. THE AUTHOR OR PUBLISHER DISCLAIMS ANY PERSONAL LOSS OR LIABILITY CAUSED BY THE UTILIZATION OF ANY INFORMATION PRESENTED HEREIN. THE AUTHOR IS NOT ENGAGED IN RENDERING ANY LEGAL OR PROFESSIONAL ADVICE. THE SERVICES OF A PROFESSIONAL PERSON ARE RECOMMENDED IF LEGAL ADVICE OR ASSISTANCE IS NEEDED.WHILE THE SOURCES MENTIONED HEREIN ARE ASSUMED TO BE RELIABLE AT THE TIME OF WRITING, THE AUTHOR AND PUBLISHER, OR THEIR AFFILIATES, ARE NOT RESPONSIBLE FOR THEIR ACTIVITIES. FROM TIME TO TIME, SOURCES MAY TERMINATE OR MOVE AND PRICES MAY CHANGEWITHOUT NOTICE. SOURCES CAN ONLY BE CONFIRMED RELIABLE AT THE TIME OF ORIGINAL PUBLICATION OF THIS MANUAL.THIS MANUAL IS A GUIDE ONLY AND, AS SUCH, SHOULD BE CONSIDERED SOLELY FOR BASIC INFORMATION. EARNINGS OR PROFITS DERIVED FROM PARTICIPATING IN THE FOLLOWING PROGRAM ARE ENTIRELY GENERATED BY THE AMBITIONS, MOTIVATION, DESIRES, AND ABILITIES OF THE INDIVIDUAL READER.THIS DOCUMENT CONTAINS BUSINESS STRATEGIES, MARKETING METHODS AND OTHER BUSINESS ADVICE THAT, REGARDLESS OF MY OWN RESULTS AND EXPERIENCE, MAY NOT PRODUCE THE SAME RESULTS (OR ANY RESULTS) FOR YOU. I MAKE ABSOLUTELY NO GUARANTEE, EXPRESSED OR IMPLIED, THAT BY FOLLOWING THE ADVICE BELOW YOU WILL MAKE ANY MONEY OR IMPROVE CURRENT PROFITS, AS THERE ARE SEVERAL FACTORS AND VARIABLES THAT COME INTO PLAY REGARDING ANY GIVEN BUSINESS.PRIMARILY, RESULTS WILL DEPEND ON THE NATURE OF THE PRODUCT OR BUSINESS MODEL, THE CONDITIONS OF THE MARKETPLACE, THE EXPERIENCE OF THE INDIVIDUAL, AND SITUATIONS AND ELEMENTS THAT ARE BEYOND YOUR CONTROL.AS WITH ANY BUSINESS ENDEAVOUR, YOU ASSUME ALL RISK RELATED TO INVESTMENT AND MONEY BASED ON YOUR OWN DISCRETION AND AT YOUR OWN POTENTIAL EXPENSE.YOU FURTHER AGREE THAT OUR COMPANY CANNOT BE HELD RESPONSIBLE IN ANY WAY FOR THE SUCCESS OR FAILURE OF YOUR BUSINESS AS A RESULT OF THE INFORMATION PRESENTED BELOW. IT IS YOUR RESPONSIBILITY TO CONDUCT YOUR OWN DUE DILIGENCE REGARDING THE SAFE AND SUCCESSFUL OPERATION OF YOUR BUSINESS IF YOU INTEND TO APPLY ANY OF OUR INFORMATION IN ANY WAY TO YOUR BUSINESS OPERATIONS Copyright © 2012 Webonmobi
  2. 2. Thank you for downloading the free step by step Guide to Keyword Research and On- Page SEO.You may contact me directly Below My Blog bownzcash@gmail.com Call me on Skype Our Facebook page Follow me on Twitter Copyright © 2012 Webonmobi
  3. 3. This Guide will take you step by step while explaining to you the different Methods that SEO Gurus take to rank their websites. Please not that I cannot guarantee that you will be able to rank your website in 1 month.But this methods have been successful for meIf you have any questions/comments do send a message via my email address bownzcash@gmail.com I will be happy to help you.To Start of, make a list of about 10 major keywords that sum up what our website is all about. These may be single keywords and some very common phrases that people are searching for.Remember you will be using these keywords to create content for your website. Copyright © 2012 Webonmobi
  4. 4. We will get right into it. I will be showing you how to find the right keywords to target. If you want to get into niche marketing,1 then you better read up before you choose your domain name. If you already have a website with a domain name do not worry, you will still be able to rank your website. But it is highly advisable to get a Keyword Rich Domain name.For instance you are a roof repair company, you would want to register a domain name that is closely related to roof repairs a good example would be nairobiroofrepairs.comThe above keyword would only be ideal if your customers are based in Nairobi.Follow this steps in selecting a keyword Rich Domain nameLocalAreaName+Keyword.comOr Keyword+localAreaname.comYou can even go for Keyword.com but in most cases it is usually taken by a competitor. Copyright © 2012 Webonmobi
  5. 5.  If you target the wrong keyword then simply put, you will have a hard time to rank that keywords. If you target the wrong keyword then it only means you will only get untargeted visitors to your website. This will result into very minimal or no sales at all. Another thing if that keyword has extremely low searches/month then you will not be able to get enough visitors to your website Step I Google Keyword ToolThe first thing that you will do is to get an adwords account.Head over to https://adwords.google.com/select/KeywordToolExternalGoogle has an adnetwork, if you didn‟t know already. Google adwords customers, often business owners or marketers bid an advertisement placement for certain keywords. These adwords customers use a tool called Google Keyword Tool to find the keywords to bid for. This tool provides us with information on thousands (if not millions) of keywords.Once you have registered and signed in, you need to start searching. Remember the 10 keywords you came up with. Enter each one of them in the text box and click search. Remember to repeat this for all the Keywords you came up with.You will get a complete list of keywords after you have clicked on search. Copyright © 2012 Webonmobi
  6. 6. Next we need to refine what we see. The search counts are inaccurate right now. There are 3 types of search counts: Broad, exact and phrase. By default we are looking at „Broad.‟ Broad match accounts for all the relevant variation of your keyword.Google foes on to explain “Keyword variations can include synonyms, singular/plural forms relevant variations of our keyword and phrases containing your keywords.”Broad match is useful if you want to know if your market is scalable. You want to ensure yourself that after you have occupied most of the traffic for the keyword, there are variations that you can rank for too.The next match type is „exact match‟ This is what I use and I believe you should use it too. It is the number of times a particular keyword is searched in Google per month.Lastly, „Phrase Match‟ is the number of times your keyword is contained in a search. If my keyword is „roof repairs” then it will include “Best roof repairs” “Leaking roof repairs” etc.There are more search engines other than Google. For the sake of easy numbers lets say Google occupies 50% of search Engine traffic. If Google says a keyword gets 3000 exact searches per month, then roughly 6000 exact searches per month for the particular keyword. You must also remember, all of theses searches do not mean visits to your website. Even the first ranked sites rarely get over 75% of the traffic. Copyright © 2012 Webonmobi
