Retail formats and retail mix


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Retail Formats - Hyper market, departmental store and super store


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  • -Everyday is dedicated to bring wholesome food to your family at great prices. HyperCITY encompasses everyday foods like cereals, spices, flour, pulses, dry fruits and other products Every Fresh Basket product guarantees freshness and quality on a daily basis, with all the goodness locked in. Fresh Basket offers the freshest selection of meat, seafood, fresh produce, freshly baked breads, specialty bread, etc. the best of teas, coffees, juices, jams and more under waitrose Terzo are the Home cleaners with power of 3! The range comprise of power cleaners, Everyday Cleaner, Toilet cleaner, Floor Cleaner & Utensil Cleaner.   e b a n o presents a selection of basic products with a modern appeal. AVORIO offers exclusive, versatile and classic designs to enhance the lifestyle.
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  • Retail formats and retail mix

    2. 2. Hypermarket A hypermarket is a superstore combining a supermarket and a department store. The result is an expensive retail facility carrying a wide range of products under one roof, including full groceries lines and general merchandise. They work on the concept of One-stop shopping They have a huge layout and no frills strategy to entice buyers.
    3. 3. Product Categories in Hyper City Hyper City has the following categories of goods: Food & Grocery Health & Beauty Home & Furniture Fashion Electronics Toys Sports Private Brands Private Brands
    4. 4. In-House Brands Food and Groceries Everyday Fresh Basket Waitrose Terzo Home Ebano Avorio
    5. 5. Fashion Joojoobs CITY Style River inc. In-House Brands
    6. 6. Hyper City Discovery Card
    7. 7. Introduction Department store are retailers that carry broad variety and deep assortment, offer customer service and organize their stores into distinct department displaying merchandise. Shoppers Stop is an Indian department store chain promoted by the K Raheja Corp Group (Chandru L Raheja Group), started in the year 1991 with its first store in Andheri, Mumbai. Shoppers Stop is one of the leading retail stores ad flagship business of departmental store in India. Shoppers Stop began by operating a chain of department stores under the name “Shoppers’ Stop” in India. Shoppers Stop has 61 stores across the country.
    8. 8. Merchandising Shoppers Stop retails a range of branded apparel and private label under the following categories of apparel, footwear, fashion jewellery, leather products, accessories and home products. Shoppers Stop retails merchandise under its own labels, such as STOP, Kashish, LIFE and Vettorio Fratini, Elliza Donatein, Acropolis etc. The company also licensees for Austin Reed (London), an international brand.
    9. 9. Format It is based on the Brick and mortar model. The website retails all the products available at Shoppers Stop stores, including apparel, cosmetics and accessories. Shoppers Stop launched its e-store with delivery across major cities in India in 2008 & they enter in the Brick & Click model.
    10. 10. Location It is located in the prime location of the city where young generation foot falls are more. In Ahmedabad it is located in Alpha One Mall, Vastrapur. Majority times, they prefer to open store at ground & first floor to attract more customers.
    11. 11. Layout & Design Free flow layout Store within a store Every brand provided with separate area Billing counter located at the center or back side No stocking below knee level Trial rooms at both corners
    12. 12. Promotion First citizen card The name "First Citizen" reflects our commitment to offering you the ultimate shopping experience. As a First Citizen, your shopping experience becomes even more enjoyable with: Reward Points for every time you shop at Shoppers Stop. Exclusive benefits & privileges. Exclusive offers ever so often. Updates on what you can look forward to shop for at Shoppers Stop. Gift Voucher Shoppers Stop is not about shopping, it's an experience you feel. Likewise, Shoppers Stop Gift Vouchers are not about gifting, they symbolise the joy of living! Personal Gifting , Wish your loved ones on their special days with our Gift Vouchers. Happy Anniversary, Happy Diwali, Happy Birthday or just congratulate them for their success
    13. 13. Pricing Shoppers Stop follows Premium Pricing Strategy that includes selling of High Quality Products at a High Price. Shoppers stop caters to different segments of the consumers. Human Resource Every brand had at least one employee rained and well dressed Less work force as compared to size of the store.
    14. 14. Reliance Fresh
    15. 15. Introduction The super market largely concentrate on selling food related product and considerably smaller in size compared to hyper market. Their value proposition is different from the hyper market. This super markets offers relatively less assortment but focuses on product categories. They focus on convenience and affordability rather on price.
    16. 16. Reliance Fresh Type: Supermarket Area: 2000-4000 sq. ft Fresh and low price Groceries Private label- own products Contract farming It is positioned as a pure play super market focusing on categories like food, FMCG, home, consumer durables, IT and wellness, with food accounting for the bulk of the business.
    17. 17. Place Usually located in small commercial complexes close to 3-4 residential areas Observation: close to cross roads (ex: near anjali cross road) Enjoy a clear view from the road Almost in all major areas : Vastrapur, Maninagar, Shahibaug, thaltej etc.
    18. 18. Product Range Product Mix consists of Fresh Fruits, Vegetables, Dairy products, Frozen items, Groceries, cosmetics, and daily use products House hold items Groceries- only private label Food and beverages- all premiere brand and private label Less assortment but focus on specific product categories like vegetables, dairy products, detergents, fruits and daily use items Strictly vegetarian Ready to eat items
    19. 19. Presentation The pure foods convenience store model of Reliance Fresh requires far less space than a full-fledges supermarket Most of these outlets are about 2000-5000 sq. ft. Simple, colorful but cramped Separate entry and exit point Chocolates and other kids items were nearby cash counter Vegetables and fruits items were in display near entry gate
    20. 20. Promotion Main idea- make bulk purchase Saturday and Sunday are considered as discount and scheme day Rebates and Premiums focusing on bill value Audio visual tools been employed Reliance fresh membership card- Reliance One
    21. 21. Pricing Low prized private labels Discount on bulk buying Measures taken to reduce the length of Supply Chain thereby purchase directly from farmers, which is in turn sent to distribution center Two times supply of vegetable and fruits daily to ensure “fresh”
    22. 22. Private Labels Reliance fresh’s shelves provide an indication that the group is looking for higher margins. Most of the staples are under its own private label brand Very little space given to the big brand owners in the country Less space: Nestle Maggi, MTR masala, Pepsi, Lay’s Chips Reason is high margins Private labels offer far better profit margin to the retailer than branded products of FMCG companies
    23. 23. Personnel They have two shift staff for small stores and three shift staff for larger ones 5 to 6 sales persons per shift Staff uniform: red, green and blue 1 week training given to staff Amiable staff but poorly informed
    24. 24. Hyper Market Advantages oStocks and sells enlarge number of FMCG oDifferent brand of merchandise available oFamily store Disadvantages oHuge capital investment and place required for operations oLack of personal attention oResemblance of warehouse rather than store
    25. 25. Super Market Advantages Located near residential area Wider variety of goods Proper personal attention to customers More attractive look wise Disadvantages Costlier product than a hyper market Less choice availability to consumer Lack of skillful staff
    26. 26. Thank You