How Using
Big Data Can Tell
Personalized Stories
#datastory
Who We Are
Eric Shoup,
EVP of Product at
Ancestry.com
Francois
Ajenstat, Sr. Director
of Product at Tableau
Software
2#dat...
What can all of this data mean—and more
importantly, how can we make it useful?
4#datastory
How many 9s?
5#datastory
The human visual system is powerful
6#datastory
7#datastory
vs.
8#datastory
―The shortest distance between truth and a human being is a story.‖
– Anthony de Mello, One Minute Wisdom
9#datastory
10#datastory
Storytelling with data
– the
good, bad, ugly, and
beautiful
11#datastory
Think of your analysis as a story
12#datastory
13
Make it relevant
#datastory
What are the
challenges inherent in
unlocking data
insights and stories?
14#datastory
What does the future of
storytelling look like?
15#datastory
Keep the conversation going on Twitter: #datastory
16#datastory
How can effective stories be created
using data?
• Keep it...
SXSW Core Conversation - How Using Big Data Can Tell Personalized Stories
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SXSW Core Conversation - How Using Big Data Can Tell Personalized Stories

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SXSW Core Conversation - How Using Big Data Can Tell Personalized Stories

  1. 1. How Using Big Data Can Tell Personalized Stories #datastory
  2. 2. Who We Are Eric Shoup, EVP of Product at Ancestry.com Francois Ajenstat, Sr. Director of Product at Tableau Software 2#datastory
  3. 3. What can all of this data mean—and more importantly, how can we make it useful? 4#datastory
  4. 4. How many 9s? 5#datastory
  5. 5. The human visual system is powerful 6#datastory
  6. 6. 7#datastory vs.
  7. 7. 8#datastory
  8. 8. ―The shortest distance between truth and a human being is a story.‖ – Anthony de Mello, One Minute Wisdom 9#datastory
  9. 9. 10#datastory
  10. 10. Storytelling with data – the good, bad, ugly, and beautiful 11#datastory
  11. 11. Think of your analysis as a story 12#datastory
  12. 12. 13 Make it relevant #datastory
  13. 13. What are the challenges inherent in unlocking data insights and stories? 14#datastory
  14. 14. What does the future of storytelling look like? 15#datastory
  15. 15. Keep the conversation going on Twitter: #datastory 16#datastory How can effective stories be created using data? • Keep it simple. Let the data speak for itself. • Be visual • Make it relevant. Know your audience. • Invite discovery

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