Chennai newspaper weekly ppt from 1st to 7th aug'14
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  • 1. Ad Trends For Chennai 1st to 7th August 2014
  • 2. Ad Trend 1st Aug Chennai TOI| Source TC&S 4% 4% 27% 65% 0% 10% 20% 30% 40% 50% 60% 70% FULL PAGE HALF PAGE QUARTER PAGE SMALL Ad Size NA =Not Applicable ( No Ad Position available as it is a Full page Ad ) 28% 24%16% 8% 4% 4% 4% 4% 4% 4% Ad Trend-1st Aug ONLINE SHOPPING WEB SERVICES EDUCATION TEXTILE & CLOTHING BANKING/FINANCING/INVESTMENT PERSONAL ACCESSORIES OTHERS COMPUTERS AGRICULTURE FOOD & BEVERAGES 4% 12% 23% 31% 4% 4% 15% 4% 4% Ad Position BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRE CENTRE LEFT CENTRE RIGHT NA TOP RIGHT
  • 3. Ad Trend 15% 15% 13% 13% 11% 9% 8% 8% 4% 4% Ad Trend-2nd Aug DURABLES SERVICES TEXTILE & CLOTHING REAL ESTATE HOUSEHOLD PRODUCTS PERSONAL ACCESSORIES ONLINE SHOPPING WEB EDUCATION AUTOMOBILES COMPUTERS 2nd Aug’14 Chennai TOI| Source TC&S 2% 13% 16% 22% 48% 0% 10% 20% 30% 40% 50% 60% BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL Ad Size NA =Not Applicable ( No Ad Position available as it is a Full page Ad ) 11% 8% 14% 16% 11% 5% 5% 13% 5% 2% 13% Ad Position BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRE CENTRE LEFT CENTRE RIGHT NA TOP CENTRE TOP LEFT TOP RIGHT
  • 4. Ad Trend 21% 18% 14% 11% 7% 7% 7% 7% 4% 4% Ad Trend-3rd Aug TEXTILE & CLOTHING PERSONAL ACCESSORIES SERVICES HOUSEHOLD PRODUCTS PERSONAL HEALTHCARE OTHERS TELECOM PRODUCTS ONLINE SHOPPING WEB AUTOMOBILES FOOD & BEVERAGES 3rd Aug’14 Chennai TOI| Source TC&S 3% 6% 9% 9% 72% 0% 20% 40% 60% 80% BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL Ad Size 3% 9% 9% 41% 6% 13% 6% 3% 6% 3% Ad Position BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRE CENTRE RIGHT NA TOP TOP LEFT TOP RIGHT NA =Not Applicable ( No Ad Position available as it is a Full page Ad )
  • 5. Ad Trend 4th Aug ‘14 Chennai TOI| Source TC&S 7% 50% 43% 0% 10% 20% 30% 40% 50% 60% BANNER QUARTER PAGE SMALL Ad Size 7% 14% 7% 57% 7% 7% Ad Position BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRE CENTRE RIGHT NA =Not Applicable ( No Ad Position available as it is a Full page Ad ) 29% 14% 14% 14% 7% 7% 7% 7% Ad Trend-4th Aug SERVICES ONLINE SHOPPING WEB EDUCATION MEDIA PERSONAL CARE HAIR CARE FOOD & BEVERAGES BANKING/FINANCING/INVESTMENT
  • 6. Ad Trend 39% 22% 11% 11% 6% 6% 6% Ad Trend-5th Aug ONLINE SHOPPING WEB SERVICES BANKING/FINANCING/INVESTMENT EDUCATION PERSONAL CARE OTHERS M-COMMERCE 5th Aug’14 Chennai TOI| Source TC&S 6% 17% 11% 67% 0% 20% 40% 60% 80% BANNER FULL PAGE QUARTER PAGE SMALL Ad Size 11% 22% 22% 11% 6% 6% 11% 6% 6% Ad Position BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRE CENTRE LEFT CENTRE RIGHT NA TOP TOP RIGHT NA =Not Applicable ( No Ad Position available as it is a Full page Ad )
  • 7. Ad Trend 17% 17% 17% 11% 11% 6% 6% 6% 6% 6% Ad Trend-6th Aug SERVICES ONLINE SHOPPING WEB AUTOMOBILES TELECOM PRODUCTS TEXTILE & CLOTHING PERSONAL CARE EDUCATION COMPUTERS OTHERS PERSONAL ACCESSORIES 6th Aug’14 Chennai TOI| Source TC&S 5% 5% 11% 16% 63% 0% 20% 40% 60% 80% BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL Ad Size 16% 16% 5% 16%5% 5% 21% 5% 5% 5% Ad Position BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRE CENTRE LEFT CENTRE RIGHT NA TOP CENTRE NA =Not Applicable ( No Ad Position available as it is a Full page Ad )
  • 8. Ad Trend 25% 17% 17% 13% 4% 4% 4% 4% 4% 4% 4% Ad Trend-7th Aug SERVICES ONLINE SHOPPING WEB EDUCATION PERSONAL ACCESSORIES AUTOMOBILES COSMETICS M-COMMERCE AGRICULTURE CORPORATE/BRAND IMAGE PERSONAL CARE TEXTILES 7th Aug’14 Chennai TOI| Source TC&S 4% 8% 20% 68% 0% 20% 40% 60% 80% FULL PAGE HALF PAGE QUARTER PAGE SMALL Ad Size 8% 24% 32% 12% 12% 4% 4% 4% Ad Position BOTTOM BOTTOM LEFT BOTTOM RIGHT CENTRE CENTRE RIGHT NA TOP CENTRE TOP RIGHT NA =Not Applicable ( No Ad Position available as it is a Full page Ad )
