A new service that transforms the experience of filling up your car at the gas station into a VIP experience by providing to the fast and busy executives that value a 1st class service

3. Opportunity
Filling gas is an UNPLEASANT EXPERIENCE because:
•
•
•
•
It takes time
It’s dirty
It’s unpleasant
It’s a do it yourself 90% of the time

4. Our Vision
To design a NEW SERVICE that
transforms this experience into a VIP one
providing to the fast and busy executives
that long for a 1st class feeling

5. Our Value Proposition
By providing a VIP service that offers:
• Uniqueness
• VIP feeling
• Convenience
• High Impact Experience
• City wide location
• Speed

6. Our Offer

7. Our Offer
60 seconds app that
allows you to:
• Find the closest 60
seconds gas station to
you
• Choose the services
desired
• Book a time
• Confirm the bookin
• Pay for the service
A team of experts that
comes
together
to
service your car in
a professional and
individually designed
for you

8. Service Package
Premium
Advanced
all services included
+ 0,22 / liter
choose one service
+ 0,15 / liter
Our services:
• Fuel gas
• Calibration of tires
• Wash the glass
• Check oil and water
• Check extinguisher validate
• Convenience delivery

9. Map of the offer

10. Map of the offer

11. GIORGIO:
Personas
SIMONA:
40 years
High Class Business Man
Thrives on the executive lifestyle
Loves feeling pampered
34 years
Executive
Busy Daily Schedule – Family & Work

12. storyboard

13. touchpoints
Logo

14. touchpoints
SUITS

15. touchpoints
VIP lane

16. touchpoints
Sticker

17. touchpoints
App

18. touchpoints
Attendent’s
ipod

19. touchpoints
Local APP
For customers

20. Space layout

21. Business model

22. Business model

23. Business model

24. Business model

25. Business model

26. Business model

27. Business model

28. Business model

29. Business model

30. Business model

31. System map

32. Financial Estimate

33. Tomorrow
Evolution of the 60 seconds gas station:
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•
•
•
•
•
•
Automated Gas Refill
Automated technology
Community hub
Bike Check
Electric Charge
Mobility Station
Future Technologies
Always with a personalized, detail oriented with a
focus on the VIP customer

34. Thank you!
Rafael Daron
Ana Luis
Susana Ojeda
Davide Rolando