Philipp Doschl, Owner, Executive Producer, FDG Entertainment

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Staying Unique in the Age of Clones -- The White Nights: Mobile Games Conference http://www.wnconf.com

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Philipp Doschl, Owner, Executive Producer, FDG Entertainment

  1. 1. 2 What is hiding behind the bad "C"-word?
  2. 2. 3
  3. 3. Wikipedia says: "A video game clone is either a video game (or series) which is very similar to or heavily inspired by a previous popular game or series. The term is sometimes derogatory, implying a lack of originality, however clones can be anything from a pure "ripoff", to a legitimate derivative or improvement on the original or even a homage." 4
  4. 4. 5 THEN ALMOST ALL GAMES ARE CLONES?!? WTF!?
  5. 5. 6 The answer isn't that easy: YES and NO Let's start with...
  6. 6. 7 A short overview of cloning history
  7. 7. 8 - Cloning is almost as old as the video game history A short overview of cloning history: - The first clone: Pong
  8. 8. 9 - Clones can lead to new genres: 1st person shooters were once called "Doom-Clones" A short overview of cloning history: Doom 1 Modern Warfare 4
  9. 9. 10 - Clones can be more successful & popular than the original game, e.g. Minecraft (heavily inspired by "Infiniminer") A short overview of cloning history: Infiniminer Minecraft
  10. 10. 11 The 4 types of clones
  11. 11. 12 Type 1, Rip-offs: always comes with legal issues / copyright infringements Original: Cover Orange
  12. 12. 13 Illegal rip of iOS version or fake app Rip-off 1: Cover Orange (Android)
  13. 13. 14 Rip-off from same company with slightly changed graphics (AND UGLY!!!) Rip-off 2: Cover Cherry (Android)
  14. 14. 15 Besides being illegal, low quality clones or rip-offs will never pay off or be successful Cover Orange Original Fake
  15. 15. 16 Type 2: Style clones – e.g. Doodle style Doodle Jump Parachute Panic Doodle Kart
  16. 16. 17 Type 2: Style clones – Block style Minecraft Ace of Spades
  17. 17. 18 Type 3: Gameplay clones Canabalt Jetpack Joyride
  18. 18. 19 Type 4: Look alike clones Modern Warfare 4 Modern Combat 4
  19. 19. 20 Why you shouldn't clone EXCESSIVELY
  20. 20. 21 - Legal issues: - Super Mario Bros vs. Giana Sister (1980's) - Crazy Taxi vs. The Simpsons: Road Rage (2003) - EA vs. Zynga (Sims Social / The Ville, 2012) - You won't be the only one to clone -> risk of even bigger competition - You're not original! If we all would clone games without adding something new, people would get tired of games and lose interest in gaming - If pitching your game to a publisher, they won't take your game, as long as it hasn't something new and original Why you shouldn't clone
  21. 21. 22 - Besides not being original, the industry may laugh at you. For example Tiny Tower / Dream Heights Why you shouldn't clone
  22. 22. 23 So, why do people clone?
  23. 23. 24 - If you're quick, you can "ride the same wave of success" as the game you're cloning (Fruit Ninja / Veggie Samurai). Fruit Ninja Veggie Samurai
  24. 24. 25 - Current example: What's the word / 4 Pics 1 Word What's the word 4 Bilder 1 Wort
  25. 25. 26 - If a game is not localized to a certain market, a clone will come and satisfy this demand - Same applies to when games are not Cross Platform - Customers tend to go for something familiar, something their used to - If you're original but ahead of your time (or too late), your game will most likely be a financial disaster - Easy money, but probably nobody will remember you - Almost every idea has been there before in some way - Cloning done in the right way –> inspiration/reference - Cloning is essential to video games
  26. 26. 27 Examples of unique games: XCom Enemy Unknown The Room
  27. 27. 28 How our partners create games...
  28. 28. 29 Case Study: Cover Orange
  29. 29. 30 - Totally original idea - Team said: "I wan't to make a game where players need to save something" - Character were an orange ball and a bomb throwing airplane - A girl playing the prototype said "what a nice orange!" - Character was tweaked to be an orange - The initial airplane was changed to a cloud to add more character and personality Case Study: Cover Orange
  30. 30. 31 Case Study: Blueprint 3D
  31. 31. 32 - After having created "Starlight", Kostya wanted to make a similar game with 3D projection Case Study: Blueprint 3D
  32. 32. 33 - During development, he discovered "Coign of Vantage", probably the first game of this type Case Study: Blueprint 3D
  33. 33. 34 - New challange: make the game different - Basicaly easy and rudimentary game, so polishing and presentation are even more important for a great gaming experience Case Study: Blueprint 3D
  34. 34. 35 How we create games...
  35. 35. 36 - First, there's the idea. It often comes spontaneously in the shower, on the toilet or any other daily routine situation ;) - Or: "we need a game in a specific genre" - Many brainstormings with lots of people - Prototype, tweak, prototype again, try, try, try... - Stay focused and never lose USP out of sight Our approach when creating new games
  36. 36. 37 Case Study: Banana Kong
  37. 37. 38 - Yes, the game is inspired by Donkey Kong Country, Sonic the Hedgehog, Jetpack Joyride and Ski Safari, but NOT just cloned! - Before starting prototyping, the game mechanics were discussed for about 6 months, with LOTS of different ideas - We wanted to make people knowing either of the games feel comfortable immediately Case Study: Banana Kong
  38. 38. 39 - The character is an hommage to one of the best SNES games - New gameplay elements: dashing, swiping to change platforms, 3 different parallel locations: Jungle, Treetops and the Cave Case Study: Banana Kong
  39. 39. 40 How to stay unique: Don'ts...
  40. 40. 41 Don't steal assets or other IP! (hopefully obvious!!!) Dont's...
  41. 41. Don't try to immitate another game Dont's...
  42. 42. 43 Do not miss the right time! Dont's...
  43. 43. 44 How to stay unique: ... and do's
  44. 44. 45 Play lots of games ... and Do's
  45. 45. 46 Do research ... and Do's
  46. 46. 47 Brainstorm ... and Do's
  47. 47. 48 Find your USP ... and Do's
  48. 48. 49 Mix genres to create an all new gaming experience (e.g. X-Com) ... and Do's
  49. 49. 50 Absolutely want to use something from another game? Get the permission, make it an hommage or even think about cross promoting each others games. Endless possibilities... ... and Do's
  50. 50. 51 Find a "gem" + find flaws and improve them + add a cool or popular theme = you may have a winner ... and Do's
  51. 51. 52 That's it! Thanks for listening and be creative!
  52. 52. 53 • Contact me at: philipp@fdg-entertainment.com • Download presentation at: https://dl.dropboxusercontent.com/u/49813015/FD G_StayingUniqueAtTheAgeOfClones_WN_StPetersb urg.ppt • FDG on the web: http://www.fdg-entertainment.com • FDG on Social Networks: www.facebook.com/FDGEntertainment www.twitter.com/FDG_Games

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