Yaron Moradi, Conduit

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The New Mobile Real Estate^ How to Drive Engagement, Retention, and Monetization Rights Through the Lock Screen, -- Yaron Moradi, VP, Head of QuickLaunch Business Unit, Conduit (The White Nights: Mobile Games Conference http://www.wnconf.com/)

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Yaron Moradi, Conduit

  1. 1. The Lock Screen – Prime Mobile Real Estate Put your game and brand at the heart of the Android phone NAME | TITLE | September2013
  2. 2. POWERFUL, CLOUD-BASED PLATFORM FOR THE CREATION OF BROWSER, WEBSITE, & MOBILE USER-ENGAGEMENT TOOLS
  3. 3. Largest B2B network worldwide More than 260,000 publishers Over 250 million active end users Over 3 billion monthly interactive users Deployed in 120 countries Founded in 2005 FAST FACTS
  4. 4. Mobile Games: Opportunity vs. Challenge 39% Sources: Wikipedia, Distimo, App Annie, Statistic Brain The gaming market is large and growing, but how can you attain success in such a crowded market? Android users spend 9.3 hours a month playing games There are over 110,000 Android games in the Google Play Store of smartphone time is spent on gaming
  5. 5. Main Mobile App Challenges Differentiation Users have dozens of apps installed on their device. Retention There are billions of game downloads and endless competition. Monetization Ads are not enough. How can you stand out from the icon crowd? How can you keep users’ attention and engage them with your games and brand? How can you make money in an innovative way?
  6. 6. The Common Solution: Push Notifications Is that all?
  7. 7. What Is QuickLaunch?
  8. 8. Put Your Game at the Heart of the Android Phone • “Fling™” to view different content channels: news, music, sports, and more • Within each channel, “fling” to browse different articles • “Fling” through your social feeds • Tap a game and an action bar will appear • Tapping “Play now” will quick launch the game • The lock icon gives you instant access to the camera, recent apps, dial pad, and more • Search straight from the lock screen and find results from the web, contacts and phone apps
  9. 9. Dramatically boost exposure to your game and brand Strengthen engagement with your content and app Generate new revenue streams QuickLaunch – Publisher Benefits
  10. 10. App recommendation channel sponsored, personalized and location- based Search web searches from the lock screen Content marketing sponsored content Location-based deals special offers, promotions, and coupons Surprise box a gift box on the lock screen that disappears once opened. Surprises include: Freebies – free recommended content Moneymakers – popular apps, videos with pre-roll ads Lock Screen: New Revenue Sources
  11. 11. QuickLaunch Case Studies • 50-80 flings (item views) per user/day • 60-80 brand impressions per user/day • 30+% select to change their lock screen to the brand’s opening screen • Users check QuickLaunch 25 times a day! WALLA PIC
  12. 12. Fully integrated with your app Uses your existing content feeds Rapid one-day deployment QuickLaunch and Your App – How It Works
  13. 13. Aviad Rabinovitch Business Development QuickLaunch Aviad@conduit.com thank you quicklaunch.conduit.com

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