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Adidas presentation
1. Adi Dassler had a dream: to make the best sport shoes possible.
2. What Adi Dassler want?
To produce the best shoe to serve the needs of the sport.
To protect the athlete from injury, and to make the product
durable.
To make products that combine strength with innovation.
5. Strengths Weaknesses
•Largest international portfolio of •Rigid pricing structure
sport ambassadors •Has not done well in some subcontinent
•Sponsors football teams with markets
maximum fan following
•Highest brand image in some
countries
Opportunities Threats
•Opportunity to expend on •Competitors(like Nike) have a greater
international market market share and a larger budget
•Increasind demand on the •The newly born several brands like
sportswear Cat, Gap have increased their
advertising budget in recent years
6. Advertising strategy
The Adidas strategy was based on:
endorsement focus strategy;
advertising;
sponsorship focusing on major global events;
sports associations/teams;
sub-brands;
7. Famous slogans:
“We know then- we know now”
“There is nothing between you and success, so
exceed your own expectations and limitations”
“Earn it”
“Impossible is Nothing“
“Adidas is all in“