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  8. 8. So please select the [Exact] button, and uncheck Broad. Now you have a bunch of keywords, ranging in all sizes, click “Advanced options and filters” and add the following filters:1. Local monthly searches >=10002. Global monthly Searches >=15003. Global monthly Searches <=50004. Approximate CPC2 >$0.50Then select USA as your country. Unless you are doing keyword research outside the English language. USA has around 267000000 English speakers. USA is a profitable market, as its where most adertising English business are located.I put my C.P.C (Cost per Click) as over $0.50 as I like to keep my options open. You should also remember that you do not get paid the exact amount of CPC listed for a keyword on Google Adsense and that the CPC isn‟t the same every time.So now we have a list of keywords. There is a competition column, but that does not mean Search Engine Competition, it actually means Adwords Competition. If the competition is high then usually it means the keyword is profitable and there will be lots of relevant ads showing on your site. It also means that there will be lots of relevant advertisements showing on your website. Ignore Adshare, Searchshare and any other column I do not mention. If your CPC column does not appear, there is a drop down menu called columns on the page and you can click that to enable different columns.We will also consider search trends. We only want keywords that are reliable and long term. Find a keyword with a fairly steady search trend. Copyright © 2012 Webonmobi
  9. 9. Note:Do not choose keywords that: Contain brand names. The owner of the brand will usually outrank you with their site and be very hard to compete with. Are holiday-themed. “Halloween costume ideas”, “Christmas trees” will only be around for a couple of months of the year and the rest of the year they are completely uselss.Start scanning through the keywords, find keywords that are atleast 3 words in length as they will be easier to rank in search engines. For instance for the keyword „Roof repairs‟ I would select; “Flat roof repair” “rv roof repair” “Roof replacement cost‟Now that I got 5 or so keywords to work with, the next thing I want to do is search for their exact match domains.Head over to http://www.godaddy.com/domains/searchbulk.aspx and put as many keywords as you feel comfortable. I put the I have selected above and check the 3 TLD3 (Top level Domain). The main TLDs are .com .org and .netSo if you find that .com, .net and .org are all taken try this. locationarea+{keyword}.com The{Keyword}s.com Best{Keyword}.com Copyright © 2012 Webonmobi
  10. 10. You should know one thing, there is no way you can 100% determine the level of difficulty of a keyword. You can use paid tools like „Market samurai‟ to check the difficulty rating.However market samurai is expensive for keyword research. If you have just started on internet marketing, I would advice you not to spend so much money on marketing tools.We will be using Google to select the least competitive keywords. Now head to http://giyf.com and enter your keywordCheck out the first 3 results?. Are all of the top 3 websites authority sites?By authority sites, I mean sites that the average person in that niche would be aware of.Also checkout to make sure there aren‟t any .edu and .gov sites in there. Edu and .Gov Websites are highly valued by GoogleCheck the Title, the Url and the Description Is the keyword in the Title? If it isn‟t Is the keyword in the URL? If it isn‟t then it‟s a plus for us. Is the keyword in the Description? If it isn‟t then it‟s a plusThe keyword is always found in one of the three given locations in SERPS4 (Search Engine Results Page).The lower the keyword is found in the specified location the easier it will be for you to Outrank that website. Copyright © 2012 Webonmobi
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  12. 12. Google offers a quick way to find all of this out. Search the following 3 phrases on Google. Replace golf with your keyword and ensure to enter the quotations. “yourkeyword" allintitle:”yourkeyword" allinurl:“yourkeyword" Look at the number of results for each search. The first search is exact match. It tells you the number of times your keyword appears anywhere on almost every web page. The second search is allintitle. It tells you the number of times your keyword appears in the title. The title is displayed in two places on your browser. It is what the tab is called on the top of the browser, and its beside the firefox icon in the task bar. The third search is allinurl. It tells you the number of times your keyword appears in the url. Each word may be seperated by a hyphen.This is not the end of Keyword Research.Yes it seems like a lot of work but it is more satisfying to manually pick keywords. Because I know you will be more satisfied if your success was due to your own efforts. Copyright © 2012 Webonmobi
  13. 13. Choose longtail keywords. Three words is a good example. Eg “How to Drink wine first” The reason for picking a long term keyword is for instance I rank no 1 for “How to Drink wine fast” I will also rank for “How to Drink wine” and “Drink wine fast.” In that way you are making it more easier to rank for more keywords in the future. Copyright © 2012 Webonmobi

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