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Nikola Cavic, Head of Business Development, Nordeus
 

Nikola Cavic, Head of Business Development, Nordeus

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Top Eleven: Acthiving Global Success Via Emerging Markets -- Nikola Cavic, Head of Business Development, Nordeus (White Nights: Mobile Games Conference http://www.wnconf.com/

Top Eleven: Acthiving Global Success Via Emerging Markets -- Nikola Cavic, Head of Business Development, Nordeus (White Nights: Mobile Games Conference http://www.wnconf.com/

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    Nikola Cavic, Head of Business Development, Nordeus Nikola Cavic, Head of Business Development, Nordeus Presentation Transcript

    • Market trends
    • Our game: Top Eleven – Be a Football Manager • #1 online football game in the world! • 5-star rating on Google Play Store & App Store • Launched in May 2010 • FREE TO PLAY • Global reach - played in 180+ countries worldwide • Localized in 38 languages • Available on multiple platforms (iOS, Android, PC) • Top Grossing Game !
    • Top Eleven – Game screenshots
    • Top Eleven – Growing number of users 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 4,000,000 4,500,000 5,000,000 Daily Active Users • Over 4.5 million users play the game every day! • Over 11 million monthly active users • Over 40 million player registrations since 2010
    • Top Eleven – User Engagement Highly active and engaged players 31% log in every day! “Stickiness factor” one of the highest in the industry Average play session is 10 minutes Over 3 million hard core fans!
    • Top Eleven – Player Demographics 57%25% 8% 5% 5% Location Europe Asia South America Africa N. America 93% 7% Gender Male Female 31.20% 38.50% 22% 5.70% 2.60% Age 13-18 19-25 26-35 36-45 46+
    • Top Eleven – Top 10 markets Turkey Indonesia Thailand Germany Italy SpainBrazil UKArgentina France
    • Top Eleven – Acquisition Channels • Referrals
    • Top Eleven – Acquisition Channels • Referrals • Advertising Turkey Thailand UAE Brazil Israel Germany UK US Acquisition cost per user
    • Top Eleven – Acquisition Channels • Referrals • Advertising • App Centers
    • Top Eleven – Acquisition Channels • Referrals • Advertising • App Centers • Social Media • Official Top Eleven Facebook Page • More than 8.5 million fans – one of the most popular Facebook pages in gaming in the World! • Record post – 4 million reach • Official Top Eleven Twitter • More than 200 thousand followers
    • Top Eleven: User Acquisition Cost Turkey Thailand Brazil UEA Israel Germany UK US
    • Monetization Turkey Thailand Israel UAE Brazil Germany UK US
    • Monetization Turkey Thailand Israel UAE Brazil Germany UK US
    • Monetization: Offerwall
    • Monetization: Brand & Product Placement
    • Top Eleven - Monetization
    • About Nordeus – We are a global gaming company San Francisco office Skoplje office Dublin office Some of the awards obtained: • Red Herring’s “Top 100 most innovative tech companies in Europe” • “The best gaming company start-up” at Europas Awards • “25 hottest tech companies in Europe” • “25 fastest-growing internet companies in Europe” at Noah London HQ – Belgrade • 4 Offices • 100+ Employees • Passionate about games!
    • WE ARE HIRING !! 
    • Contact info Nikola Cavic Head of Business Development email: nikolac@nordeus.com