• Like
AHS13 Diana Rodgers and Robb Wolf — Liberation from the Industrial Food System
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

AHS13 Diana Rodgers and Robb Wolf — Liberation from the Industrial Food System


Americans are growing more disconnected from their food. Many people are catching on to the increased nutritional benefit of joining a CSA or sourcing grass-fed beef. However the reasons to source …

Americans are growing more disconnected from their food. Many people are catching on to the increased nutritional benefit of joining a CSA or sourcing grass-fed beef. However the reasons to source your food from a small scale sustainable farm go beyond nutrition to include: economical, ethical, and environmental reasons. Learn the many ways you can liberate yourself and others from the industrial food system. By breaking free from agribusiness and the food giants, you are not only making a smart nutritional choice, but making a bold statement for many issues including better treatment of animals, biological diversity, land use, social justice and a more robust community.

Published in Technology , Economy & Finance
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide
  • Be part of the solution
  • Halweil, B. (2002). Home Grown: The case for local food. Worldwatch Paper 163. Retrieved Sept. 20, 2012.
  • Breed diversity is very important. The best way to ensure the continuance of old breeds it to eat them, creating a demand for them. When you visit the farm, do the animals look happy? Rethink that boneless, skinless chicken breast. Chickens raised for meat are some of the least sustainable animals out there. Focus on pasture raised herbivores like beef, lamb, and goats.
  • Unless you live in the jungle,stop eating so many mangoes and bananas, and more of the plants that actually grow near you.
  • This is purslane, has the highest omega-3 of any plant. it grows everywhere and is often used in spanikopita. Eat more foods like this. DO NOT pull up an entire ramp bed – the leaves are just as tasty and you can just pull a couple from the plant and let the plant live. Same with fiddleheads – pick a couple of fiddleheads from the fern, not all of them and kill the plant. HG’s in the pacific NW ate substantial amounts of purslane. Purslaneis the richest source of omega-3 fatty acids of any green leafy vegetable yet examined, and the eighth most “distributed” plant in the world (have to find out what “distributed” means to this author. More data on health benefits and HG references here http://www.scielo.cl/scielo.php?pid=S0716-97602004000200013&script=sci_arttext
  • Purslane is one of the plants that was part of the diet of hunter-gatherers in the Pacific Northwest section of the U.S. The large native population encountered at contact (ca. 1790-1850) was non-agricultural and obtained their food by foraging, harvesting and sometimes managing, natural, localized species of plants and animals.
  • this acts as a disincentive to take breaks for water or shade, as taking breaks would cut into their productivity and thus cut into their pay.
  • Robb – check out this movie called, “The Harvest: The Story of Children Who Feed America” Netflix has it. It also is listed as “The Harvest (la cosecha)”
  • This trailer in Immokalee, Florida, this trailer rents for $500 PER WEEK. 10 people live in a house this size. There is government housing, but you need to be documented to live there (60 % are undocumented) so mostly it is grower-owned housing where their rent is decucted from their paycheck or privately rented homes, many times the worker is charged by the head, not by the space, making it difficult for workers with families – having to pay per child too.
  • Bananas are the #1 consumed fruit in America. They don’t even grow here! Terrible working conditions, Harsh chemicals used, fossil fuels to import – one of the most unsustainable fruits to eat (plus it’s full of evil CARBS – ok, just joking)
