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Michael Schade, FishLabs

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Taking Console IP to Mobile vs. Creating Mobile-Specific IP -- Michael Schade, CEO, FishLabs (The White Nights: Mobile Games Conference http://www.wnconf.com/).

Taking Console IP to Mobile vs. Creating Mobile-Specific IP -- Michael Schade, CEO, FishLabs (The White Nights: Mobile Games Conference http://www.wnconf.com/).

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Transcript

  • 1. Michael Schade, CEO FISHLABS Entertainment GmbH Mobile Games White Nights Original vs. Console/PC IP on Mobile St. Petersburg, June 28, 2013
  • 2. Console Game Experience on Feature Phones
  • 3. 0 50 100 150 200 250 300 350 400 450 500 2007 2008 2009 2010 2011 2012 2013 MTriangles/s iPhone 3D Performance Power VR 6 Next iPhone Faster Than Playstation 3!?
  • 4. Evolution of Galaxy on Fire… Galaxy on Fire™, J2ME, 512 KB, 2005
  • 5. …what a blast! Galaxy on Fire 2™ - Supernova HD, iPhone 5, 1.2 GB, 2012
  • 6. Mobile is truly massive! 495 72 209 155 722 128 202 148 918 190 204 142 76 77 0 100 200 300 400 500 600 700 800 900 1000 Smartphone Tablet Portable PC Desktop PC Xbox 360 PS3 MillionUnits 2011 Shipments 2012 Shipments 2013 Shipments Total Shipments Total!
  • 7. Console/PC IP Pros
  • 8. Console/PC IP Cons
  • 9. Featured on the US Apple App Store
  • 10. Featured on the US Apple App Store
  • 11. AAA IP + Premium + 3.5 Stars = $,$$$ p.m.
  • 12. Classic IP + Premium + 4.5 Stars = $$,$$$ p.m.
  • 13. AAA IP + Premium + 4.0 Stars = 1,$$$,$$$ p.m.
  • 14. Indie IP + Premium + 4.5 Stars = $,$$$,$$$ p.m.
  • 15. Featured on the US Apple App Store
  • 16. Inspired IP + Premium + 4 Stars = $$,$$$ p.m.
  • 17. Inspired IP + Freemium + 4.5 Stars = $$$,$$$ p.m.
  • 18. AAA IP + Paymium + 4 Stars = $$$,$$$ p.m.
  • 19. AAA IP + Paymium + 4.5 Stars = 1,$$$,$$$ p.m.
  • 20. Featured on the US Apple App Store
  • 21. Inspired IP + Paymium + 4.5 Stars = $$$,$$$ p.m.
  • 22. Classic IP + Paymium + 4.5 Stars = $$,$$$ p.m.
  • 23. AAA IP + Paymium + 4 Stars = 1,$$$,$$$ p.m.
  • 24. Original IP + Freemium + 4.5 Stars = $,$$$,$$$ p.m.
  • 25. Original IP + Freemium + 4.5 Stars = $,$$$,$$$ p.m.
  • 26. Featured on the US Apple App Store
  • 27. Indie IP + Premium + 4.5 Stars = $$,$$$ p.m.
  • 28. AAA IP + Premium + 4.5 Stars = $$$,$$$ p.m.
  • 29. Inspired IP + Paymium + 4 Stars = $$,$$$ p.m.
  • 30. Inspired IP + P2P/F2P + 4.5 Stars = $$$,$$$ p.m.
  • 31. Inspired IP + Paymium + 4 Stars = 1,$$$,$$$ p.m.
  • 32. Original IP + Paymium + 4.5 Stars = $,$$$,$$$ p.m.
  • 33. Conclusion
  • 34. michael@fishlabs.net Thank you for listening! FOLLOW US ON: http://www.twitter.com/fishlabs http://www.facebook.com/fishlabs http://www.youtube.com/fishlabsgames WE ARE HIRING: jobs@fishlabs.net
  • 35. Featured on the US Apple App Store

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