Andrew Swank Portfolio
Upcoming SlideShare
Loading in...5
×
 

Andrew Swank Portfolio

on

  • 748 views

Social media, marketing, and design portfolio. Updated May, 2012.

Social media, marketing, and design portfolio. Updated May, 2012.

Statistics

Views

Total Views
748
Slideshare-icon Views on SlideShare
740
Embed Views
8

Actions

Likes
0
Downloads
1
Comments
0

1 Embed 8

http://www.linkedin.com 8

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution-NonCommercial LicenseCC Attribution-NonCommercial License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Andrew Swank Portfolio Andrew Swank Portfolio Presentation Transcript

    • Portfolio May, 2012 ADSwank@gmail.com 330.620.2172
    • Table of Contents Digital Strategy for The Vault 3 Zipcar Advertising Project Winner 8 Marketing Intern at Life is good. 16 eclipse: the personal cabana Business Plan 24 Personal Projects 30 2
    • Current Client: The Vault Digital strategy and social media management. 2012 3
    • Current Projects• Transitioning “friends” to “likes”• Promoting events• Amassing a Twitter following• Creating deals via FourSquare to increase visibility and gain customers• Brokering a deal with OpenTable• Web redesign 4
    • The Vault Logo Redesign• Client specifications – Younger-looking – Name connotations – Blueprint theme• New Logo – More energetic – Employs classic vault imagery – Scalable for print & icon formats 5
    • The Vault Events• Digital invites for – Musical guests – Private parties – Special hours for holidays• Promote on Twitter & Facebook 6
    • The Vault Event Invites 7
    • Zipcar Advertising ProjectWinner of the BU competition, selected by the Zipcar marketing team. 2011 8
    • Zipcar Advertising ProjectStrategy Advertising & Design• Market Research • “This is not a car.” Print Ads – ZMETs • Facebook Competition – Surveys – Multi-Attribute Scores vs. • Mobile App Mockup Competitors • Concept and all creative• “This is not a car.” development by Andrew Campaign Swank – Bus Ads – Facebook Competition – Brand Ambassadors – Mobile App – PR Campaign: “Zipcar Cares” 9
    • “This is not a car.” Print Ads 10
    • “This is not a car.” Print Ads 11
    • Research Supporting MajorSelling Idea• From ZMET and survey data• Self-sufficiency is incredibly important to college students• Convenience is the key to maintaining college users• Students are aware of Zipcar brand, but do not understand the service 12
    • Bus Ads• Year-round advertising• Present in major cities• Targets both public transportation users and car owners who may need another vehicle, or resent public transit 13
    • Facebook ContestKey Features:• Integration of print advertising into digital channel• Prompting deeper brand interaction by new and current college customers 14
    • Mobile App• Adding a loyalty program – For every $200 spent on driving, receive $6 of free driving credit – Promote more frequent use – Limited redemption periods 15
    • Life is good.Work as a marketing intern. 2012 16
    • Life is good.Visual Rebranding Facebook Applications• YouTube • Locations• Twitter • Radio• Facebook • E-mail SignupBrand Studies Copywriting• Social Media Best Practices • Avg. >380K impressions/post• Visual Branding • Avg. >2K likes/post • Avg. 227 comments/post, 31% more than typical Life is good post 17
    • YouTube LayoutKey Features:• Clickable links to homepage, Facebook, Twitter in header bar• Vignetting background image to standardize appearance among different resolution browsers 18
    • Twitter LayoutKey Features:• Left navigation indicating locations of other social channels• Vignetting background image to standardize appearance among different resolution browsers 19
    • Facebook LayoutKey Features:• Simplified “About” box• Organizing applications for easier navigation• Addition of channel-integration apps Twitter & YouTube 20
    • “Life is good. Radio” App• Design – Music note icon matches brand colors – Links match brand colors blue shades• Coding – html – iframe sourced from CustomChannels.net – Plain text 21
    • “Find A Store” App• Design – Map icon matches brand colors, but familiar format – Links match brand colors blue shades• Coding – html – iframe sourced from custom Google Map – Plain text 22
    • “E-mail Signup” App• Design – Fully aligned with brand imagery• Coding – html mockup – Built with MailChimp 23
    • eclipse: the personal cabana Product development and business plan. 2011 24
    • eclipse: the personal cabanabusiness planStrategy Design• IT strategy • Logo – Digital marketing • Website (no longer live) – Necessary hardware and • Facebook software purchases for business • Twitter• Sales channels • Wordpress• Social media • Packaging • POP Display • Print Ads 25
    • WebsiteHomepage: product description, site directory, RSS feed, Cabana Club: the online community for eclipse,and newsletter signup featuring or blog, testimonials, customer survey, and video About Us: includes company and contact information Purchase: product views in all colors, links to digital storefronts 26
    • eclipse Packaging 27
    • eclipse POP Display• Key considerations – Logo prominence – Tagline exposure – Space efficiency• Design aspects – Logo and tagline featured prominently – Small footprint with large capacity 28
    • Magazine Spread 29
    • Personal Projects Business cards featuring social media buttons. 2012For me. For my friends. For learning. For fun. 30
    • Tumblr andandrew.tumblr.com/ Pending Changes • Title runoff • Scrolling social media buttons • Formatting for consistency regardless of screen resolution • Post title buttons change color on mouseover • Footer formatting with “Stop” button first & last post pages 31
    • Pink, Maroon, Navy Gold, Transparent Blacks Edition of Five Artist’s Proof 18” x 18” three-color woodcuts of Trick Daddy’s Grill 2012 32
    • Recent typography experiments. May be screen printed. 2012 33
    • Combining simple graphics and text to concisely illustrate more complex concepts. 2008 34
    • National coloring book publisher in need of a logo redesign.Top is current logo. Bottom two are potential logos. Color choices to come. 2012 35
    • Thank You