Role Of Formulating Marketing ObjectivesPresentation Transcript
Role of formulating marketing objectives through “SWOT” analysis of an organization BY:A.Ali
This project is based on a company in Maldives, which is education oriented organization. The center had established on 1987.
This center is a small structure. Main aim for keeping a small structure is to decrease the expenses of the organization. To give quality and cheap service with the professional staff.
The organization takes the opinion from down to up.assume students as part of thecenter.
Introduction to “SW0T” analysis
Strengths, Weaknesses, Opportunities andThreats (SWOT). SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors.
Strengths of this center They have a strong marketing strategy. Like wise one of their marketing tactics is, their marketing strategy is based on mouth to mouth promotion. We give quality education as a result the customers spread our quality education through mouth to mouth promotion by students. In our center students plays an important role to promote our packages. Our marketing expertise is qualified people. They get training through internationally.
International educational packages and service. The educational programs are from Singapore and United Kingdom, they are franchised by those two countries educational institutions. they also give the service internationally, if a student wants finished his/her last year in United Kingdom or Singapore we send them to those countries.
Location of the center The center is located on to a good environment which is suited for students to impart their knowledge easily. Also center located in a workable distance to a public bus stand and near to the city main road.
Quality controlling. maintain the standard of the student while giving entrance, the eligibility requirement is for first classed students. also keep disciplinary students in the center. keep updating the educational syllabus; also keep professional lectures in the center.
Other aspect of the center that adds value to the product and service.
target for international students. We also don’t discriminate students with social aspects. build the product by taking advice of their student; as a result the product is according to their cutomerstaste.
Weakness Lack of marketing
The institution marketing concept is based on mouth to mouth promotion. they have to introduce new techniques for marketing.
Undifferentiated products the educational package is only for international technology and business. Location of the business There is no bookshop and food center near the center.
Opportunity A developing market
marketing can be developed through mass media and e commerce.
Joint ventures or strategic alliances.
they can do join venture through international institution. Moving into new market segments that offer improved profits. A new international market. can expand our marketing through internationally and focused to new international marketing. A market vacated by an ineffective competitor. can take over the infected competitors.
Threat A new competitor in your home market. Price wars with competitors. A competitor has a new, innovative educational packages or service. Competitors have superior access to channels of distribution. Taxation is introduced on our educational packages or service.
Conclusion To be realistic about the strengths and weaknesses of our organization when conducting SWOT analysis. This Analysis had distinguished between where the organization is today, and where it could be in the future. This Analysis are specific it dose Avoid grey areas.
used the Analysis in relation to the competition i.e. better than or worse than their competition. keep the Analysis short and simple. Avoid complexity and over analysis. This Analysis is subjective.