  • 9. Weekly Ad Trend 18% 15% 9% 9%8% 5% 5% 4% 4% 4% 22% 1st to 7th Aug SERVICES ONLINE SHOPPING WEB TEXTILE & CLOTHING EDUCATION PERSONAL ACCESSORIES DURABLES HOUSEHOLD PRODUCTS AUTOMOBILES REAL ESTATE M-COMMERCE OTHER 1st to 7th Aug’14 Chennai TOI| Source TC&S 3% 8% 9% 21% 60% 0% 20% 40% 60% 80% BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL Ad Size 8% 9% 15% 27% 9% 3% 10% 8% 1% 3% 2% 7% Ad Position BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRE CENTRE LEFT CENTRE RIGHT FULL PAGE TOP TOP CENTRE TOP LEFT TOP RIGHT NA =Not Applicable ( No Ad Position available as it is a Full page Ad )
  • 10. Ad Trend For Online Shopping Web Sector 0% 5% 10% 15% 20% 25% 30% Day wise Trend 13% 9% 13% 13% 9% 4% 9% 9% 13% 9% 0% 5% 10% 15% 20% 6 13 17 19 23 26 28 29 30 40 Page No’s Top 10 Page no’s 41% 59% Page Type LHP RHP 7% 38% 28% 10% 10% 0% 10% 20% 30% 40% BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRE LEFT CENTRE RIGHT Ad Position 1st to 7th Aug ‘14 Chennai TOI| Source TC&S 1st Rank
  • 11. Ad Trend For Education Sector 0% 5% 10% 15% 20% 25% 30% 35% 40% Day wise Trend 11% 28% 17% 17% 6% 6% 6% 6% 6% 0% 5% 10% 15% 20% 25% 30% 1 3 5 7 22 27 30 36 41 Page No’s Top 10 Page no’s 17% 28% 28% 17% 11% 0% 5% 10% 15% 20% 25% 30% BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRE CENTRE RIGHT Ad Position 17% 83% Page Type LHP RHP 1st to 7th Aug’14 Chennai TOI| Source TC&S 2nd Rank
  • 12. Ad Trend For Personal Accessories Sector 7% 7% 7% 7% 7% 14% 21% 14% 7% 7% 0% 10% 20% 30% 40% 50% 3 7 9 11 17 23 25 27 33 38 Page No’s Top 10 Page no’s 13% 7% 33% 7% 7% 27% 7% 0% 5% 10% 15% 20% 25% 30% 35% BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRE CENTRE LEFT CENTRE RIGHT FULL PAGE Ad Position 7% 93% Page Type LHP RHP 1st to 7th Aug’14 Chennai TOI| Source TC&S 3rd Rank 0% 5% 10% 15% 20% 25% 30% 35% 40% Day wise Trend
  • 13. Ad Trend For Services Sector 8% 12% 12% 8% 20% 12% 4% 8% 8% 8% 0% 5% 10% 15% 20% 2 3 5 9 25 27 36 40 41 42 Page No’s Top 10 Page no’s 3% 3% 20% 31% 17% 3% 14% 6% 3% 0% 10% 20% 30% 40% BOTTOMBOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRE CENTRE LEFT CENTRE RIGHT TOP CENTRE TOP LEFT Ad Position 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Day wise Trend 1st to 7th Aug’14 Chennai TOI| Source TC&S 4th Rank 34% 66% Page Type LHP RHP
  • 14. Ad Trend For Textile & Clothing Sector 5% 10% 15% 20% 25% 30% 35% 40% 45% Day wise Trend 8% 8% 8% 8% 17% 8% 17% 8% 8% 8% 0% 5% 10% 15% 20% 3 7 19 20 30 33 34 37 43 47 Page No’s Top 10 Page no’s 11% 17% 6% 17% 6% 6% 11% 11% 6% 11% 0% 5% 10% 15% 20% Ad Position 39% 61% Page Type LHP RHP 1st to 7th Aug’14 Chennai TOI| Source TC&S 5th Rank
  • 15. Ad Size For Top 5 Sectors 1st to 7th Aug’14 Chennai TOI| Source TC&S 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% EDUCATION ONLINE SHOPPING WEB PERSONAL ACCESSORIES SERVICES TEXTILE & CLOTHING 7% 7% 11% 3% 11% 28% 3% 27% 29% 6% 72% 90% 60% 69% 72% SMALL QUARTER PAGE HALF PAGE FULL PAGE
  • 16. Top 10 Page Genre For Online Shopping Web & Education Sectors 0% 5% 10% 15% 20% 25% 30% Online Shopping Web -8% 2% 12% 22% 32% 42% 52% CITY NEWS VARIETY GENERAL NATIONAL NEWS SPORTS NEWS ART Education 1st to 7th Aug’14 Chennai TOI| Source TC&S
  • 17. Top 10 Page Genre For Personal Accessories & Services 0% 5% 10% 15% 20% 25% 30% 35% Personal Accessories 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% VARIETY CITY NEWS SPORTS NEWS CINEMA GENERAL BUSINESS NEWS BACKBEAT Services 1st to 7th Aug’14 Chennai TOI| Source TC&S
  • 18. Top 10 Page Genre For Textile & Clothing Sector 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% Textile & Clothing 1st to 7th Aug’14 Chennai TOI| Source TC&S
  • 19. Get more updates To know more please call +91-804538-20-20 www.thereforeindia.com info@thereforeindia.com
  • 20. About Therefore Solutions  Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology enabled marketing research and analytics solution provider  Our pioneering research and analytical methods help business measure equity, perception and position a Brand appropriately amongst its target audience  Our analytics are designed to help a business understand the efficiency of the marketing and communication plan In a nutshell, we provide an integrated platform in order to arrive at an informed decision
