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Clash of Clans: Secrets of Success

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Michail Katkoff, Product Manager, Supercell (The Winter Nights: Mobile Games Conference http://www.wnconf.com/en)

Michail Katkoff, Product Manager, Supercell (The Winter Nights: Mobile Games Conference http://www.wnconf.com/en)

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  • How many of you have played and are playing?
  • Go thriugh the core loop
  • Talk about interdependable economyGold Storage Level 6 = 1 day (building time) + gold collection 1 dayTown Hall Level 7 = 6 days (building time) + gold collection 4 daysBarracks Level 9 = 4 days (building time) + gold collection 5 days
  • Visual progress
  • Break down development of the game into 4 stages
  • 1. Benchmark gameplayCompany demo: multiplayer running on a serveriPad first strategy: A lot of games on iPad were clearly ports. Good graphics but bad framerate and travian,
  • Prove funTeam of fiveCompany beta on internal servers
  • Appeal to both Casual and Experienced players.What the team eventually settled on was a mixture of realism, and a "super-deformed, Japanese style” (Pixar + Capcom)Discovering that perfect mixture of both casual and realism in the visuals was key to pulling in a wide range of players
  • Soft launch- first metrics, funnel (2kk)Paljonmuutoksia, training ui, tweaks, economy, shields, clan pointsFirst time flow (hand helpers)Troop balance tweaking6kk pelattu, parhaita, tiputtimeidätleaderboardilta > surpise on the competitivnessGrossing Lists:iPad 10 days to top 10:Global launch on Aug 3 > Aug 14 in Top 10 games & little over a month till 1stiPhone:Global launch on Aug 3 > Aug 31 in Top 10 games & 1.5 months till 1st
  • Keep the game simple for new playersAdd new content for veteran playersKeep the equilibrium of the gameBattle simulationsPlay the game and interact with playersBattle replaysTasainenparannusMetrics to validate
  • Zero buraucracy, start of super small, prove concept, prove fun, start growing, ei design
  • Give team the chance to make the decisions. No dedicated designers. Experienced team comes with solutions and solves them in sprintsOman mukavuusalueenulkopuolellaMontaroolia
  • The amount of time we spend time spending our games is truly greatEnnenbeettaa, kaikkibalanssitehtiinpelaamalla – played till death > balanssikäyttäjillä
  • Transcript

    • 1. Clash of Clans:Secrets of Success Michail Katkoff michail.katkoff@supercell.net twitter: @m_katkoff blog: deconstructoroffun.blogspot
    • 2. Michail KatkoffMasters Degree in International BusinessBorn: Leningrad, USSRДа, я говорю по-русски2010 2012 2013
    • 3. Topics1. Our Games2. Clash of Clans3. From the Concept to the Launch4. The Elixir of Success Q&A
    • 4. Supercell Founded in June 2010 by a small team of game industry veterans $15M of funding +70 people, offices in Helsinki and San Francisco
    • 5. Our Games Tablet First Free-to-Play Social
    • 6. Confidential and Proprietary 7
    • 7. an Interdependent 6 Days to 30min to Train ConstructEconomy 4 Days to for Gold - Gold Upgrade Town Hall Upgrade Gold Upgrade Barracks Storage 1 Days to 4 Days to Construct Construct 5 Days to for Gold 1 Days to for
    • 8. Visual Progress
    • 9. Pre Production Benchmark Gameplay Discover Vision & Theme Fit to an iPad
    • 10. Production
    • 11. Soft Launch Tools First Time Flow Economy User Interface Step 1 Step 2 Step 3 Step 4 2 Months
    • 12. Updates
    • 13. Elixir for Success
    • 14. 1. Compact Teams Programmers QA Specialist Game Artists Data Scientist Product Lead
    • 15. 2. Empower the Team Our own experience Analytics Community
    • 16. 3. Play your game
    • 17. 4. Interact with your Players Listen to our players
    • 18. Спасибо Michail Katkoff michail.katkoff@supercell.net twitter: @m_katkoff blog: deconstructoroffun.blogspotThe Success Factors1. Compact Team2. Empower the Team3. Play your Game4. Interact with your Players