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U.S./BRAZIL ELECTRONIC PR AND BUSINESS DEVELOPMENT
PRIORITIESFocus on five targets: schools,traditional media, social media,brand ambassadors, major cities• Schools: Univers...
UNIVERSITIESLeverage and connect the 1.5million college students in Brazil aspotential Livemocha users throughengagement i...
TRADITIONAL MEDIAUtilize our over 25 years of experience in thetraditional media in Brazil to pitch stories onTV, newspape...
NEW MEDIABuild Livemocha’s presence on primary Braziliansocial media, blogs, and influential websitesthrough regular posti...
MAJOR CITIESOur focus will primarily be in the mostpopulation concentrated parts of Brazil: thecities. With the highest nu...
BRAND AMBASSADORSThe brand ambassadors will be 10 part time on the ground outreachspecialists who will represent the Livem...
PRICES/MONTH• Traditional Media: $2,000• Social Media Strategy and Implementation: $2,000• Brand Ambassadors marketing com...
THANK YOU.
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TIC Presentation

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Brazil offers your company many business opportunities. And we are here to make it work!

With the Olympic Games in 2016 and the World Cup Soccer in 2014, in the next few years the world´s eyes will be focused in this huge, tropical country, with a rising economy and more than 192 millions inhabitants.

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Transcript of "TIC Presentation"

  1. 1. U.S./BRAZIL ELECTRONIC PR AND BUSINESS DEVELOPMENT
  2. 2. PRIORITIESFocus on five targets: schools,traditional media, social media,brand ambassadors, major cities• Schools: Universities, high schools• Traditional media: Major TV, newspapers, radio• Social media: Orkut, Facebook, Twitter, Bloggers• Brand ambassadors: On the ground experts of Live Mocha products, building communities of users through branding events• Major cities: targeting and leveraging areas with the most concentrated number of online users including: Sao Paulo, Rio de Janeiro, Brasilia, Belo Horizonte
  3. 3. UNIVERSITIESLeverage and connect the 1.5million college students in Brazil aspotential Livemocha users throughengagement in social media and onthe ground marketing events• Getulio Vargas• Faculdade de Informática e Administração Paulista (School of Computing and Management Paulista)• Universidade Paulista• Universidade de Sao Paulo• Universidade Federal de Minas Gerais• Universidade de Brasilia
  4. 4. TRADITIONAL MEDIAUtilize our over 25 years of experience in thetraditional media in Brazil to pitch stories onTV, newspaper, and radio.Our goal: regular publication on major mediastreams with feature stories about Livemochaproducts, events, and information to increasepresence in the market.• TV: Rede Globo, GloboNews, Record, Band, Band News, Record News, MTV, Futura, etc• Newspapers and Magazines: Folha de S. Paulo, Estadao, Veja, Isto É, Epoca, Globo, Jornal do Brasil, Correio Braziliense• Radio:Radio Nacional, Globo Radio, Eldorado,Radio Bandeirantes, Cultura
  5. 5. NEW MEDIABuild Livemocha’s presence on primary Braziliansocial media, blogs, and influential websitesthrough regular posting of materials in Portugueseand conversation and engagement of otheraspects of the strategy including the work of brandambassadors, and media coverage. Livemocha’swebsites and social media presence will be thelanding point for interested new users developedthrough face-to-face and media outreach.• Orkut, Twitter, Facebook• Influential Media Websites: IG, Terra, Uol, Uai
  6. 6. MAJOR CITIESOur focus will primarily be in the mostpopulation concentrated parts of Brazil: thecities. With the highest number of online users,we feel this is the best way for Livemocha toreach its intended audiences:• Sao Paulo• Brasilia• Rio de Janeiro• Belo Horizonte
  7. 7. BRAND AMBASSADORSThe brand ambassadors will be 10 part time on the ground outreachspecialists who will represent the Livemocha brand in Brazil. They willwork closely with our team to develop and implement strategies to mosteffectively reach target audiences working on university campuses to :• Mobilize new Live Mocha users.• Implement successful grass roots marketing events• Promote collateral, and excite potential customers with engaging and innovative outreach methods
  8. 8. PRICES/MONTH• Traditional Media: $2,000• Social Media Strategy and Implementation: $2,000• Brand Ambassadors marketing company brand with original events and on the ground outreach: $3,000• Universities and Major Cities Initiative: $2,000
  9. 9. THANK YOU.
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