Jack Daniel's Barbecue Sauce - Marketing Plan
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Jack Daniel's Barbecue Sauce - Marketing Plan

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Business/Marketing plan for Jack Daniel's Barbecue Sauce - Team presentation - ACP Marketing - University of California Irvine, 2013.

Business/Marketing plan for Jack Daniel's Barbecue Sauce - Team presentation - ACP Marketing - University of California Irvine, 2013.

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Jack Daniel's Barbecue Sauce - Marketing Plan Jack Daniel's Barbecue Sauce - Marketing Plan Presentation Transcript

  • Ana Sasso Daria Krasavina Jose Melero
  • US sauce market: US$ 19 bill/year 9% of it: spicy sauce - US$ 540 mill AMERICAN PEOPLE SPICY SAUCES
  • HOW? (financials projections)
  • BBQ in the USA isn’t just a cooking method – it’s part of the local identity
  • Steak - Sizzle
  • SEGMENTATION PEOPLE WHO ENJOY EATING TARGET PEOPLE WHO ENJOY BARBECUED FOOD POSITIONIG NEW FLAVOUR TO NEW BBQ SAUCE
  • S: globally recognized brand; W: already has a lot of sauces, including BBQ; O: new market segment; T: Unilever owns 10% of the share now.
  • Mission statement Transform simple moments to the great experiences
  • PLACEMENT
  • PROMOTION
  • JACK DANIELS BBQ COMPETITION
  • PRICING • Supermarket - 14$ • Restaurants - 20$
  • “To do common things uncommonly will bring sucess” Henry Heinz, founder of Heinz