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Market trends
Our game: Top Eleven – Be a Football Manager
• #1 online football game in the world!
• 5-star rating on Google Play Store ...
Top Eleven – Game screenshots
Top Eleven – Growing number of users
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
4,500...
Top Eleven – User Engagement
Highly active and engaged players
31% log in every day!
“Stickiness factor” one of the highes...
Top Eleven – Player Demographics
57%25%
8%
5%
5%
Location
Europe
Asia
South America
Africa
N. America
93%
7%
Gender
Male
F...
Top Eleven – Top 10 markets
Turkey Indonesia Thailand Germany
Italy SpainBrazil UKArgentina
France
Top Eleven – Acquisition Channels
• Referrals
Top Eleven – Acquisition Channels
• Referrals
• Advertising
Turkey Thailand UAE Brazil Israel Germany UK US
Acquisition co...
Top Eleven – Acquisition Channels
• Referrals
• Advertising
• App Centers
Top Eleven – Acquisition Channels
• Referrals
• Advertising
• App Centers
• Social Media
• Official Top Eleven Facebook Pa...
Top Eleven: User Acquisition Cost
Turkey Thailand Brazil UEA Israel Germany UK US
Monetization
Turkey Thailand Israel UAE Brazil Germany UK US
Monetization
Turkey Thailand Israel UAE Brazil Germany UK US
Monetization: Offerwall
Monetization: Brand & Product Placement
Top Eleven - Monetization
About Nordeus – We are a global gaming company
San Francisco
office
Skoplje office
Dublin office
Some of the awards obtain...
WE ARE HIRING !! 
Contact info
Nikola Cavic
Head of Business Development
email: nikolac@nordeus.com
Nikola Cavic, Head of Business Development, Nordeus
Nikola Cavic, Head of Business Development, Nordeus
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Nikola Cavic, Head of Business Development, Nordeus

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Top Eleven: Acthiving Global Success Via Emerging Markets -- Nikola Cavic, Head of Business Development, Nordeus (White Nights: Mobile Games Conference http://www.wnconf.com/

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Transcript of "Nikola Cavic, Head of Business Development, Nordeus "

  1. 1. Market trends
  2. 2. Our game: Top Eleven – Be a Football Manager • #1 online football game in the world! • 5-star rating on Google Play Store & App Store • Launched in May 2010 • FREE TO PLAY • Global reach - played in 180+ countries worldwide • Localized in 38 languages • Available on multiple platforms (iOS, Android, PC) • Top Grossing Game !
  3. 3. Top Eleven – Game screenshots
  4. 4. Top Eleven – Growing number of users 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 4,000,000 4,500,000 5,000,000 Daily Active Users • Over 4.5 million users play the game every day! • Over 11 million monthly active users • Over 40 million player registrations since 2010
  5. 5. Top Eleven – User Engagement Highly active and engaged players 31% log in every day! “Stickiness factor” one of the highest in the industry Average play session is 10 minutes Over 3 million hard core fans!
  6. 6. Top Eleven – Player Demographics 57%25% 8% 5% 5% Location Europe Asia South America Africa N. America 93% 7% Gender Male Female 31.20% 38.50% 22% 5.70% 2.60% Age 13-18 19-25 26-35 36-45 46+
  7. 7. Top Eleven – Top 10 markets Turkey Indonesia Thailand Germany Italy SpainBrazil UKArgentina France
  8. 8. Top Eleven – Acquisition Channels • Referrals
  9. 9. Top Eleven – Acquisition Channels • Referrals • Advertising Turkey Thailand UAE Brazil Israel Germany UK US Acquisition cost per user
  10. 10. Top Eleven – Acquisition Channels • Referrals • Advertising • App Centers
  11. 11. Top Eleven – Acquisition Channels • Referrals • Advertising • App Centers • Social Media • Official Top Eleven Facebook Page • More than 8.5 million fans – one of the most popular Facebook pages in gaming in the World! • Record post – 4 million reach • Official Top Eleven Twitter • More than 200 thousand followers
  12. 12. Top Eleven: User Acquisition Cost Turkey Thailand Brazil UEA Israel Germany UK US
  13. 13. Monetization Turkey Thailand Israel UAE Brazil Germany UK US
  14. 14. Monetization Turkey Thailand Israel UAE Brazil Germany UK US
  15. 15. Monetization: Offerwall
  16. 16. Monetization: Brand & Product Placement
  17. 17. Top Eleven - Monetization
  18. 18. About Nordeus – We are a global gaming company San Francisco office Skoplje office Dublin office Some of the awards obtained: • Red Herring’s “Top 100 most innovative tech companies in Europe” • “The best gaming company start-up” at Europas Awards • “25 hottest tech companies in Europe” • “25 fastest-growing internet companies in Europe” at Noah London HQ – Belgrade • 4 Offices • 100+ Employees • Passionate about games!
  19. 19. WE ARE HIRING !! 
  20. 20. Contact info Nikola Cavic Head of Business Development email: nikolac@nordeus.com
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