  • It sucks doing the same menial job every single day (like killing chickens) farm work is hard, it’s good to vary it up. Happier and healthier work force.The only true way you know about how your food is grown is to visit the farm and see it for yourself.
  • The more exposure these kids have to real farm practices, the more likely they are to support this as adults. We’re not just interested in growing farmers, but growing children who have a respect for how important small scale farming is. As these kids become doctors and lawyers, they are more likely to vote on issues and spend their money in ways that support sustainable farming.
  • We do not need to be growing massive amounts of grain to sustain the worlds population. What we need to do is educate these people on holistic ways of growing their own food.
  • 1/3 of the planet’s land surface is occupied by seasonally dry grasslands in their many names and forms (savannas, range, steppes, prairies, shrublands, pampas, etc.). Amazingly beautiful, full of life, and biological diversity. Seasonally dry or cold is a common denominator of these landscapes. There is only 10% cropland in the world. On about 90% of the land only livestock and wildlife can feed people over these enormous areas of the U.S, China, Australia, Africa.
  • In terms of Savory’s land restoration work – we use Nature’s model and a key restoration tool: Livestock. And here, we experience very different realities to the idea or concept of livestock – or a domesticated large herbivore.
  • Let’s look at what happens when we use cattle. We will impact the foreground only so that you can see the result.That grass now has the ability to be cycled biologically and is on the soil as dung, urine or soil covering litter and the soil is ready to hold every drop of rain when it comes.On this site the grass almost doubled when the rain came.
  • Arizona, and Zimbabwe respectively taken the same day and which have similar soils and the same precipitation. The pictures on the right are examples of properly managing livestock through Holistic Management to restore grasslands. On the left we see examples of improperly managed livestock as well as exclusion from grazing.
  • Robb, you should read this: http://www.savoryinstitute.com/faq/ and in particular this one:http://www.savoryinstitute.com/wp-content/uploads/2013/04/Savory_Institute_Methane_Paper_April2013.pdf so you can help me field questions. I’ll get too nervous and forget the answers.
  • How sustainable is this? The packaging, the ice packs, the shipping of it? Do you really know where this meat came from, how it was raised, and it’s growing conditions? How was it slaughtered? What did it eat? Visit your farms, don’t rely on marketing to tell you. Farmers can be slick marketers too!
  • Old chinese saying, “If everyone swept their front stoop, the whole street would be clean” Do your part and give a shit.When I say roadkill, I do not mean skunk pizza. I mean a deer that has been struck and freshly killed, unaware the blow was coming. I can leave this out if its too gross. I kind of like the shock factor of it.
  • I have a conference call with them (Relay Foods) next week and may get a better image, just to learn more about what they’re doingAgriculture Aggregation: Relay Foods, located in the Virginia area connects folks with farms and has a central distribution point. Joel Salatin is also doing this. Getting rid of the bricks and mortar and cash register in the retail interface is critical to creating economies of scale in local aggregation, marketing, and distribution
  • Robb – do you want to use the word CrossFit? I can’t seem to find a good number of how many affiliates there currently are – google is all over the place. Farm event ideas: dig a trench for time, flash mob weeding, highland games, pot lucks Farming is hard work – squats = harvesting, etc. Farmers carries with REAL water buckets, catching melons without dropping them, quickly in the hot sun for hours? Hard!
  • Will have a corresponding page on your site to accompany this presentation.


