06 - TYIB - Social Networks

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  • 1. •  Web 2.0  •  Industry distruptors  •  Commercial aspects of Web 2.0, social media 
  • 2. Mashups & Filters: Social Media: Enterprise:
  • 3. •  Disruptors – Companies that introduce a significant change in their industries thus cause disruption in the conventional way of doing business
  • 4. 1.  Is the service or product simpler, cheaper, or more accessible? 2.  Does the disruptor change the basis of competition with the current suppliers? 3.  Does the disruptor have a different business model? 4.  Does the product or service fit with what customers value and pay for?
  • 5. Commercial Aspects of Web 2.0, Social Networks
  • 6. •  Cheap advertisement •  Wider market •  Source of feedback similar to focus group •  Viral marketing •  Increased web site traffic •  Increased sales resulting in profit
  • 7. •  Tremendous ad-revenue potential •  Brand-created entertainment content Ronaldinho: Touch of Gold •  User-driven product advertising Nokia N90 •  Multichannel word-of-mouth campaign •  Customer product reviews