  • 21. Dr. Anar Rupji Chief Information Officer /Co-Founder Entrepreneur by Choice and with 16+ years of experience in versatile domains. Holds Ph.D. in Plasma Physics and another Media Research His professional journey started with University of Mumbai where he was credited with quite a few achievements. Notable amongst them being, the conceptualization and managing diploma course in IT (PGDIT), which went on to become a money spinner for the University of Mumbai. He also created an e-learning platform which enhanced the distance learning program for the Institute of Distance Education (IDE), which became popular overseas as well. During the same period he built a strong network with many people in the IT Industry. Leveraged on the same he served as an active member with the renounced bodies like CSI and NASSCOM on honorary bases. This also included incorporation and support to the Cyber Security Cell Mumbai Police. This was followed up with tenure with TAM Media Research. Here he leveraged his IT skills along with in-depth knowledge of analytics to develop a path breaking PR (Public Relation) measurement tool. Currently with his start up "Therefore Consultancy and Services Pvt. Ltd." that focuses on Perception mapping solutions and driving consultancy for optimizing media spends. Email: anar@thereforeindia.com
  • 22. Dayanidhi M. VP Operations /Co-Founder An entrepreneur and thought-leader, Dayanidhi comes with a combination of wide-ranging of technology and business experience. He has a track record to solve complex business challenges with a visionary that pushes technology to the limit and helps organizations realize true value and business benefits from the right technology. Prior to the incorporation of Therefore as a Co-Founder, Daya was involved with multiple startups within as well as outside the country, travelling and done business in countries like Malaysia, Dubai, Sri Lanka, and exploring business opportunities in South Asian Countries. Graduated with a Degree in Computer Science and with 9 years of experience, he started his career as an entrepreneur working around his father’s business without actually getting involved with him. Learning and maturing through the path with success and failures he has developed within himself deep analytics capabilities to build teams that can transform technology into a hard core Business. Email: dayanidhi.m@thereforeindia.com
  • 23. You Plan Therefore You Succeed
  • 24. Thank You
  • 25. Disclaimer Disclaimer:The research report or any part of the analysis provided by Therefore Consultancy and Services Pvt. Ltd. is strictly meant for its intended recipient/s only. Reproduction in any form, either in part or whole for personal benefit or redistribution without prior permission is strictly prohibited. The information provided in the research documents is an outcome from various methods and data points available which are reliable to the best of our knowledge. However Therefore Consultancy and Services Pvt. Ltd. and/or any of its affiliates and/or employees shall not be liable for loss or damage that may arise from use of this research/ analysis. Therefore Consultancy and Services Pvt. Ltd and/ or any of its affiliates and/ or employees may or may not hold positions in any of the representations mentioned in the document. The report also includes analysis and views expressed by our research team. The research report is purely for information purposes and does not construe to be investment recommendation/ advice or an offer or solicitation of an offer to buy/ sell any media Properties. The opinions expressed are our current opinions as of on the date appearing in the material and may be subject to change from time to time without prior notice. Neither this report, nor any opinion expressed herein, should be construed as an offer to sell or a solicitation of any sort. The company accepts no liability whatsoever for any direct or consequential loss arising from the use of this report or its contents.