  • 1. Liberation from the Industrial Food System Photo credit: Paul Cary Goldberg
  • 2. The Paleo Movement • Beyond optimal human nutrition, the Paleo can involve supporting: – Local communities – Animal welfare – Biodiversity – Social justice – Environmental – Global hunger issues – Giving back to the community
  • 3. The Multiplier Effect
  • 4. Small Scale Financials More likely to spend their dollars in the community on farm- related inputs (e.g., machinery, seeds, farm supplies, etc.) Food grown locally, processed locally, and distributed locally (for example, to local restaurants) generates jobs and subsequently helps stimulate local economies Plus, local produce is fresher, lasts longer, and has a higher nutrient value than shipped produce. Source: Halweil, B. (2002). Home Grown: The case for local food. Worldwatch Paper 163. Retrieved Sept. 20, 2012
  • 5. Animals on Sustainable Farms • Animals are subjected to less stress • Less chemicals, antibiotics • Happier conditions • More peaceful slaughter Small scale farms are more likely to raise animals that will thrive in heartier conditions (not your typical CAFO breeds) preserving old breeds. Photo credit: Paul Cary Goldberg, Clark Farm
  • 6. Plant Diversity • CSAs strive to grow a wide variety of plants for their members instead of a monocrop of organic spinach, which is much healthier for the soil. • They practice vegetable crop rotation and enrich their soil with minerals. • Truly sustainable farms incorporate animals for a complete biological circle. • Learn to eat what thrives around you, instead of just following a recipe and buying the ingredients. Photo source: vegetablegardener.com
  • 7. Eat Wild Foods, Sustainably
  • 8. FA Composition of Purslane Fatty Acid Purslane Spinach Buttercrunch Lettuce Red Leaf Lettuce Mustard 14:00 0.16 0.03 0.01 0.03 0.02 16:00 0.81 0.16 0.07 0.1 0.13 18:00 0.2 0.01 0.02 0.01 0.02 18:1 9 0.43 0.04 0.03 0.01 0.01 18:2 6 0.89 0.14 0.1 0.12 0.12 18:3 3 4.05 0.89 0.26 0.31 0.48 20:5 3 0.01 0 0 0 0 22:6 3 0 0 0.001 0.002 0.001 Other 1.95 0.43 0.001 0.12 0.32 Total FA 8.5 1.7 0.601 0.702 1.101 SIMOPOULOS AP, SALEM N JR (1986) Purslane: a terrestrial source of omega-3 fatty acids. N Engl J Med 315: 833
  • 9. Social Justice • Average income of crop workers is between $10,000 to $12,499 for individuals and $15,000 to $17,499 for a family. • To give you an idea, the federal poverty line is $10,830 for an individual or $22,050 for a family of four (in 2009). Source: National Farm Workers Ministry, Photo: “The Harvest: The Story of Children Who Feed America.
  • 10. US Farm Workers • “Piece rate” wages - based on how much is picked • The piece rate for orange juice in Florida is 85 cents per 90-pound box of oranges. • Average productivity for a worker is 8 boxes per hour, which means that during an 8-hour workday, a worker will produce 64 boxes of oranges (or 5,760 pounds of oranges!). • According to the 85 cents piece rate, a worker would receive only $6.80 an hour, which is significantly less than Florida’s $7.31 minimum wage (as of 2011). Source: National Farm Workers Ministry
  • 11. Children in the Fields • Estimated 500,000 farm workers under the age of 18 • Exempt from most labor laws • Extreme working conditions • Exposed to chemical pesticides • 70% of all injuries with tractors are children • Emotional strain on kids (unstable home life) • Sexual abuse Source: National Farm Workers Ministry, Photo: “The Harvest: The Story of Children Who Feed America.
  • 12. Farm Worker Housing Photo source: nfwm-yaya.org
  • 13. Farm Worker Housing Image: Grist.org
  • 14. The Problem is Worse in Other Countries Image: http://coltoonie.wordpress.com
  • 15. Small Scale, Sustainable & Socially Just • Small farms and CSAs more likely to pay a living wage. • More likely to have multiple tasks, healthcare, days off, and advancement opportunities for workers. • Sustainable farmers are more likely to have an open door policy, education and apprentice programs – supporting the future generation.
  • 16. Farm Based Education Image: Paul Cary Goldberg, Clark Farm, Carlisle, MA
  • 17. Once it’s gone, it’s gone Image: Alex S. MacLean: Circular Housing Development, Sun City, Arizona
  • 18. Can We Feed the Planet on Paleo? Image: foreignpolicy.com
  • 19. Grasslands of the World 5 Billion Hectares of Hope Seasonally Dry Grasslands of our Planet Data Courtesy of WRI Image: Savory Institute
  • 20. Nature’s Model Image: Savory Institute
  • 21. Biological Breakdown Image: Savory Institute
  • 22. Reviving Soils Images: Savory Institute
  • 23. Before and After 3 Years Images: Savory Institute
  • 24. What about all that Methane? The majority of methane production comes: •Manure lagoons •Conversion of forest to croplands for animal feed •Market-related transportation •Melting of permafrost and seabed methane sinks Source: The Savory Institute Photo credit: http://www.bluegranola.com/tag/north-carolina/ The benefits of eco-restoration through Holistic Management of Livestock far outweigh any net positive methane balance (if there is any) resulting from Holistic Planned Grazing.
  • 25. But, I Buy Grass Fed Meat!
  • 26. What You Can Do • Grow it yourself (no space? Containers, Community gardens) • Hunt it yourself • Roadkill (seriously) • Join a CSA • Farmers Markets • Agriculture Aggregation
  • 27. The Next Big Thing
  • 28. Private Food Donations • Private business can help food insecure populations.
  • 29. Farm to Gym Challenge • There are approximately 8,000 CrossFit Gyms across the world • Every gym select a local food ambassador • Educate: – Plan events “Meet the Farmer Day” – Start a buying club for dry goods – Meat shares – On farm events (Gym to Farm)
  • 30. Make It Happen • September is “local food month” • Visit Robb’s site for info on how to get started: book suggestions resources inspiration post your farm to gym stories contest
  • 31. Gym as primary care medicine Decentralized food production & tilization Risk assessment + EvoMed education Corp & Gov involvement Alternative healthcare and food model