Social networking (Web 2.0) changed the way of interaction and communication of humans-to-humans, companies-to-customers, universities-to-students and state-to-citizens. The movement from static web pages (Web 1.0) to social networking and the rapid growth of smart devices created a new need for more complex data-on-demand across multiple platforms and devices. Cloud computing, miniaturization of sensors and low energy wireless technologies offered adequate possibilities to measure and understand environmental, health, industrial and other indicators, delivered in smart devices or in the web. The skyrocketing proliferation of the bidirectional communication between sensors and smart devices created a new series of products bringing us to the era of Internet-of-Things (IoT). The ubiquitous computing (presumed as Web 3.0) states that computing will appear in any device and in any location. Smart Wearable Systems (SWS) constitute the latest effort of academia and industry to toward this direction, aiming to enhance the communication and the velocity between IoT applications, smart devices (smartphones, tablets & smart TVs) and social networks. In this paper an analysis over social aspects of SWS is performed. Recent reports show that IoT market will be bigger than the total market of smart devices and PCs combined, enlarging the overall interest.
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