The Power of the Platform

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Akin Babayigit, Strategic Partner Manager, Facebook (The Winter Nights: Mobile Games Conference http://www.wnconf.com/en)

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The Power of the Platform

  1. 1. Growing your mobilegames with Facebook Akin Babayigit akin@fb.com EMEA Gaming Partnerships Facebook
  2. 2. 5 of top 10games developers on Facebook are from EMEA
  3. 3. App discovery and loyalty are a challenge
  4. 4. Big on Facebook = Big on Mobile facebook.com Native apps and mobile web
  5. 5. Big on Facebook = Big on Mobile Google Play iOSUSA USAJapan JapanUK UKAustralia AustraliaGermany GermanyCanada CanadaFrance France
  6. 6. Success Stories
  7. 7. Supercell: Amazing Facebook apps on iOS
  8. 8. Slotomania: Big on Facebook, Big on Mobile
  9. 9. Success stories: Facebook users stay engagedand monetize better 65% Facebook users play 8X Facebook users 8x more 70% 70% of revenue comes from 65% more sessions likely to spend connected Facebook users
  10. 10. Value of a Facebook user is much higherBingo Blitz On average Facebook users make up 55% of total revenue from all devices, including(Buffalo Studios) iPad, iPhone, Android, and Kindle.Family Feud & 63% of daily players connect with Facebook, and retention of Facebook users isFriends double the retention of those who sign in with guest mode.Slots Journey Weekly retention rate of Facebook connected users is 322% higher than stand alone usersStorm 8 Within Storm8’s mobile gaming network, Facebook users are three times more likely to come back and play againTop Eleven 78% of Android users connect with Facebook and 79% of iOS users connect with Facebook.DragonPlay People who sign in with Facebook are 274% more likely to convert to a paying users. On average, Facebook users spend 85% more
  11. 11. Facebook Mobile - Best practices Must have Integrate with our latest SDK Cultivate your pages presence Marketing Use Mobile ads for distribution Facebook login in your game Permissions Viral Channels Requests / Invites Open graph publishing App center
  12. 12. Use FB mobile app install ads to drive mobiledistribution
  13. 13. Mobile app install ads perform VERY well 1 in 4 Of time spent 23% Of total FB ad revenue 40% cheaper
  14. 14. Examples
  15. 15. Thank you

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